It's Time to Update You
On this episode of Physician NonClinical Careers, I give you a behind-the-scenes look at all of the exciting new projects I’m developing for you this year.
In order to maintain a web site, produce a podcast, and host online courses for you, I need to transition my role in this venture from hobbyist to business owner. I started that process about 18 months ago
Now I continue that process by taking on three big projects that I should have up and going by the end of the first quarter. In this episode, I let you in on my plans and how I'm implementing them.
We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.
The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country, with over 650 graduates. And, unlike other programs, which typically run 1 – 1/2 to 2 years, this program only takes a year to complete. Recently, Economist Magazine ranked the business school #1 in the world for the Most Relevant Executive MBA.
While in the program, you'll participate in a company project, thereby contributing to your organization. As a result, University of Tennessee PEMBA students bring exceptional value to their organizations.
Graduates have taken leadership positions at major healthcare organizations. And they've become entrepreneurs and business owners.
By joining the University of Tennessee physician executive MBA, you will develop the business and management skills needed to advance your career. To find out more, contact Dr. Kate Atchley’s office by calling (865) 974-6526 or go to vitalpe.net/physicianmba.
The first project is a revitalization of my website. I’m doing a re-design of vitalpe.net, complete with a new domain name. After March 1, you’ll be able to find me at nonclinicalphysicians.com.
To go about updating my website, I completed the following steps:
- Purchased several potential domain names and discussed with colleagues and my business coach before selecting one.
- Hired a consultant to help me develop my website strategy.
- Engaged a second consultant and brand-management expert to redesign my website.
The new website will have a much more modern, clean and user-friendly layout. But it will contain all of the blog posts and podcast show notes from the old site. It will also highlight some brand new offerings for my readers, listeners and students.
Nonclinical Career Academy
The second big project I'm working on is a membership site. It contains 12 courses, including the four that I had previously released. And I’ll be adding new content every month. It will focus on introducing members to a broad range of potential nontraditional careers and guiding them through career transitions.
Members will have access to lectures by me as well as interviews, audio recordings, and new video interviews. By using the discount code I give in the episode, the first 25 enrollees can save $30 per month off the usual monthly subscription rate.
To create the Academy, here are some of the major steps I took:
- Converted my Teachable platform to a membership program by bundling all of the existing courses under a single “master” course.
- Used ScreenFlow to record 8 additional courses, and added them to the Academy.
- Sent out a series of launch emails using MailChimp.
- Set up my first webinar to provide 45 minutes of free content and promote the Academy launch using WebinarJam.
Clinicians Career Cooperative
The third and final project I'm announcing on this episode is a private forum. While I love engaging in the Physician Nonclinical Career Hunters Facebook group, it has its limitations. If Facebook were ever to stop supporting its groups, the almost 13,000 members involved would lose their community.
More importantly, though, a private forum is a place for those members who are truly engaged to communicate in a more liberated way. And there will be expert Mentors available to interact with on dozens of nontraditional career options, from telemedicine and locum tenens, to hospital based management careers, home-based businesses and pharma jobs.
Mentors will be able to assist a larger audience than they would through their email lists. And they will have the freedom to suggest more resources than our Facebook group allows, including paid resources. Therefore, members will receive more open, potentially useful advice.
With all of these projects unfolding soon, 2020 promises to be an exciting year for all of us. I am thrilled to have the opportunity to share new resources, and I hope you will continue to join me.
Links for today's episode:
- Nonclinical Career Academy Membership Program
- Physician Nonclinical Career Hunters Facebook Group
Thanks to our sponsor…
Thanks to the UT Physician Executive MBA program for sponsoring the show. It’s an outstanding, highly rated, MBA program designed for working physicians. It might be just what you need to prepare for that joyful, well-paying career. You can find out more at vitalpe.net/physicianmba.
I hope to see you next time on the PNC Podcast.
If you enjoyed today’s episode, share it on Twitter and Facebook, and leave a review on iTunes.
Podcast Editing & Production Services are provided by Oscar Hamilton.
The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life or business.
Many of the links that I refer you to, and that you’ll find in the show notes, are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. And I only promote products and services that I believe are of high quality and will be useful to you, that I have personally used or am very familiar with.
The information presented on this blog and related podcast is for entertainment and/or informational purposes only. It should not be construed as medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counsellor, or other professional before making any major decisions about your career.
Here are the easiest ways to listen: