Today, I present an interview with an orthopedic surgeon and sports medicine specialist who’s been building his platform for eight years. But, before we get to today’s interview, I want to let you know what I've been up to. There’s a lot going on behind the scenes at the PNC podcast.
I’m collaborating with other physician entrepreneurs in a variety of ways that I’ll be talking about in future podcast episodes. So, I recently completed a guest post for Look for Zebras. The creator of that blog, Sylvie Stacy, was featured in Episode #44.
My article is called How to Expedite Your Search for a Nonclinical Career. In it, I list 5 methods you can use to accelerate your transition that involve creating a plan, building accountability, and using expert advice.
I’m working on a course and an eBook. And I’m coming up on podcast episode number 50 next week. Also, I’ve created a new bonus for subscribers. It’s a free 29-page guide called How to Land Three Popular Hospital Management Jobs, and it can be downloaded for free by going to vitalpe.net/hospitaljobs
What Is a Platform?
I’ve become very interested in interviewing physicians who have created a successful platform. But, what is a platform? Let me quote Michael Hyatt’s book, Platform: Get Noticed in a Noisy World*, to answer that question.
“Very simply, a platform is the thing you have to stand on to be heard. It’s your stage. But unlike a stage in a theater, today’s platform is not built of wood or concrete or perched on a grassy hill. Today’s platform is built of people. Contacts. Connections. Followers.
“Your platform is the means by which you connect with your existing and potential fans. It might include your company website, a blog, your Twitter and Facebook accounts, an online video show, or a podcast… your personal appearances as a public speaker, musician or entertainer. It might even include traditional media such as a newspaper column, magazine articles, or radio show.”
You’ll recall that Tom Davis, my guest in Episode 47, built a very nice platform. He created a beautiful website, and he blogs daily. He presents online videos and is in the process of publishing 5 books.
Enter Dr. David Geier
David Geier is a board-certified orthopedic surgeon and sports medicine specialist providing education and commentary on sports and exercise injuries. And he has incorporated many of the methods listed in Michael Hyatt’s book.
He delivers keynote presentations and workshops to business and healthcare organizations. He writes a regular sports medicine column for the daily Charleston newspaper, The Post and Courier. It’s one of the most-read columns in the newspaper.
His book, That’s Gotta Hurt: The Injuries That Changed Sports Forever*, was published in June 2017 and is available in bookstores everywhere. He’s done well over 1,000 interviews about sports and exercise injuries for television, radio, magazine, newspaper and online media. Some of the publications in which his interviews have appeared include USA Today, The New York Times, The Wall Street Journal, The Washington Post, ESPN, Sports Illustrated, CNN, FOX News, ABC News, Huffington Post, US News & World Report, Forbes, Business Week, Health, Men’s Health, Women’s Health, Men’s Fitness, Men’s Journal, and many more.
He’s been a busy man.
He created a fantastic speaking and writing career, and posted well over 300 podcast episodes. He continues to practice orthopedic sports medicine full-time. And his practice has really benefited from his platform. He has developed a loyal following of patients, readers and listeners.
During our interview, David explains how he built this platform, and created the authority that enables him to speak, publish and maintain his media presence. Let’s get to it.
What Did I Learn
David’s passion and excitement really came through during our conversation. He’s a definite trailblazer when it comes to using social media, blogging, podcasting and video to promote his brand.
He provided many pearls, including:
- how he got his start with social media,
- how he built his practice focusing on local search engine optimization (SEO),
- why he switched from a local to a national SEO approach,
- why and how you should start your platform,
- how to get into public speaking and become a media personality,
- using a literary agent to publish a book,
- how he repurposes free content to sell it to his tribe, and,
- why he believes that online education for patients will be in high demand for years.
Follow His Lead
Anyone thinking about developing a platform to support a clinical career, or to use the same methods to create an online, location-independent business will benefit from this week's conversation with David Geier.
Links for Today's Episode:
- Dr. David Geier's Web Site
- David Geier's Book That's Gotta Hurt: The Injuries That Changed Sports Forever
Next week, I’ll present the first interview in a 2-part series about a career as a Medical Science Liaison. It’s my first foray into the world of pharma-related careers. So, don’t miss it.
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And, join me next week for another episode of Physician Nonclinical Careers.
The opinions expressed herein are those of me and my guest, where applicable. While the information published in written form and in audio form on the podcast are true and accurate, to the best of my knowledge, there is no express or implied guarantee that using the methods discussed herein will lead to success in your career, life or business.
The opinions are my own, and my guest's, and not those of any organizations that I'm a member of, or affiliated with. The information presented on this blog and related podcast is for entertainment and/or informational purposes only. They should not be construed as advice, such a medical, legal, tax, emotional or other types of advice.
If you take action on any information provided on the blog or podcast, it is at your own risk. Always consult a professional, e.g., attorney, accountant, career counsellor, etc., before making any major decisions related to the subject matter of the blog and podcast.