Interview with Sarah Campbell
In this episode of the PNC podcast, Sarah Campbell offers her expert advice to the fledgling CME writer.
NetCE is a continuing education company that produced online education for health care professions. Sarah has spent much of her career working there. She is the Director of Development. In that role, she works with planners and authors to develop the materials that NetCE produces.
We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.
The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country, with over 650 graduates. And, unlike other programs, which typically run 1 – 1/2 to 2 years, this program only takes a year to complete. Recently, Economist Magazine ranked the business school #1 in the world for the Most Relevant Executive MBA.
While in the program, you'll participate in a company project, thereby contributing to your organization. As a result, the University of Tennessee PEMBA students bring exceptional value to their organizations.
Graduates have taken leadership positions at major healthcare organizations. And they've become entrepreneurs and business owners.
By joining the University of Tennessee physician executive MBA, you will develop the business and management skills needed to find a career that you really love. To find out more, contact Dr. Kate Atchley’s office by calling (865) 974-6526 or go to nonclinicalphysicians.com/physicianmba.
What is Continuing Medical Education?
Continuing Medical Education materials are a major component of NetCE's products. As such, it is constantly looking for new content. And it regularly engages a CME writer to produce it.
The topics should timely and widely applicable. The writing should be evidence-based and well-supported by references. And NetCE must expand its offerings to topics not covered before. It helps if the CME writer has a genuine interest and expertise in the subject matter.
“If you're writing about something that's actually interesting to you or that you have been impacted by, then it can be really valuable to the learners.” – Sarah Campbell
For example, NetCE worked quickly to develop a course on COVID-19 recently. An established CME writer for NetCE worked on an expedited schedule to meet the need. In most cases, however, Sarah can predict new course requirements and plan for them in advance.
The Medical Writing Process
Sarah outlined the process of medical writing during our conversation.
- Before writing a manuscript, authors submit a formal proposal. It includes a brief abstract and a big-picture overview of what the final product will look like.
- The proposal goes to the Development Committee, which reviews and provides feedback on it.
- The company issues a contract, and the author writes the manuscript.
- When the first draft is submitted, the CME writer receives her honorarium.
- NetCE completes editing, graphics, and publishing. This process can take up to a year to finish.
- After three years, the company reevaluates the course based on need and new scientific developments. If it is still valuable, the author will complete revisions and receive an additional honorarium.
In the episode, Sarah also provided advice for CME writers for maintaining a good relationship with CME Communication Companies. And she describes ways to optimize compensation for your medical writing.
Download This Episode:
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Thanks to our sponsor…
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