In this episode of the PNC Podcast, John shares the inside story and hidden value of his wife's senior care franchise business. 

Marking his 400th episode milestone, he provides rare insights into the business lifecycle—from startup costs to growth patterns to pandemic challenges to eventual sale—all through the lens of a healthcare professional's transition to entrepreneurship.

Through Kay's real-world example, John illustrates how physicians frustrated with high-stress clinical roles can achieve both financial success and lifestyle freedom while leveraging their existing medical knowledge in a new business venture.

Our Episode Sponsor

Dr. Armin Feldman's Prelitigation Pre-trial Medical Legal Consulting Coaching Program

The Medical Legal Consulting Coaching Program will teach you to build a nonclinical consulting business. Open to physicians in ANY specialty, completing Dr. Armin Feldman’s Program will teach you how to become a valued consultant to attorneys without doing med mal cases or expert witness work.

His program will enable you to use your medical education and experience to generate a great income and a balanced lifestyle. Dr. Feldman will teach you everything, from the business concepts to the medicine involved, to launch your new consulting business during one year of unlimited coaching.

For more information, go to nonclinicalphysicians.com/mlconsulting or arminfeldman.com.

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We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete. 

By joining the UT Physician Executive MBA, you will develop the business and management skills you need to find a career you love. To learn more, contact Dr. Kate Atchley’s office at (865) 974-6526 or go to nonclinicalphysicians.com/physicianmba.

For Podcast Listeners

• John hosts a short weekly Q&A session on topics related to physicians' careers and leadership. Each discussion is posted for you to review and apply. Sometimes all it takes is one insight to take you to the next level of your career. Check out the Weekly Q&A and join us for only $5.00 monthly.
• If you want access to dozens of lessons dedicated to nonclinical and unconventional clinical careers, you should join the Nonclinical Career Academy MemberClub. For a small monthly fee, you can access the Weekly Q&A Sessions AND as many lessons and courses as you wish. Click the link to check it out, and use the Coupon Code “FIRSTMONTHFIVE” to get your first month for only $5.00.
• The 2024 Nonclinical Summit is over. But you can access all the fantastic lectures from our nationally recognized speakers, including Dr. Dike Drummond, Dr. Nneka Unachukwu, Dr. Gretchen Green, and Dr. Mike Woo-Ming. Go to Nonclinical Summit and enter Coupon Code “30-OFF” for a $30 discount.

Healthcare to Business

John's wife, Kay, transitioned from respiratory therapist to senior care franchise owner, illustrating a powerful path for healthcare professionals seeking more control and better work-life balance. Her background in healthcare provided valuable insights into patient needs and facility operations, while the franchise model offered crucial support systems for a newcomer to business ownership.

Starting in their basement with minimal overhead, Kay gradually built a thriving operation providing non-licensed caregivers to clients in homes, assisted living facilities, and nursing homes.

Growth and Ownership Options

The business followed a classic S-curve growth pattern: slow initially, then accelerating as reputation spread and referrals increased. Despite the pandemic creating significant challenges, Kay's business demonstrated remarkable resilience, rebounding strongly and becoming attractive to buyers seeking a turnkey operation.

For physicians considering this path, John outlines four distinct approaches: starting a franchise or non-franchise business or purchasing a franchise or non-franchise business. Each option has different requirements for capital, time horizon, and expertise. The franchise model offers particular advantages for healthcare professionals with available assets but limited time to build from scratch. Similar principles can be applied to Direct Primary Care practices, providing comparable autonomy with even more direct application of clinical skills.

Summary

In this milestone 400th episode, John Jurica reveals how physicians can leverage their healthcare expertise to build profitable businesses through the lens of his wife's senior care franchise journey. His insider's view of business growth, pandemic resilience, and eventual sale provides clinicians with a concrete blueprint for escaping burnout while building substantial wealth outside traditional practice.

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