nonclinical Archives - NonClinical Physicians

First Consider 5 Proven Strategies To Save Your Career

John Jurica — Tue, 24 Dec 2024 12:05:41 +0000

Recent Trends Offer Options for Physicians – 384

In this podcast episode, John discusses how to save your career if you wish to continue working in clinical medicine.

John shares five proven strategies for physicians to revitalize their medical careers while maintaining patient care, drawing from his experience as a Chief Medical Officer to help doctors reimagine their practice rather than abandon clinical work.

Drawing on real-world success stories, he offers practical solutions for physicians who enjoy patient care but struggle with administrative burdens and work-life balance.

Our Sponsor

We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete.

By joining the UT Physician Executive MBA, you will develop the business and management skills you need to find a career you love. To learn more, contact Dr. Kate Atchley’s office at (865) 974-6526 or go to nonclinicalphysicians.com/physicianmba.

For Podcast Listeners

John hosts a short Weekly Q&A Session on any topic related to physician careers and leadership. Each discussion is posted for you to review and apply. Sometimes all it takes is one insight to take you to the next level of your career. Check out the Weekly Q&A and join us for only $5.00 a month.
If you want access to dozens of lessons dedicated to nonclinical and unconventional clinical careers, you should join the Nonclinical Career Academy MemberClub. For a small monthly fee, you can access the Weekly Q&A Sessions AND as many lessons and courses as you wish. Click the link to check it out, and use the Coupon Code “FIRSTMONTHFIVE” to get your first month for only $5.00.
The 2024 Nonclinical Summit is over. But you can access all the fantastic lectures from our nationally recognized speakers, including Dr. Dike Drummond, Dr. Nneka Unachukwu, Dr. Gretchen Green, and Dr. Mike Woo-Ming. Go to Nonclinical Summit and enter Coupon Code “30-OFF” for a $30 discount.

Taking Control of Your Practice to Save Your Career

Contract renegotiation offers a powerful tool for employed physicians to improve their work conditions. Key areas for negotiation include vacation coverage, and ensuring adequate support during colleagues' time off through locum tenens or community coverage. Working hours should account for documentation time, and supervisory responsibilities for NPs and PAs need clear boundaries.

When approaching renegotiation, physicians should review their contracts months in advance, engage legal counsel, and strategically time their negotiations, especially as healthcare systems face increasing challenges in physician retention.

Breaking Free from Traditional Constraints

You can explore various practice models to eliminate common stressors while maintaining clinical work. Options include direct primary care (DPC), cash-only practices, concierge medicine, or specialized focus areas. These models often eliminate insurance billing headaches and allow for better work-life balance.

Alternatively, you can consider micro-incorporation, forming an LLC to work as an independent contractor with hospitals, gaining tax advantages and greater flexibility while maintaining the appearance of traditional employment.

Summary

Each approach requires careful consideration and planning. However, there are solutions to the challenges in modern medical practice that preserve the physician-patient relationship.

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Transcription PNC Podcast Episode 384

First Consider 5 Proven Strategies To Save Your Career

- Recent Trends Offer Options for Physicians - 384

John: Okay, today I want to describe several ways that you can fight to save your clinical career. Normally, I talk about nonclinical and unconventional careers to consider when you're fed up or burned out from your practice, but I've learned that sometimes it's not practice per se, but the long hours, dwindling salaries, and unsympathetic bosses that lead physicians to leave practice. You may still enjoy seeing patients and working in a clinical practice if you could get rid of all the other nonsense.

I'm coming to believe that reimagining your practice might be a valid, maybe even a better way to save your medical career and get back on track than just abandoning it and doing something nonclinical, albeit still in the field of medicine or in the field of healthcare.

I've had several guests over the last year or two who have confirmed that belief, and I want to spend a few minutes today to provide a little bit of food for thought on a short list of strategies to get you back on track in your career, bring some happiness and satisfaction without leaving medicine. So let's get to that discussion.

All right, we're talking about considering five proven strategies, and these strategies are designed to save your career. Let me work from this premise that you're in this position and you actually still like seeing patients for the most part. You enjoy practicing medicine, and that's not the problem, but it's all the other stuff that gets in the way.

Things are happening, most of the time it's because you're employed, you feel you don't have a lot of control, and you know what's going on is not really aligned with your lifestyle desires or your values, that kind of thing. And you'd really like to be able to spend time with your patients, make a decent living, and maybe even not be sued and other factors that I'm going to talk about here in the next few minutes.

But while you're thinking about these strategies, remember several things, that most of these will require hiring an attorney, most of them or some of them will require moving at least to a new practice. You might not have to move from your city if you're in a big city where you can actually still commute, but some of these things I'm going to mention do require you leaving your current practice. And sometimes it might not only involve moving to a new practice, but it might involve starting a new practice. So those are big things if you have to sell a house and so forth, they can be a barrier.

But these are all situations where you can continue to practice. And in many of these situations, your practice is extremely rewarding. So I have five strategies for you to consider today, and I'll go through all five right now, and then we'll go through them one by one.

The simple one is to aggressively renegotiate your contract. The second is to hire an agent. Now that might seem kind of unusual. We don't think of using agents for physicians to negotiate their contract. This one usually applies for your first job, but it can apply to your second or third as well. If you can somehow eliminate the billing from insurance companies, that can sometimes eliminate a big chunk of problems in a practice.

Let's say you're in a private practice now, either alone or with others. If you can figure out a way to avoid the need to do billing, hiring staff, tracking it down, working with the big insurers, which is extremely frustrating, that might solve the problem. Possibly you can just narrow your focus, narrow your practice.

I'll give you some of my ideas on that. And then the other is maybe switching from an employee to an independent contractor, even in a similar situation, or what some people call micro-incorporation, that might solve the problem and bring you closer to the practice of your dreams.

Well then, let's talk about aggressively renegotiating a contract. Now this is for those who are already employed. And I have a fair amount of experience with this because I was a CMO for my hospital and I either negotiated or renegotiated over a hundred contracts. I even oversaw the hiring and then also the recruiting of new physicians from their own practice. In other words, we would buy their practice and we would add them to our group.

But if you're already employed, you have a contract, there are usually certain factors that cause the burnout, that cause the dissatisfaction. One could be the vacation coverage. And it's not that you don't have enough vacation. You may have two, three, four, even up to six weeks or so. The problem is that sometimes you don't take your vacation because you're so busy and you feel like your patients will be let down.

Sometimes you don't take vacation because you don't have enough coverage. And related to that is you don't take vacation because you realize the more vacation that you take, the more that the other physicians who cover you are going to take. And when they're gone, your own time is extremely stressful because you're covering for all their patients while they're gone.

So if you're in a group with six, seven, eight specialists in a certain field, it's not always a big problem to have only one person gone at a time. But if you have three and one leaves for two weeks, then that means the other two are on call every other night or every other day for those two weeks. And so, it's kind of a misnomer, and I realized this even when I was negotiating these contracts, but sometimes we just had these difficulties with the small groups of specialists that it's really not every third or every fourth call rotation.

Because let's say that you have four people working in that. Well, all four of those physicians could conceivably take off three weeks each year, which means during let's say the nine weeks when other people are taking call, you're no longer on every fourth night. Now you're on every third. So your contract is essentially in violation. What they're doing is in violation of your agreement. Really what you should be doing is plan those out well in advance and get locum tenants to come in and fill.

And it's even worse if there's only three of you or two of you, because then when one person's gone, if there are two, then it's extremely stressful. And yet they say, well, we'll work around it, but no, that can be devastating. So vacation coverage is a big deal. And that's something that should be really clarified that if you're really on every fourth, then that means when people are taking off, you should get locums in there to cover or pay somebody in the community to cover.

The hours and salary of course are big deals too, but it's mainly the hours that you're expected to work. And I think we need to start pushing back on the employer and say, okay, I'm including the hours of my documentation. So you shouldn't be seeing patients for eight, nine hours a day. And that's quote your normal office hours when you're going to be spending an hour or two at night doing your charts, there needs to be time taken during the day while you're seeing patients to do your charts. And if that doesn't work out, then you need to come up with another plan.

And the other one that came up a lot when I was doing this was working with physicians and getting enough supervisory time for the NPs and PAs that we had, because we were hiring a lot of them. And it really got to the point where we were struggling to get them coverage and sponsoring or collaborating physicians. And so they could be the designated coverage or sponsor for, let's say some PAs, it could be 5, 10, 12, 14 PAs that could be calling at any time that they're seeing patients. And this is like a minor thing in a contract theoretically, but it's really a big deal.

And so, what you need to do is look at all those things in your workplace that are making you unhappy and take the opportunity to plan for it and aggressively renegotiate your contract so that it actually provides you what you need safely and at a low risk of being sued. Some of these things lead to fatigue and leads to mistakes and all that kind of thing. So that's one option.

Now, this has always been out there, obviously. I think as hospitals and systems are having more difficulty keeping physicians, you can get a little more leverage now that maybe you had five or 10 years ago. So that's the first thing. You can definitely start by renegotiating aggressively. Obviously, you're going to need to have a good attorney and you're going to want to strategize with the months and months before it's time to renegotiate. And you're going to look at your contract and make sure that you give them enough notice that they don't just say, oh, it just rolled over for another three years because you didn't dispute it. That's enough of that one.

The next one is hiring an agent. And this is mainly for your first job and then subsequent jobs. But I interviewed a guest by the name of Ethan Encana. He was trained as an attorney and that was in February of 24. And he has a full time company job and associates who are hired by physicians as an agent to do the negotiation upfront for their jobs. And they're really serving more like they would for an athlete, a professional athlete. They're going to look after you. They're going to approach the organizations that have these jobs posted. And they're going to negotiate even before they get to the negotiation of the actual contract, the arrangement. And the arrangement is that they are going to pay the fee for this agent. And this agent is going to keep all of your best interests in mind and negotiate very aggressively to get you a contract that has all the things in it that you want and need.

And it's again, usually those same issues that include vacation, the hours and salary, the pay for supervising other medical providers, the restrictive covenant. It's tough to get rid of that restrictive covenant, but there's more and more examples where they are getting rid of that. So if for some reason you would want to go private at some point, then you can do that.

But you can actually hire an agent. And again, I had never even heard of this until earlier this year in 2024. And so, I'll put links in the show notes to any of these things that I mentioned in terms of previous guests and resources to follow up on these options.

Hiring an agent is an option. Maybe they can get you a better deal that is to your satisfaction and has a great life work-life balance and so forth. And particularly if you're willing to look not maybe rurally for sure, because they're really having trouble, but even in the suburbs and stay away from the big cities, you're going to find a lot more opportunities because they are struggling to find physicians, but you're going to have to keep them honest in terms of what their contract requires them to do.

The next one, number three is eliminate billing. Particularly if you're already in your own practice. It seems like it's that whole issue of billing and hiring more staff to do the billing and then have to go after payments that are declined, costs a lot of money, you spend a lot of time, you might have to be doing a lot of paperwork and signing off on paperwork to challenge these billing decisions. Really, there are different ways of doing that. But we know, of course, that DPC, direct primary care is a great one.

I've had, I think, two or three guests on. And let's see there. Also, I talked to someone who is doing an infusion lounge, which is cash only. Direct primary care most of the time is cash only based on a membership fee. Concierge is very similar, kind of high end, more expensive.

A lot of the DPCs, the monthly cost is reasonable and patients really are not opposed to paying that because they have such high deductibles and copays that they do better doing DPC. A med spa is another example. Or you could really narrowly focus your practice and do cash only. You could do functional medicine, I think even lifestyle medicine are ways that you can eliminate third party billing. It's not that the patient can't access their billing, they can do that. You just have to give them records that they can then submit their own reimbursement. Of course, a lot of people have health savings account and similar accounts.

So, if you're in your own practice and that's one of the things that's really making your life miserable, then you want to move to a model that doesn't require you to do a lot of billing. Well, at least not billing of the insurance companies because that's where you really get killed. Normally, if you're doing DPC or even free for service, you're going to get paid by your patients because they'll be afraid that they can't keep you as a primary care doctor. Now, if you're doing urgent care, you could do cash only urgent care. Of course, you do need to be paid at time of service for that.

So, let's move along here. Another thing you can do is narrow your focus. We'll look at this and start in a pretty general practice and that's what we get overwhelmed with. Sometimes, if you can focus on just one sub area or two sub areas of a practice, then you have the ability to systematize things. You can master the billing. So, even if you're doing billing, usually if you're only using, let's say, a handful of codes, you know how to document and how to get paid for that.

I'll give you an example. I have a friend, he's sort of pre-retirement. He's a pediatrician. Obviously, he did a lot of different things, was working in the hospital for a long time, eventually stopped doing hospital work once we got some pediatric hospitalists in town. And then he decided that he wanted to simplify his life a bit and so he started doing only care for attention deficit disorders.

Now, he's still charging fee for service and he's not using a DPC model per se, but you could. You can do either one. But the patients that he has, they are so happy to have someone who's really focusing on this area that they'll pay the money rather than go to a general pediatrician who's doing so many other things and isn't necessarily able to sit down and spend the time and doesn't have the staff in the office like this friend of mine who since we're all on the same page, we're all working on the same problems with these patients. Everyone's very knowledgeable and they get a lot of personal care and they're happy to pay for it.

And so, you can do things like that. I can imagine a neurologist focusing on Parkinson's disease or something with some other neurodegenerative disease and have just a lot of patients with that particular condition or certain cancers or certain cardiac disease. And so, think about ways you could focus down, simplify your practice. Again, you'd have to be in practice to do this. In some cases, you might be able to do it in a large group, but you may end up on your own or with a small group to be able to do this. But at least you're still practicing and your patients will really appreciate you.

The last one, number five here is what I'm going to call microincorporation. I spoke with Todd Stillman back in October of this year, 24, and he was recommending, and there's a reason why this makes so much sense too, besides the fact that it's just another option to get more independence. But you're thinking what I just described in terms DPCs and concierge and med spas and narrowly focused practices, you have to build a practice. It's expensive. You have to market it. You have to have space. You have to pay rent. You have to hire staff. You have to have someone to help you with the billing if you're doing the billing. But you can avoid all of that. And to get a lot of the benefits of being in your own practice by forming an LLC, but then using that LLC to become a pseudo-employee of a hospital system or a large group.

And basically you're a 1099, you're an independent contractor, and you negotiate a contract with the hospital. And the hospital contract is not an employee contract. And so they are alleviated of some responsibilities. They don't have to treat you as an employee. They don't have to give you any benefits. So you have to make sure on the other side of the equation that you make up for that.

But the thing is when you incorporate as an LLC or whatever other PLLC, each state's a little different. You work as an independent contractor, but you look as though you're employed by the hospital and you're not opening. As a matter of fact, you're working in one of their clinics and one of their offices. When I was talking to Todd Stillman, he was funny because he actually had owned an office. Now he was leasing that office to the hospital, which was then allowing him to work in that space. And so he was actually making money by leasing the space to the hospital and other physicians have done this.

And then granted, you've got to cover some things like your own health insurance, but you can find good policies and you have more options as an LLC or PLC to actually diversify your income. You can, through that LLC, do other things. You can have much higher limits on a 401(k) and other tax advantaged investments and so forth. And there's a lot of other tax write-offs that can be used legitimately.

If the first three or four options that I talked about involve starting your own practice, it seems too onerous and you don't want to borrow $100,000 or $500,000 to do that, then this micro-incorporation is another way to really achieve the type of practice that you want to achieve, but mostly onus of the investment on the hospital and still kind of maintaining that arm's length relationship, which enables you to do these other things that make up for it, which includes investing in other ventures and maybe even have other side jobs.

And by the way, nobody else needs to know that this is how it is. You can be doing this and to everyone else in the hospital, in the community, it will look as though you're an employee of the hospital, but you've created your own mini-corporation to get the advantages of the flexibility and so forth that you desire. And yet everyone else and you're still participate with committees at the hospital and stuff to meet all the requirements as a physician, but it does add a lot of flexibility. And I think there's two episodes. I'll put links to everything here in the show notes.

There are five ideas for trying to improve your lifestyle, improve your satisfaction without leaving clinical medicine. Some of the prep will involve really start by reviewing your contract right now, even if it's not due for a year, look in there, see what you're restricted. What can you do? What can't you do? How much notice is required? Early on in the process, as you're reaching that deadline, you need to let them know early and say, look, I'm not leaving. I have no plans to leave this organization, but I want you to know that I have some things I'm not happy with and I'm going to be renegotiating this contract. So if that requires me to give you six months notice that I'm leaving, then I'm going to then you give that notice in writing.

But even in that letter, you can say, I'm planning to stay, but I'm giving you notice as required by my contract that I might not stay if some of the concerns I have about my contract are not addressed. And it doesn't have to be anything onerous, doesn't have to be very confrontational. You go in professionally, you talk with your attorney and you go in and say, here's what I want.

From a negotiation standpoint, I would always ask for the moon. And if you have three or four issues, you start with putting it out there and say, I don't want a restrictive covenant. And then you can come back and negotiate maybe something that's much less restrictive than it was in the past. I don't want to work in this office, or I don't want to supervise 10 NPs and PAs. It's too much work unless I get a lot more compensation and cut back my hours in other areas. These are things you can do. You definitely want to talk to either an agent, as I said, or an attorney, and then discuss your options and negotiation strategy before starting that process.

That's basically it for me today. You know, if you find yourself on the way to burnout, consider taking some of these steps now and go to the show notes for links to the interviews mentioned so that you can learn more about each strategy. And to find those, you can go to nonclinicalphysicians.com/save-your-career.

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Disclaimers:

Many of the links that I refer you to and in the show notes are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. I only promote products and services that I believe are of high quality and will be useful to you, and that I have personally used or am very familiar with.

The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

The information presented on this blog and related podcast is for entertainment and/or informational purposes only. I do not provide medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counselor, or other professional before making any major decisions about your career.

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The post First Consider 5 Proven Strategies To Save Your Career appeared first on NonClinical Physicians.

This Physician Entrepreneur Offers a New Way to Find a Job

John Jurica — Tue, 17 Dec 2024 13:27:48 +0000

Interview with Dr. Zhen Chan – 383

In this podcast episode, John interviews pediatrician Dr. Zhen Chan whose startup offers a new way to find a job by eliminating third-party recruiters and putting physicians at the center of recruitment.

Through his platform Grapevyne, doctors can earn substantial referral bonuses while helping colleagues find positions with unprecedented transparency and detail. With his unique combination of medical training and business school education, Dr. Chan is reshaping how physicians connect with career opportunities.

Our Sponsor

We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete.

For Podcast Listeners

John hosts a short Weekly Q&A Session on any topic related to physician careers and leadership. Each discussion is posted for you to review and apply. Sometimes all it takes is one insight to take you to the next level of your career. Check out the Weekly Q&A and join us for only $5.00 a month.
If you want access to dozens of lessons dedicated to nonclinical and unconventional clinical careers, you should join the Nonclinical Career Academy MemberClub. For a small monthly fee, you can access the Weekly Q&A Sessions AND as many lessons and courses as you wish. Click the link to check it out, and use the Coupon Code “FIRSTMONTHFIVE” to get your first month for only $5.00.
The 2024 Nonclinical Summit is over. But you can access all the fantastic lectures from our nationally recognized speakers, including Dr. Dike Drummond, Dr. Nneka Unachukwu, Dr. Gretchen Green, and Dr. Mike Woo-Ming. Go to Nonclinical Summit and enter Coupon Code “30-OFF” for a $30 discount.

Reimagining Medical Recruitment Through Physician Networks

Dr. Zhen Chan noticed something broken in physician recruitment – endless vague job listings, intrusive third-party recruiters, and a lack of transparency. His solution? Grapevyne is a physician-only platform that puts doctors in control of the hiring process.

The platform incentivizes physicians to refer qualified colleagues while providing detailed job listings that answer doctors' questions about potential positions. In just a few months since launch, the platform has attracted over 315 physician members and eight healthcare organization partnerships, with 40+ new positions currently being onboarded.

Building a New Way to Find a Job While Staying Clinical

Despite the demands of launching a startup, Dr. Chan maintains his clinical practice as a per diem pediatrician while running Grapevyne full-time. He partnered with HealthWorx Studio for initial funding and assembled an expert team spanning technology, recruitment, and healthcare operations.

The platform aims to expand beyond job matching to become a comprehensive career resource for physicians, offering guidance on contract negotiation, healthcare payment systems, and professional development.

Summary

Grapevyne is the next revolution in physician recruitment through a peer-driven platform that eliminates traditional recruiters. The platform offers substantial referral bonuses and detailed job listings. It has already attracted over 315 physician members and eight healthcare clients. Physicians interested in joining can visit grapevyne.health or contact Dr. Chan directly at zhen@grapevyne.health.

Links for today's episode:

Grapevyne.health
Dr. Zhen Chan's LinkedIn Page
Zhen Chan's Email Address: zhen@grapevyne.health
Healthworx Studio – building the future of healthcare by working with founders driven by purpose, passion, and impact.
How to Practice Hospital Medicine and Found a Startup
Introducing a Fearless Medical Entrepreneur
How to Nurture a Career in Cutting-Edge Healthcare Technology – 156
How to Fulfill an Academic Need and Spawn a Business with Dr. Jason Ryan – 081
Purchase Your All Action Pass Videos and Bonuses from the 2024 Summit (Use Coupon Code 30-OFF)
The Nonclinical Career Academy

Podcast Editing & Production Services are provided by Oscar Hamilton

If you liked today’s episode, please tell your friends about it and SHARE it on Facebook, Twitter, and LinkedIn.

Right click here and “Save As” to download this podcast episode to your computer.

Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 383

This Physician Entrepreneur Offers a New Way to Find a Job

- Interview with Dr. Zhen Chan

John: Well, I like talking with physician entrepreneurs, as some of you listeners know, and today is going to be very interesting. He's a relatively young physician pediatrician who's also running a company full-time. So with that, let's just get into our conversation with Dr. Zhen Chan. Hi, Zhen.

Dr. Zhen Chan: Hi, John. How are you doing?

John: Really good. I came across, I don't know how we met, actually; I think we were introduced basically.

Dr. Zhen Chan: Yeah.

John: When I looked at your website and your LinkedIn profile, I mean, it's really interesting. You're involved with this company. But before we get into that, let's have you go ahead, like we do every podcast interview, and just tell us about your medical training, your background experience, and then kind of lead up to what you're doing now.

Dr. Zhen Chan: Sure, that sounds good. So I'm a pediatrician by training. Didn't do any fellowship, but I graduated residency summer of 2023, which I can't believe it's been that long already. Yeah, I did that up in New York Presbyterian with Weill Cornell in Brighton, Manhattan. And then the rest of my education was all back in Miami where I grew up— Miami, Florida. So, I was at the University of Miami for undergrad and medical school, and I took a year off between third and fourth year for business school as well. It was focused on health management and policy, and it really kind of expanded my knowledge of healthcare beyond just the clinical piece. So that was the seed of some of this extracurricular interest, so to speak. And then during residency, I did a lot of quality improvement work, was able to have the opportunity to lead a couple projects as well, which was super fun. And I think because of how fulfilled I was from doing that, and also some of the advocacy work too, I was like, "Oh, maybe I gotta do some more career exploration and like soul searching." I wanted to apply for Peds Hema Fellowship. Second year, I toyed with the idea of doing PICU. And then I was like, wait a minute, I really enjoy these like back end healthcare solutions. I really think that working on them allows you to really scale your impact. And so let me do some exploring. I networked people all over the field— public, private sector, you name it. And worked in venture capital actually for about a year as like a part-time associate. And that started as a fellowship position just to get to learn and get a lay of the land. And then I really, really enjoyed meeting founders. I really enjoyed people working in early stage startups because of how mission-driven they were and really trying to solve problems that are out there. And that's when I said, "Oh, I really want to build something on my own." And here I am.

John: All right. Well then, tell us what is it that you decided to build and what problem were you solving by building that.

Dr. Zhen Chan: Yeah. So the company's called Grapevyne— Grapevine spelled with a "Y". And the name comes from this, kind of comes from the song. I heard it through the Grapevine, or the saying, "I heard it through the grapevine." Because what we're doing is we're driving physician recruitment and the job matching process through physicians. So, no need for third-party recruiters. We're also, because we're physician-founded and we're building a team around understanding what doctors truly value, we're creating job posts that are fundamentally different from the other job boards that you see out there. So no more of these like vague, undescriptive listings that you're looking at this and you're honestly, you don't know salary, you don't know location, you have no idea what this job even entails. And more importantly, you don't know what it's going to be like day to day, which is very important to understand. And so, as someone who went through a job search myself, I know exactly what we need. I want to, if there's certain specialties, I'll go out and interview those specialists to say, "Hey, in your specialty, what are the things that you really want to see on a job post?" And we'll put that all there. So that's one fundamentally different piece. The other piece is that how we drive the process and that is through referrals. So, once an employer contracts with us and puts a post on our job board, we activate the network and we tell members— who are all physicians right now— to say, "Hey, look at these posts." If you're interested yourself, you can apply. But if you know someone who could be interested and you think they're a good match based on this very detailed listing, comprehensive listing, you can refer that over to them and you will actually get a significant cash payout for a successful referral, meaning like right now, the structure is if someone submits an application because of your referral and it's a qualified application, that you can get $25 on most of our posts right now. If they complete the interview process, you'll get another incremental payout. And then if they actually get hired and truly start the position because of your referral, you'll get the most significant payout. Right now on our job board, every post has a payout of $2,000. That could be different in the future, but that's what all the posts have now. So, we're driving the process through physicians. We're a company led by a doctor— not that I can speak for everybody, I do want to say that. Then we're bringing money back into the process too. So ownership, cash, everything— we're putting back into the physician community.

John: Okay. That's pretty unique and interesting. It seems like there's always processes that can be improved— made less costly, less onerous, less time consuming and so forth. So, let me just kind of think about the different stakeholders here.

Dr. Zhen Chan: Yeah.

John: So, I mean, it sounds like a physician can, if they know of a job opening, and let's say their organization, they can make a referral or put a post or something. Or do they come from directly from the hospitals and the medical groups that are looking for physicians?

Dr. Zhen Chan: Yeah, that's an important distinction. So it's not that everyone can just post whatever opening they have. We do contract with the employer. And then we look at the post that they want to give us. And we will work through because they probably already have some standard materials and bulletins that they're sharing with the traditional recruiters out there and the traditional job boards that are out there. But we will take that bulletin, inject kind of our own flavor into that. If it's an ENT job, we'll try to find an ENT member of our community and we'll try to find an ENT maybe in our personal networks and then say, "Hey, if you were to look at a job, what would actually entice you? What do you need to know? What are the questions that you probably would have had to go through a lot of intermediaries to find out before you actually get a comprehensive understanding of the job?" Let's get all those details and let's just smack them onto the job post. And then for the employers, the reason why it's a better format is- we're creating posts that are more engaging. So, doctors can see these and will say, "Wow, I actually really like what's on here. I know everything I need to know. I'm willing- I wanna apply." As opposed to somebody coming in and saying, "Hey, I have this fantastic job that's perfect for you. It's in a great location. Do you wanna hear about it?" And you're like, "I'm not gonna respond to this email. Like I get a million of those. Like what's gonna make this one any different?"

John: Yeah, I can think about some of the complaints I've heard about the usual process. Like... For some it is they find something online— a job— but they really don't know. Like they might even be blinded in the sense that they don't even really know exactly where it is because the host isn't actually revealing that until they get your name and phone number. And then they apply, they send in the resume and they don't hear anything forever. Sometimes, you know, just they don't qualify, but. So yeah, I mean, there's a lot to improve in that process. So, and the revenues for this that really is supported by the companies, the hospitals and the groups that are looking for physicians.

Dr. Zhen Chan: That's correct. That's correct. We are on that kind of contingency fee structure, but we're able to charge a much more affordable flat fee structure. And right now, since we're early, we're not charging any subscription fees, any listing fees— nothing like that. So there's no downside risk to working with us and we're not expecting any exclusivity. We really just want to solve a problem in this space and be able to reduce the administrative expense that goes out into things that frankly, we are seeing as unnecessary.

John: Interesting. I'm just kind of thinking through the process too. Like if I were, let's say working at that organization already, let's say there's 500 physicians there. I mean, would it make sense for the HR department, whoever's putting these out to actually promote let their people know, I suppose. Sometimes I like to do things, you know, like in a vacuum or quietly. But I mean, they could just let all their interns know that they've got an opening for another internist. They're probably doing it because these internists have asked for it. And so, hey, by the way, if you're gonna help us get the word out, feel free. That would, I would assume, would be something that could work.

Dr. Zhen Chan: Yeah, many groups have internal employee referral programs. What I like to say is this is an employee referral program scaled to the entire network of physicians that are out there and anyone can look at jobs and refer each other. It's not going to be siloed to your facility.

John: Okay. Awesome. Well, let me ask how are things going so far. What's the feedback? I think you are relatively new.

Dr. Zhen Chan: We are. We are. So we launched our first job post in end of September, got another— if I remember correctly— seven onboarded at the end of October, and then we had another 16 mid-November and we're currently onboarding another 40 from a larger health system. We're up to eight clients just in these short few months and in terms of member size, that's probably been the most exciting thing to see— how many physicians really enjoy the idea of this platform and want to support its growth. We've gained now over 315 members, just I would say over October, November, and these first couple of weeks of December, we've gained about three-quarters of that. So it's been tremendous growth.

John: Interesting. So those what do you find? Are they all actively looking, or are they thinking, "Wait a second, doesn't cost me to join? I might need something six months down the road. Why not just join now and find out?" And then when they see the right position, they say, "Maybe I should jump on that."

Dr. Zhen Chan: Yeah. combination. So we have a combination of members who came because they were looking for some things right now. And, you know, frankly, we're because of how new we are, we may not have the right opportunity for that specific person actively looking. But most physicians are passive job seekers, meaning and that I think there's a paper that was put out that it's around 80% of physicians are passive job seekers with a survey from it wasn't a paper sorry, a misnomer. It was a survey of about 1,500 hundred doctors and so what passive means is "I'm not actively looking but if something nice rolls my way, maybe I'll pay attention to it" and so, I'm not gonna be on job boards; I'm probably gonna ignore those text and calls from outside recruiters but if someone I know sends me something that's interesting I'll take a look and that's how our process works so we have a lot of those individuals to and my hope is that as we bring on more employers have more jobs going to be more opportunities for everybody to see. And if they want to apply for themselves, they can. If they feel like there's someone else that's in their network, that's a good fit, they can refer that out. And I see it as a potential to make significant cash too, when you're making a lot of referrals. And I don't think doctors are going to be out there spamming and trying to scam each other for a quick buck in this way. You can lose a lot of trust in that process. And that's exactly why there's so much lost trust in traditional recruitment.

John: Yeah, I guess it'll be interesting how things pan out, but I would assume that most physicians have a lot of integrity and they're not going to be even making a referral to something that they think is at an organization they're not really fond of or something like that. So, that's awesome. Well, let's pause on this for a minute. Tell us how to go to Grapevyne and do that, and then I want to come back to something else.

Dr. Zhen Chan: Sure. So you can find us at our website, grapevyne.health. That's Grapevyne spell with a "Y", dot health. Our websites allows you to take a look at what we're all about, and then you sign up for our platform. Really the onboarding process, I would say it takes about maybe three minutes-ish to just give some basic info. We use a cell phone number for the sign-on, so we can have that one-step verification with you. We're really keen on not having anybody that's not a physician, be excluded from the platform. So it's a physician-only platform. We have an NPI right now that you use, which the NPI is out there, but that's how we verify. Once you're on, you'll see a dashboard with featured jobs. There's another page with all of our jobs, and we're working on a couple extra features to make sure that what you see is most relevant to you, and that there's a way for you to search, and filter, and everything like that.

John: Awesome. That's good. No, it sounds— I went on there and I only went so far before I thought, "Well, I'm not really looking for a job," but yeah, it was well-designed. And that brings me back to this other question I wanted to ask you. It has to do with running this business, practicing at the same time, that piece of it. And we also like to hear about the business building itself. And, you know, who did you pick out - how did you get this thing built and all that? So we kind of want to know a little bit about the business and what it takes to run this thing while you're still practicing.

Dr. Zhen Chan: Yeah, yeah, yeah. So I'll talk about the practicing piece. I do still practice part-time. I am on a per diem contract, here in D.C., and this is a really good balance for me, based on my interest. Is it going to be the balance for the rest of my entire career? I don't know. But I do enjoy what I'm doing right now and the full time, running a startup aspect of things. It's- I would say hours-wise, it's as intense as I think I had residency. Like, yeah, it's as many hours as it was in residency. Now, do I get to do my work remotely? Do I have my puppy sleeping next to me and I can have my lunch and everything like that? Of course! I'm not going to compare it to the physical exhaustion I was experiencing in residency, but it's a full-time 24/7 type job. I'm working on the weekends, all that kind of thing. And The business side, building out a team is super important. So one of the first things I personally had to recognize was where are my gaps— where are things that I'm not an expert in? I won't be able to be the best person to do this part. And that was dealing with the lawyers, like the legal side, the day-to-day operations. I've never built a business from the bottom up before as a first-time founder, so I wanted to go out and find someone, and I found an amazing co-founder. His name is Drew Mayer, has been a repeat founder of early-stage companies, has been working in the healthcare startup space for a long time and worked with physicians. His father was a physician. So, when we were talking to him and I was developing that relationship, just felt like we were really aligned on the physicians take back medicine kind of push and that sentiment. And then as we move forward, we brought on an engineer. I can't do product development; I can't code. So went out and looked for someone there, brought on an individual who he worked on Indeed job board. And so, you know, had experience and expertise there. And then finally, you know, as much as we are trying to replace the third party recruiters, I have to be sensible and say, "Well, if there's established recruiters out there who are good and who really do care about physicians. Is there someone out there that can give me that expertise and has been in the industry for a long time?" And we did bring someone on just like that who's been working in health systems, in the exec positions and can really, and just bring her expertise and experience in ways that I personally like. So, finding what I don't have and being able to find the others to come in and help team up kind of building this "Avengers-like group" is the way I see it. And building this business— I have to give credit where credit's due, the concept of Grapevyne came from a venture studio. And so that venture studio is based here in D.C. It's called HealthWorx Studio, spelled with an "X". Yeah, we both have like words that are spelled differently. And so HealthWorx Studio, and they are always incubating and coming up with new ideas. And when they think they have enough research to say there's something here, they go out and look for founders to really come in and build out the concept. Like it's like you start with one puzzle piece and then you want someone to come in and build the whole puzzle. So they come out and look for founders that align with the vision or can give their own vision, build out the business strategy, build out the team, and then take it out of the studio. So that's the model that we're working under right now.

John: So are they the ones that provide the capital to support some of this? Or do you do a separate, you know, fundraising? How does that work?

Dr. Zhen Chan: Yeah, so from the conceptualization up to today, it's all been funded by the studio. And we are going out and looking for outside investors. We really want to find well aligned investors, specifically in the physician community— those that are going to be, I think ideally our end users too, right? Because then they can give us feedback, they can be the users of the product, whether if it's for their own practices to help them hire more. physicians or it's going to be physicians who are like, "wow, this is something I can really use." Those are the types of well-aligned investors that we are looking for, but we're starting those conversations now for angels, VCs, etc.

John: Okay. So with the studio, would it be people have used "incubator" as a term, you know, with other is that a similar type of idea that kind of get ideas, get people together?

Dr. Zhen Chan: Yeah. The way I like to explain it using what I understand is typically in venture capital, and you usually associate venture capital with earlier-stage companies or growth-stage companies, there's traditional venture capital firms, which is all about, you know, we're going to financially analyze you, we're going to do our diligence on your product, make sure that you have the right team, all that, and say, "All right, we're willing to give you capital for whatever returns expectations." That's traditional VC. And then you have the accelerators and incubators out there that outside founders will come up with an idea and then apply in, in exchange for equity. They apply in to obtain the expertise, to obtain the support resources, et cetera. Then you have now what's, there's more and more of them coming out, venture studios, which act like this reverse incubator or this reverse accelerator. They come up with the idea, start funding it. When they feel there's something there, they'll go out and bring in founders to take it out of the studio. That's my understanding. There may be listeners who will say, "I don't know if Zhen's right about that."

John: Well, it seems to be your experience, you know? So things do evolve over time, but it's a good explanation. It helps me understand really what's going on a little bit better.

Dr. Zhen Chan: Yeah.

John: Okay. Well, we're going to get to the end pretty soon here. So I want you to go back and kind of re, just restate, like, what do you think, like the big advantages to Grapevyne over, the current way of trying to find a job.

Dr. Zhen Chan: Yeah. So for us, recognizing that traditional recruitment, it's not efficient, it's not effective, and it's costly. And there's not really great guarantees for finding the right candidate. So our process, because it's referral-based through the physician community itself, and we're crafting job posts fundamentally different than the bulletins and posts that you see out there, we believe we're gonna be better, where our posts are gonna be better in engaging. And your jobs are going to be more visible by a larger swath of physicians that are out there. And on the physician side, the source of truth or the, not the source of truth, but the person who's going to be reaching out to you and giving you anything is always going to be someone you are already connected with— a trusted existing connection. So, driving trust, driving transparency, and ultimately for us as boots-on-the-ground clinicians, if I can improve job matching, if I can say doctors will be put into jobs that they are better fit for because the sourcing is inherently better, we can reduce burnout, we can reduce churn and turnover, doctors will stay in these jobs for longer and especially in fields like primary care or especially in practices that are in rural and underserved settings. Physicians are likely to take those jobs, stay in those jobs, and you have better access and better continuity. That's a hypothesis. I hope that plays out that way. But those are all the, I would say, the value props for what I, to me are the three different stakeholders, the employers, the physicians, and the patients, to be honest. And we're also, you know, for physicians, the job board for me, that's one piece of the puzzle. I want to also build out a career center, provide all of those resources that frankly in residency and medical school, we just didn't get that education. We didn't get that training on how to negotiate contracts. What are the different payment systems that are out there? Everybody talks about value-based care and a fee for service and all these kinds of things, the trends. How do I provide education on all of that we missed that I think is very important practicing medicine in the modern day. Because also, if I can provide more of that education in a way that it's digestible and people will actually view it and take it and absorb it, then I think we will also be able to practice medicine better, take back that ownership again— it's aligned with that sentiment— and not be burnt out as much as an entire industry of workers.

John: Now that sounds like a good plan. I think we were talking earlier before we started recording that looking to the future, I think a lot of physicians are looking to do maybe a nonclinical and a clinical.

Dr. Zhen Chan: Yeah.

John: And there would be no reason why that couldn't be something that just normally kind of evolves on this site.

Dr. Zhen Chan: Yeah, absolutely. We are open to posting nonclinical positions on our site. Physicians are looking for them, you know, extra avenues, not just in the form of side-gigs but thinking the similar vein to me— where there are things in healthcare that I also wanna work on. What are the jobs that are out there that can allow me to do that? I think more physicians need to be in those positions. And then you have physicians that are burnt out and are looking for an alternative while still making a difference. Those are out there. So we wanna be a supportive platform for every doctor, no matter what they are looking for in their professional careers.

John: That makes me think of another issue, which maybe you've already reached out to, but what about locums, which is a different kind of clinical job, but it is a clinical job and just need to find them.

Dr. Zhen Chan: Yeah, there are a lot of agencies that are out there in the locum space. And we just felt from a business strategy standpoint, let's not go into them. Would we ever go into them? I don't have an answer for that right now. But for me. There's also an element where Locums is an expensive band-aid to provide access to care. Now, don't get me wrong; it's a great gig for a lot of physicians that are looking for them. And I would never stop someone who is looking for them to, I would never stop them from doing so. But for us, we wanna drive more of those full-time positions right now. And I think that's the right strategy. But again, I think in business, it's not like medicine where we try to be as— well, we do try to be as surefire as possible— but a lot of these strategy decisions, I think, some may say that it's the right call; some may say it's not, and right now we're making the call to not do locums just yet.

John: Got it. Got it. Okay, what if someone wants to reach out to you personally for a question or something?

Dr. Zhen Chan: Yeah, so my email address is Zhen, Z-H-E-N@grapevyne.health. Again, reminder Grapevyne with a "Y". And so you can reach me by my email, and then I'm on like every social media platform. Too many, I think. It's been great. I love engaging with the community on social media. So, I'm on LinkedIn. I'm on TikTok, Instagram, and there's a Grapevyne account and my own personal account. And maybe we'll just link it in the show notes. It'd be it'd be a doozy to list.

John: OK, I'll put a few in and I'll definitely put grapevyne.health. I kind of used the dot com at first when I was looking for you. But no, Grapevyne with a y dot health. I'll put that in the show notes. And I think pretty much people can get information, everything they need to know. Physicians, if they're really thinking they're gonna access this kind of service, your service, then just go to grapevyne.health and do it. Check it out.

Dr. Zhen Chan: Yeah, yeah, yeah.

John: All right, well, this is pretty exciting. I'm glad you could be here and answer my questions. I think it's inspirational to people— physicians who are thinking, "Well, maybe I could do something entrepreneurial. I could do a startup," or maybe not something as this, is a pretty big deal. This is a big thing. You're devoting full-time to it. So it's not like starting a little side gig on the weekends or something. So, I'm really glad you could join us and I'll be watching the growth of this thing. And it should be pretty interesting. And it sounds like that a lot of planning and a lot of investment of time and effort in this. So, you're to be congratulated.

Dr. Zhen Chan: Yeah, well, I really appreciate the support. I really appreciate you inviting me on. And I have to plug this podcast because I forgot to mention that when I was in my exploration journey, I love learning by podcasts. And this was one of the first ones, if not the first one, I hopped on to listen to a whole slew of episodes to learn just what else is out there for physicians to do. And yeah. So, so anybody who anybody who's listening I hope you share this with more physicians out there.

John: Well, I appreciate those comments. All right, Zhen, we're gonna let you go then. And with that, I'll say goodbye. And hopefully I'll catch up with you again, maybe a year from now.

Sounds great. Have a good one.

John: All right. Bye bye.

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The post This Physician Entrepreneur Offers a New Way to Find a Job appeared first on NonClinical Physicians.

Introducing a Fearless Medical Entrepreneur

John Jurica — Tue, 10 Dec 2024 12:32:05 +0000

Interview with TJ Oshun – 382

In this podcast episode, John interviews TJ Oshun, founder of CallonDoc, who shares his remarkable journey from practicing medicine to fearless medical entrepreneur.

Starting with a simple solution to help patients access care outside regular clinic hours, TJ transformed a basic telephone consultation service into a comprehensive telehealth platform now serving all 50 states.

TJ's transition from healthcare provider to tech company CEO offers valuable insights for medical professionals interested in entrepreneurship and digital healthcare innovation.

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From Medical Practice to Tech Innovation: Building a Telehealth Empire

TJ's entrepreneurial journey began with a failing clinic in Texas, where he discovered patients struggled to access care during regular business hours. By starting with simple phone consultations and gradually developing a custom technology platform, he built CallonDoc into a comprehensive digital health solution.

The company now offers telehealth services, lab testing, white-label solutions for medical practices, and software licensing – demonstrating how healthcare entrepreneurs can scale beyond traditional medical services into technology-driven solutions.

Keys to Being a Fearless Medical Entrepreneur

Success in healthcare entrepreneurship requires both medical expertise and business acumen. TJ emphasizes the importance of gaining clinical confidence through experience before venturing into independent practice or entrepreneurship.

He advocates for continuous learning through audiobooks, coaching, and formal mentorship programs. He also recommends building strong partnerships and maintaining a focus on the patient experience and satisfaction.

Summary

TJ can be reached via LinkedIn for professional inquiries and networking opportunities, particularly from medical professionals interested in telehealth or healthcare entrepreneurship. You can explore opportunities through CallonDoc by visiting their partnerships page or contacting their business development team.

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 382

Introducing a Fearless Medical Entrepreneur

- Interview with TJ Oshun

John: Sometimes I find myself really in awe of the healthcare professionals who, they recognize a problem in medicine or with patients or something, and then they just run full speed into trying to solve that problem. I'm talking about entrepreneurs, of course. So today's guest was one of those people that recognized a problem well before the pandemic that patients didn't have the kind of access that they needed to their medical providers. And so in spite of maybe not having a background in IT, I don't think he did, we'll talk about it, but he jumped in and started working on telehealth and telemedicine. So let's welcome TJ Oshun to the podcast. Hi, TJ.

TJ Oshun: Hello, John. How's it going today? Thanks for having me.

John: It's going well. It's a nice quiet day before Thanksgiving. For those that are listening, of course, that'll be two weeks ago, but we're still going to have fun on this otherwise relatively slow day.

TJ Oshun: Well, I wish I could say the same. It's actually quite busy on my end of town as we wind down and ready for the holiday. Usually we telemedicine around the holiday season when the clinics are closed, that's when we get our spikes. It's been a hectic week to say the least.

John: Yeah, that makes sense. While we're all trying to cool things down and go home, the people covering those off hours and those emergencies are getting busier. So it's good to have you backing us up, you know?

TJ Oshun: Yeah, absolutely.

John: All right. So you're an entrepreneur. I'm going to have you tell us a little bit about your story, but the reason I wanted you to come on today, for several reasons, you run a company that could be of value to physicians, you sometimes hire physicians, but you also support them. And as an entrepreneur, we can learn from you about that aspect because a lot of my guests, I mean, a lot of my followers really and listeners are interested in doing other things besides direct patient care. So why don't you start by just telling us what you're famous for?

TJ Oshun: Yes, absolutely. So what I'm generally, I guess, popular for, the company is popular for is the company cell, which is CallonDoc, a telehealth platform. I think we've actually grown beyond a telehealth company to more of a digital holistic medical platform, right? In the sense that we not only offer the direct patient care, we offer lab services, we offer software as a service where we're licensing our products to other doctors, we're providing provider services to all the telehealth companies. So we do a wide range of things to facilitate healthcare delivery virtually, right?

And at this point, I actually consider myself as a tech company versus a medical company. I spent 70% of my time in marketing and technology versus the medical side of things. So we position more on the technology and patient optimization component of it. But that's essentially what we do, a digital company that is out there to optimize access to healthcare in every way we can, from partnerships to optimizing technology and offering quick access to medical care.

John: Very good. Why don't you tell us a little bit about your story because I know that you started out, well, you immigrated, you started out in healthcare, going to being a PA and then going to med school. And at some point, this urge and this interest in doing what you just described started. So what prompted that? How did you start looking at even starting such a company?

TJ Oshun: Yeah, absolutely. As Will mentioned, it started when I was a hospital in a Texas hospital, UT Southwest. And so I worked there for two years. That was one of the best experience I've had, gave me all the confidence in the world to feel like I could practice independently. So I was there for a couple of years. Then I saw this failing clinic. I have a thing for buying into failing practices. It started even when I was in college where I bought a failing barbershop where I used to get my hair cut. It was closing out and I bought it and I revamped it and turned into a profitable company before I exited.

But the same concept happened. I wanted to start a practice, but then I found this local clinic in Irving, Texas that was failing. Partnered with a couple of my colleagues back then, invested and we turned it around and became profitable within a year. Because I knew what wanted it to happen was just optimizing again, the patient experience, looking for the pinpoints that patient needed and grow from there. But anyway, there were a couple of roadblocks as you can imagine, but we were able to stabilize and became profitable by year two. So as the clinic grew, and I wanted to expand, I couldn't expand past the four walls of the clinic as you can imagine.

So that's one of the things I've learned also as I grew a company, that when you start now, with a brick and mortar, you're limited to the ZIP Code, right? No one is going to travel 20, 30 miles to your clinic, even if you are the best doctor in the world, right? So to scale that, I thought, okay, it had to be something virtual. It had to have some element of technology because if you want to scale, you need to have technology involved and virtual. So it started with a phone call. I surveyed my patient at that time.

And as you can imagine, clinics open 9:00 to 5:00 and I knew there were a lot of no-shows and I started surveying my patients and figuring out why they were absent for their diabetes follow-up visit. And the primary, number one reason they gave me was that you guys open 9:00 to 5:00 when I get out of work. So I had to think outside the box.

How can I see my patient outside of the hours? I started extending hours, but obviously there were limitations to that. You can't open 24/7 at a primary care clinic. So the only way I could do that was actually reaching out to them and seeing them at home. The first thing that came to mind was a phone call because obviously technology wasn't available for telemedicine back then. So I called the medical board, Texas Medical Board of, I'm like, "Is it okay to see a patient virtually over the phone?"

They were like, "There's nothing like that. I can't really tell you what to do as long as you're establishing medical necessity and documenting that you're actually helping and documenting it." So we started that way and we just offered it to the self-pay patient only because there weren't any reimbursement for insurance at that time. So we didn't go that route. So it was only for patients that actually needed the medical service that could not make it and we can establish medical necessity for a phone visit.

And it were always the follow-ups, the patient that compliant with their medication that just needed refills, right? But couldn't make it because of office hours. So we started that way. And I remember telling the medical board on that time to email me so I can have it as an insurance in case something happened.

So I still have that email now in my inbox saying it was okay to treat patient virtually. So it started as a phone call, but I needed to do more. So I created, I went on GoDaddy, developed a website where, because -- and the reason why, yeah, let me just go back a little bit and I hate to dwell on this, but I think it's important, is even the phone call, I had to stay on the call for a long time getting the medical history.

So now the medical intake itself is about 15 minutes. So I'm like, why don't you just create a website where I can actually get all the information at hand. So the actual visit will be discussing the intake, right? And it will be sort of addressing the pain point. So create the website, collecting the data so I didn't have to need, I didn't have to involve a medical assistant. So I collected information on the website.

Then the phone visit would just be addressing those problems or areas and providing solution and refills in labs if I needed to. So that's how it started. Then we started scaling to other parts of urban Texas and Houston and other parts of Texas. And we're able to scale to neighboring states as well, providing telehealth. And this is now more from just a phone visit to more of a digital and video conferencing in some part. And COVID hit, but because we were prepared for that, we were able to scale rapidly to all 50 states within a couple of months of COVID.

And we were able to offer, I think, about 350,000 visits for a couple of months during the height of COVID in all 50 states. So that was how we were able to establish the credibility. And because I also made sure patient experience and satisfaction was the forefront of what I did, we were able to scale even faster. We retained our patient and grew from there.

John: Oh, boy. There's a lot I can ask you about in that whole journey there. So many businesses went out of business during the pandemic. You're one of the few, and I guess the other telehealth and telemedicine companies that actually exploded during the pandemic. But I would say there are a lot of physicians that have an idea and think, oh, I could do that. I'm going to solve this problem, whatever it might be. It could be recruiting, it could be patient care, whatever.

But there's always, if there's a tech component, they usually, they get stuck. Either they've got to invest a lot of money. How did you overcome that? How did you go from being a telephone and a website, which is pretty basic? I mean, now I know you've got these visits there. You can choose from the visits. You can populate the information. You can then talk to whoever you need to talk to. How did you get through that hoop?

TJ Oshun: I think the biggest thing for me, which was painful in the beginning, was actually investing in a homegrown technology. I think most people tend to license a software that may not be customizable or scalable and limiting, right? So we were able to invest in a homegrown technology that scaled with us.

So I was able to figure out what my patient wanted, the pain points, reiterate, customize it, take that out, optimize it. And I listened to the patients, right? I know exactly what they wanted, how they want it. And I gave them options, right? On how to see their doctors, right? So listening to a patient, optimizing the technology. Again, a homegrown technology will allow you to do that versus a legacy or a company that you only had what it offered you.

So that helped us a lot. And I quickly brought in, because I understand I quickly brought in, again, I see myself as a technology company more than a medical, right? So I could handle the medical side. So I was able to quickly bring in software engineers from the beginning, hire a team to power it from the beginning. So my medical, my technology team actually grew faster than my medical team.

So we were able to power that through and customize and optimize based off of that. And obviously we can analyze patient journey, optimize accordingly and go from there.

John: Now, before we got on the call, we were talking about how your company is continuing to expand and diversify and becoming more of a tech company and even supplying the infrastructure, I think, for some practices. But I guess if someone who has like an issue, whether it's an app or thinking about technology, is there any advice on where to find software engineers or where to find the tech people you might need to create something like that?

TJ Oshun: It's always a challenge. I have to go through a series of engineers, companies. There were a lot of politics that went behind that also. I had terrible experience. It wasn't always fun, by the way. One of the first technology company I actually partnered with actually sold my technology to a different telehealth company. Right, right.

So it's challenging, don't get me wrong. The good thing is I was cautious about what sort of information I revealed to them. So what they sold was actually the entry level, the MVP of my ideas. So that saved me there. So which I think the other company got stuck with that product because I was already ready to move to the next level. But it's difficult, right? It's difficult. It's about finding the right company that best fits you and has your best interests at heart. And as you can know, it's partnership.

You have to let them understand that this is a partnership. I'm with you if you guys have my back and compensate them accordingly so they can grow with you, right? If they know as you go, because the company I've been with, I've been with them for six years now and they power all my software engineers.

So I don't have to deal with the hiring process of scouting and recruiting the technology. So they do all of that for me. But as I grow, they grow also. They won multiple awards based on the growth that we've had. So they're growing with me and we continue to grow, right?

John: That's awesome.

TJ Oshun: So yeah, it's about finding the right partnership and someone that can actually grow with you, yeah.

John: I want to get your opinion on another thing because along the way you have hired physicians who actually work and do the telemedicine or answer, and maybe it's PAs and NPs as well. What's your advice for someone who's maybe just coming out of PA school or medical school residency, and they're thinking, I don't know if I want to be employed by a big hospital. Maybe I want to just do telehealth, telemedicine. It seems more flexible. What advice do you have about that for them?

TJ Oshun: Yeah, absolutely. It's always a good thing to try to be independent, but it has to be something that you want to do because starting a business is still at the end of the day a business, right? So you may be a provider, but if you don't have the knack for the entrepreneurial spirit or the ups and downs that comes, resiliency that comes with that, it may be challenging.

There are times where I've hit roadblocks and it would seem like we need to pack the things and go home, but you just have to persevere, right? So that's really, really important. That perseverance is very, very key. And if you don't have the bandwidth to be able to power through that, it may be challenging. So that's number one. It's still at the end of the day, it needs to be perceived as a business that needs to grow and be profitable.

So that's number one. Number two, I think having the medical confidence to be able to run an independent clinic is also important. So like I said, I said, I worked at UT Southwest and that gave me the confidence to be able to practice independently. So getting out of school and starting a company is definitely not advisable. Make sure you have that medical chops where you can confidently treat patients. And it could be just whatever you're comfortable with.

It could just be diabetes, but you have to be comfortable managing those patients independently. So the combination of your medical background, be confident in that, and also the medical chops of being able to run a company because you will do everything. You do everything from marketing, accounting, software development. You are going to be the first couple of years, the guy or person that will drive the force before you start bringing a team that will support you. So you have to have a thing for being an entrepreneur as well.

John: Yeah, and I think you made a good point that if you're going to be on your own and really being primarily responsible for, even if it's "during the off hours" or whatever by telemedicine, maybe it's best to do two or three years, make sure you're really comfortable practicing and then jump full-time into the remote type of telehealth.

TJ Oshun: Absolutely, because it's an isolated world there. You're by yourself, right? There's no one to call sometimes. So you have to be able to navigate independently, right?

John: I want to remind people again, the website where they could at least take a look at what it looks like when someone signs in is callondoc.com, right? C-A-L-L-O-N-D-O-C.com?

TJ Oshun: Correct, callondoc.com. Yes.

John: It's pretty interesting. And so it just gives them an idea of what you've built. But I didn't want to wait to just to the end to do that because sometimes people don't listen to the very end. All right. I want to ask you about some other things. So we've touched on this business and the entrepreneurial part of it. I know somehow, because I think you were in a podcast where you were actually being interviewed by, I think you would call this person a mentor, a coach.

She was through a very well-known company I recognize. So I just wanted your opinion as you've been going through this process. I don't know how long you've been involved with that particular, you might even call it a mastermind or coaching. What's your opinion of that? Why do you do that? And what advice do you have for other potential entrepreneurs or physicians that want to grow in there, even in their practice about that particular aspect?

TJ Oshun: Right. So being a CEO and founder of a company is isolating, you're up there by yourself. You sometimes feel like you're not getting genuine feedback or you may be doing something incorrectly and you just need that sort of reinforcement and reassurance. So even though as a company we were growing, it just felt like I was by myself.

I felt isolated. I felt that I needed to do more and reach out to like-minded thinkers like me. So I found V-Stage online for some reason and I was assigned to this amazing coach. Her name is Margaret. We meet once a month, one-on-one. And I had meet with my group once a month as well where we just talk about each other's problems and give honest feedback and how to address it.

And she takes time to dive deep into my business and try to figure out how we can resolve things, right? One of the things she asks me is, what can I do for you? What do you want to talk about today? So she's like my therapist really, where I can actually, more on the business side, but I can actually let her talk about things, right? Whether I'm struggling with an employee or try to hire someone. So it's just someone to sort of bounce ideas.

And when you talk through things, it actually gives a different perspective. And one of the things actually she gave me, advice she gave me, which actually has worked is I have a lot of ideas in my head, but I never write it down. She's like, "TJ, you have to write it down."

John: Or they just disappear. They float away for a while.

TJ Oshun: Absolutely, right. It just disappears, or you're not as organized as you think you will be. But when you start writing things down, putting things in perspective and assigning timeline and resources to things, it gives you a lot more structure. I say that to say this, that you need the support system, which you may not get from employees, right? I don't have a strong executive team like [inaudible 00:21:07]. When I say strong, it's more of, I'm the CEO and sometimes act as a COO sometimes.

So I don't have, so like a maid that can bounce ideas or an independent thinker. I think that's the best way to think. Someone independent with no vested interest in the company. So she gave me that honest opinion without bias.

John: Well, I'll tell you why I was so interested. First I was a CMO for a hospital and our CEO took advantage of the same company and we had a coach. And so he would meet with that coach and then he would meet with a group every month. And then at some point he found it so helpful that he actually brought that same coach into the organization for the senior executive team. So we were meeting as an entire group, the senior hospital team with this coach or whatever mentor. And then individually, we had the opportunity to do the same thing.

And I've always, I have addressed this on the podcast several times and the advantage or the benefits of having a coach, having a mentor, and even participating in basically what's like a mastermind where you get in a group with your peers from other organizations. So I think that's fantastic.

TJ Oshun: Absolutely, absolutely. And it highlights your strength and weaknesses. It's someone looking in and just giving you their honest opinion. So always, always helpful.

John: Yeah, I think it was that question that you mentioned and sometimes the way my mentor would put it is, what's the thing today that you really don't want to talk about that you should be talking about? And there are a lot of those. All right. So let's shift gears again, because I think what my listeners want sometimes is motivation and encouragement, which they've gotten just kind of hearing your story.

They want to learn some practical things, but some of them might need your services, not as a patient. So we were talking earlier and you have expanded your services. So explain what that's about in terms of how you can partner with individual doctors, individual practices to help cover some of their downtime.

TJ Oshun: Yeah, absolutely. And I'm happy to answer that question. I wanted to throw this in before I forget. So one of the things I do a lot of is read books. I didn't go to business school, right? I learned as I go, but to fast track that I've read a lot of books from people have gone through this already, and I just sort of like, it's like a cheat sheet in a way, right?

But I read a lot of books and I'm not the type that reads hardcore. I just listen to the audio books as I drive or walk down the street of New York. That's one of the things I do when I first wake up in the morning, take like an hour walk in New York, listening to e-book and you get a lot from there. By the time you get back, you have all these things and action plans so that you can go implement that practicable, right?

So I encourage people to actually, your audience listening to read a lot more of this sort of self-development book. And depending on your weaknesses, where I have, if I want to learn more about marketing, I pick up a book about marketing. If I need to scale or hire someone, I pick HR or HR related books. So I think that's very, very helpful. And in terms of how my software can actually help doctors.

So we have a lot of doctors willing to join our team. So I think hiring more doctors is not the way to go now. But what we do is again, we're a tech company. We're licensing our services to clinics. So we've been powering clinics throughout the U.S. Like I mentioned, you're about to retire or a clinic that is closing at six, eight o'clock. We can actually power them after hours if you need to go on vacation and you just need to keep your practice open.

We can come in, white label our platforms so your patients still have the experience as if the way we are cleaning. But it will be powered by our medical providers. You can still do the billing. We negotiate the rate, but we will power those clinics and medical practices. And we've had practices on telehealth companies, actually, that are local, but want to expand to all 50 states, but don't want to have to deal with the headache of hiring doctors in all 50 states. So we power them.

They do all the marketing. We see the patients and deliver the care for those patients, but they still own the business and practice, but it's all powered by CallonDoc. And by the way, most of the partnerships that we've actually been having are all the telehealth companies, which inherently are competition, but we negotiate rates that are not competitive, but we do all the software and medical services in the back end.

John: Nice, nice. So that's another entrepreneurial thing to do, expand really what you're offering outside of the initial services. So that's good. So how would someone that's in that situation that is looking to get someone to cover, and yet, like you said, white label or coordinate with their practice, how would they get ahold of you?

TJ Oshun: So absolutely. So just go on the website, callondoc.com. There's a tab in the menu at the top called our partnerships, our business, fill out a questionnaire, and someone from my business development will reach out to schedule an intake. The questionnaire is just learning about your practice and what sort of partnerships you want, and the right person in our BD will contact you to set you up. Very quick entry. We've done this multiple times. We can launch a platform within a day or a couple of weeks, depending on how demanding the interface is, but it's something we can quickly do just by filling out an intake form.

John: Okay, excellent. That's going to be helpful. All right. Well, I think we're getting close to running out of time here. So, well, we've covered a lot today. So before I let you go, is there any other places that you typically would, if someone had a follow-up question could they maybe send that to LinkedIn, something like that?

TJ Oshun: Yes, they can send that to LinkedIn. I'm active on LinkedIn, but that's the only social media platform I'm really active on.

John: That's cool. As long as they have a question, at least with LinkedIn you can do a little screening, make sure it's appropriate, instead of like, oh, just give us your home phone number. How about that? All right. No, we're going to let you go in a minute. So I guess the question I usually end with is if the physicians in my audience they have different things going on, some want to get out of medicine, some want to do -- they want to change, they want to do cash only, there's lots of options.

What advice do you have maybe for these physicians who are maybe a little frustrated with corporate style medicine, or they don't have the control, whether it be your advice for telemedicine, telehealth, or just doing something entrepreneurial, just any advice you might have for those people who are frustrated and don't know where to go?

TJ Oshun: Sure, absolutely. I think with healthcare, there's tremendous ways you can actually optimize or improve patient care, or even the healthcare as a whole, not necessarily just patient, just healthcare as a whole. I think it's just identifying a problem, and not necessarily try to follow what everyone is doing.

Identifying a problem, that's what I did, identify what the problem was, and solving it. Just in your own space find what the pinpoint is, whether it's a problem with a hospital system, or the clinic system, or a patient, right? Identify a problem and try to solve for that problem. If you can solve, you would definitely create a business out of that. And it will be organic. It will be an organic process because you're actually addressing a problem that no one wants to address and not necessarily be trying to be competitive with a hospital system, or I want to change the whole hospital system. No.

Well, how can you optimize whatever deficiencies they have and they will pay for that? Figure out a problem. Your patient will pay, the hospital system will pay, the clinic will pay. How can I help with a deficiency. Like I said, an example is, we know clinics open 9:00 to 5:00. How can I help the clinic after hours rather than competing with them? So that's what I try to do. Find a problem, help them, and be successful at it organically.

John: Nice. Well, that's good advice. And there's so many, I mean, people are getting frustrated because of the insurance payments and so forth, which you have to deal with that I guess in most situations, however, so a lot of cash pay, a lot of people have savings, health savings accounts and other ways that they can pay for the things. And so there's a lot of new ways to solve the problems, as you said.

TJ Oshun: Absolutely. And actually we don't accept insurance for that reason. One of the things that we try to do is offer a quick, easy access to healthcare. Once you introduce insurance, then you have to go through verification, eligibility check. That takes hours sometimes. But we want our patients to be seen quickly within minutes and done. So our constitution fee is average of $40, which is about your copay anyway. So we've never been incentivized to accept insurance. Our patients can still pay for their medication at their pharmacy with insurance, though. They can pay for labs with insurance. But the medical service itself is self-pay.

John: Yeah, good point. You're right. A lot of the urgent care visits, the people pay out of pocket even if they have insurance. Because you're right, they don't meet their deductible and they're going to have to go through so many hoops and we're going to have to go through so many hoops. We both say, you know what, let's just do that $99 visit and move on.

TJ Oshun: Move on. Absolutely. Absolutely. And it works out. Yeah.

John: Yep. And people get taken care of much more timely. All right, TJ, this has been great. I appreciate you coming onto the podcast. We'll have to catch up with you again down the road and see if you've dominated the entire landscape by two or three years from now.

TJ Oshun: That's the goal. That's the goal. That's the mission one patient at a time. Thank you so much, John, for having me. This was fun. I enjoyed the interaction.

John: Me too. You've been a good, great guest. So with that, I'll say goodbye.

TJ Oshun: Bye-bye, John.

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To Be a Better Physician Leader

John Jurica — Tue, 03 Dec 2024 14:30:38 +0000

Thoughts on Physician Leadership – 381

In this podcast episode, John shares his transformative journey from clinical practice to becoming a Chief Medical Officer, offering valuable insights for physicians considering leadership roles in healthcare organizations.

His experience highlights how physicians can leverage their natural leadership qualities developed through medical training while acquiring essential new skills in management and organizational leadership.

The transition from clinical practice to executive roles requires strategic learning through professional organizations, advanced certifications, and continuous education in management principles. Most importantly, John emphasizes that successful physician executives must master three core attributes.

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We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete.

For Podcast Listeners

John hosts a short Weekly Q&A Session on any topic related to physician careers and leadership. Each discussion is posted for you to review and apply. Sometimes all it takes is one insight to take you to the next level of your career. Check out the Weekly Q&A and join us for only $5.00 a month.
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The 2024 Nonclinical Summit is over. But you can access all the fantastic lectures from our nationally recognized speakers, including Dr. Dike Drummond, Dr. Nneka Unachukwu, Dr. Gretchen Green, and Dr. Mike Woo-Ming. Go to Nonclinical Summit and enter Coupon Code “30-OFF” for a $30 discount.

The Art of Total Immersion in Healthcare Leadership

John's approach to leadership development centered on complete dedication to learning and growth. Like his earlier experiences in medical training, he found that total immersion was key to mastering healthcare administration. This meant joining professional organizations like the American Association for Physician Leadership, pursuing additional certifications, and continuously expanding his knowledge through various educational opportunities.

This commitment to learning helped him transition from a practicing physician to an effective healthcare executive while maintaining a better work-life balance than clinical practice often allows.

Building the Bridge from Clinical Excellence to Organizational Impact

The transition from clinical practice to leadership requires a fundamental shift in perspective and approach. John emphasizes how physicians must evolve from individual contributors to organizational leaders. This means developing new skills in strategic planning, team management, and organizational development.

The reward comes in the form of broader impact – while clinical practice allows physicians to help individual patients, leadership roles enable us to improve healthcare delivery systems that serve entire communities.

Core Attributes to Be a Better Physician Leader

Three essential qualities are key to succeed as a physician executive:

Accountability,
Optimism, and
Humility

John emphasizes that accountability means following through on commitments and addressing challenges directly. Optimism drives organizational change and inspires teams, while humility ensures leaders remain open to learning and value input from all levels of the organization. These attributes combined with physicians' natural leadership qualities create a foundation for effective healthcare leadership.

As healthcare continues to evolve, the need for physician leaders becomes increasingly important. John's journey demonstrates that while the transition from clinical practice to leadership presents challenges, it also offers remarkable opportunities for professional growth and a broader impact on healthcare delivery.

Summary

Physicians who are interested in transitioning to healthcare leadership roles can access the resources through the American Association for Physician Leadership (AAPL) and the American College of Healthcare Executives. These organizations provide essential certifications, educational opportunities, and networking opportunities for developing executive capabilities.

Success in this transition requires the same dedication that drives clinical excellence and a commitment to continuous learning and professional development.

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 381

To Be a Better Physician Leader

John: Now I spent many years in management and leadership roles in the hospital setting, which culminated by working as a chief medical officer or CMO. And while moving from part-time physician advisor and medical director to chief medical officer, I took advantage of educational opportunities at the Medical College of Wisconsin, the American College of Healthcare Executives, the American Association for Physician Leadership.

And I'm a certified physician executive and a fellow of the AAPL, and I hold a master's in public health. So today I want to revisit the issue of physician leadership, encourage you to consider moving in that direction, and offer some advice about how to get started. So let's get to it. I think that I'm going to be talking about being a physician leader today, and I'm going to start by sharing my story about total immersion.

What do I mean by that? You know, this is something we do when we're trying to learn something new. So all of us have gone through medical school and residency for the most part. And of course that was pretty traditional type of education. And I found that once I got into practice, everything was going well. I was building my practice. I was working at the hospital to see my patients, nursing homes and in the office. And eventually I started to free up a little bit of my free time and became interested in learning other things that are important, like things like protecting your income, how to invest, maybe trying to find some ways to stay healthy, physically fit. What I've tended to do when I began to get interested in something like that was to just to totally go in a hundred percent and bury myself in information to help me learn about that. So that's what I did after about five years in practice. I realized that I did not have in my little three-man practice, we didn't have an IRA, we didn't have a 401k or anything like that. So my partners and I got together and we started talking about how we could set that up. And then I thought, well, I need to learn about how I'm going to invest because all these concepts were kind of new to me, you know, investing in the stock market, mutual funds, individual stocks, dividends, non-dividends, paying stocks, money market accounts, things like that.

And so I just went all in. I mean, I read everything I could possibly read. I listened to podcasts about the topic. I bought books. I subscribed to certain magazines. And so it was kind of a total immersion into the concept of investing and planning for the future financially. And I even ended up starting investment club with some friends I got so interested in. And in fact, still over 30 years later, I'm still involved in that investment club. Well, as I started dabbling in being a physician advisor and then a medical director, similarly, I didn't really know what I was doing. I mean, basically I had learned a little bit earlier in my life by being the chief in my residency and participating in a bunch of committees at the hospital and becoming the chair of a committee. And then I learned about how meetings worked and how minutes worked and all that kind of thing. But it was a pretty superficial exposure. So I thought, well, I've got to get involved in learning more about physician leadership and management. So that's when I started joining these organizations.

And reading about it, starting to subscribe to different podcasts, newsletters, magazines that told me a little bit about it. That's what I want to talk to you about today. Before getting into that, I would say that I really do promote the idea of getting into hospital management. If you're already in the hospital as a hospitalist or an ER doc or anesthesiologist or a surgeon or any of the other specialties that spend at least 20, 30% of their time or more in the hospital, I think it's a great place to work because you're providing very intense medical care. And in my opinion, we need more physician leaders in these settings. Most hospitals are run by people with an MBA or an MHA. They may have never done anything clinical.

There's some exceptions to that, like nurses who end up being in leadership positions. And they follow a path very similar to many physicians. In other words, they start out clinical and then they become a manager or they become a director. And actually there's a significant number of hospitals that are run by nurses, probably many more run by executive nurses than are run by executive physicians. And so again, I would encourage you to look at this path. The thing I like about it besides that it's intellectually stimulating and really it's something that any physician can do if they're interested is that it's a way to really help more patients. When I was seeing patients, I was dealing mostly with the healthy, worried well people came in with minor problems, really, that probably didn't really need a visit. Yes, you've got a lot of the screenings we're doing and health maintenance, but most things that come in are acute and they're relatively trivial, and then once in a while you see a really sick patient, get them admitted, and nowadays, if you're a family doctor, of course, you probably won't even be going to the hospital. The thing is, when I started getting into management, I found I was helping patients in new ways.

And at the same time, my lifestyle was better. The more I did in the hospital as a medical director and then ultimately as CMO, the less time I spent in the office, the less time I spent on call, and the more work-life balance I had. And it was something also where when you're in residency and early practice, you're challenged quite a bit because you're still learning and taking on new responsibilities, but then it becomes a little bit routine. And so when I started doing more and more in leadership, I really enjoyed learning more about how to manage, you know, learning about HR, learning about leadership and strategic planning and communication styles beyond those as a physician. And so there's a lot to it. And it is quite interesting. Let me talk a little bit about that. Is this right for you? Yeah, I don't think becoming a manager, director, or CMO in a hospital is necessary right for everybody. Because you have to be willing to take on some new skills, learn some new ways of doing things. I think there's some areas in particular that you really should try to strengthen and learn as you decide to do this. But let's think about how we should look at this and let's reflect in review some of the things that we should consider before making this move. So first of all, let's reflect about our motives.

You know, I have to admit that when I started getting into the physician advisory role, that was mainly to just make a little extra money. It was almost like moonlighting, but it was really non-clinical. But even as I became medical director, part of it was that I was really getting a little bit burnt out and I was trying to exchange hours of care as a medical director for hours of work as a primary care physician. So ultimately what that meant was I was getting paid on almost an equal basis for the medical director duties, but it didn't involve any call. And so over time I was cutting my call responsibilities back. And at some point later on, I actually hired my own hospitalist to start taking my in-house call. So if the motive is just because you're burnt out and fed up with medicine, that's probably not a good motive and it won't, you know, you'll end up a year or two later in the same situation, five years later, still burnt out and not happy. But if at least you have an interest in management and interest in learning new things, you have an interest in a specific area of management that might be fun, like when it's quality improvement or, um, CDI, clinical documentation integrity or informatics or, you know, one of the things we really normally get involved with as a medical director, then by all means, think about proceeding.

Reach out to your colleagues. If you've been out for a few years, you're bound to have some colleagues that are doing at least part-time work, and you may have even gone through residency and fellowship with someone who immediately went into a non-clinical role, although possibly related to their specialty.

Reach out and just talk to people, get their feedback and find out what it's like to make this transition, and also what it's like to be in a full-time management or leadership job. Read everything you can about it. Of course, when I say read, that includes online, that includes books. A lot of books written about this, a lot of articles written. When I say read, I also mean maybe listen to some podcasts like this one or others.

Go to websites and try and get a take on that. Then there are some formal places where you can go and you can register, meaning you should register or enroll with some of these professional societies. Of course, the one that I think is the best and probably most appropriate for those thinking about doing leadership roles and advanced management positions is the American Association for Physician Leadership. Now I've been a member of the APL for over 30 years, taking many of their courses. I've really been involved heavily in fact, that was the chair of the CCMM, which is a community that oversees the CPE designation and the requirements and the work that's done to apply for that recognition. So I've been heavily involved with it. I am not promoting it. I'm not paid, you know, but I got myself involved because I believe in what I did. It is always looking for new ways to expand and grow and provide more services to its physician members to become great leaders.

Now, I do believe that physicians are natural leaders and I don't say that they're born leaders because I think a lot of the leadership skills that they develop come as a result of their medical training. There's a lot of characteristics that we have that we're either born with, nurtured while we're young, and then are nurtured further as we go through our training. I'm going to talk a little bit about that in a minute.

These are the kind of, I guess, attributes that I see that physicians have. Obviously, the intellect is there, very focused. Most physicians I know are quite accountable. They've got the ability to handle complexity, so they can think through problems well. Their communication skills are usually pretty darn good and are usually improved while they're going through training. Now, a lot of that is with communicating with small teams and with patients and with patients' families and so forth. So sometimes you've got to learn a different type of communication as you get into leadership, but very good perseverance and patience and keeping on problems, not easily distracted. Decisive is another good attribute that physicians generally have that's encouraged and grown during their training. They don't tend to be wishy-washy or indecisive. So that's good. And a lot of people are prone to that indecisive nature because they're not confident. Commitment, altruism, and a people orientation, now, doesn't mean that we're not sometimes introverts. In fact, I think probably the majority of physicians or at least a little more than 50% are somewhat introverted. So it's not like they feel comfortable in a large group giving a presentation necessarily, although most of us practice that during our training. But we went into medicine because it's a combination of science and also the health professions helping others, that kind of thing.

So it makes for fairly natural leader. A thing is though, physicians do have to evolve. They have to add new skills and new attitudes to really be an effective leader at the level of, an executive in a hospital, which is what I'm really promoting here today. So we need to, if we tend to be a little reactive, because we're in the mix of things, if something happens, we respond immediately, that's fine. But when you're in a business setting, when you're in an organizational setting, a big organization, whether it's a hospital, large pharmaceutical company, health insurance company, anything like that, you really need to be more proactive. So you need to kind of migrate from reactive to proactive when looking at things. When you're managing large groups of people and people in big organizations, you need to be proactive. So that's something you have to develop. You need to stop.

Or I would say add to being a performer or a doer to being a planner. You know, we don't necessarily go into our office seeing patients planning what we're going to do for each patient before they show up. A lot of times we wait till they show up and then they, we assess them and then we make a plan, but to run an organization and have two, three, four, five, 10 people reporting to you, running a budget of 1 million, 5 million, 20 million, 50 million then you need to plan and you need to be proactive. You need to kind of move from tactical to strategic thinking. So this is, again, you know, we're talking about annual goals, maybe a two or three year strategic plan. These are fairly common to do when you get to the VP level or higher in a big organization.

And we need to go from being deciders to delegators. We have to feel comfortable. If you're like, I'll tell you, when I was, I don't know, I'd say, I wouldn't say at my peak, but there were times when I had six or seven directors reporting to me. And my main goal was to help them develop their goals every year and maintain some kind of tool that we could track their performance.

And then encourage them and push them to meet their goals and exceed their goals. But I really wasn't there to tell them how to do their job. I was really there more to keep them honest and to make sure they were pitching in and to also coordinate with other senior leaders to make sure that all of our directors and managers were working together collaboratively.

And working for the benefit of the whole organization, not for just their department. So when you delegate, that means you can't really look over the shoulder and everything they are doing. But you have to feel comfortable with tracking their performance and their progress and meeting their ongoing goals and performing according to your expectations. We have to migrate from being independent, working independently to being more participative. So working on a team, not a team that we're necessarily always leading, we might actually be just the co-members of a team. For example, for the first few years that I was working as chief medical officer, I always thought my team was the directors and myself, the directors that reported to me and myself, area they had the utilization management, the quality, the medical staff office. And then at times I also had always had the pharmacy and then sometimes radiology and lab. And it was more about, like I said, quality and performance. And we were still responsible for budgets, of course. I came to find out later, or I came to realize later, that my real team wasn't all those people reporting to me.

Like I was the coach and they were my team. My actual team were my co-VPs, the people on the senior management team. There were 10 of us, if you include the CEO, usually the CFO, the COO, the CMO, CMIO we had for a while. We had the VPs for HR, VP for lab, VP for maintenance and facility and so on and so forth.

And that was really our team, but we spent a lot of time bringing that team together as a cohesive unit. And where at that point, the way we looked at it was, we are there to make sure that our departments, that level of team are actually working together to achieve the organizational goals, not to just make sure that their particular department looked good or had good numbers. So that was an interesting evolution that I observed. And we're usually practice focused. And in a hospital, if you have several hundred or a thousand physicians, depending on the size of the organization, of course, we're all focused on our own practices, our own groups. And once you move into the executive level of hospital management, then you really have to have this organizational focus. And basically you're trying to get everybody on the bus, you might say, or everybody rowing in the same direction on the boat. And it's a little different than just running a small business like a practice or even a large business is a multi-specialty practice or single specialty practice. Or even if you run your own surgery center, that's even there, you start to get a little different feel than running just to practice. And then you need to really go from, you know, patient accountability, which is important in terms of you're accountable for the healthcare of the patient, which even in a hospital executive position you still are, but it's organizational accountability and it's different. You're no longer a lone wolf. You're working as a unit with others at your level.

And you have to learn to be accountable to one another and to the CEO. So let's focus on three of these aspects in a little more detail. So that accountability part is pretty darn important. And basically one way to define that is that you, you do what you said you would do when you said you would do it. And sometimes we'll add and the way you said you would do it. Now, in some things that you're saying you're going to do, you're gonna get done, you don't really care how it gets done. You know, if you're supervising some director, you say, look, you told me you're gonna do X, you're gonna meet this budget, and by six months from now, you're going to have this project halfway completed, fine. Just make sure you do what you said you would do when you said you would do it.

On occasion, you want to add the way you said you would do it. So sometimes the way you achieve something is important. Obviously, it has to be quite legitimate and honest and straightforward and not underhanded in any way. But as a leader, sometimes you don't want to worry so much about the way things are done. If they have a goal and the outcome is important, and as long as we're being authentic and we're being honest, then, you know, there are multiple ways to achieve the same goal. But again, if you want to quote this, do what you said you would do, when you said you would do it, the way you said you would do it, if you want to be accountable. And this could be to your team or to your boss. And when you don't achieve that, then you need to make amends.

So, the other thing that's really important is if you committed to something, if you promised to do something or just even agreed to some goal, you need to learn to apologize appropriately when it's not achieved. And that's what accountability is. And that means that, and this came up a lot in our senior management teams, we would meet and say, "Hey, you know, two weeks ago, this was what you said you were going to do. And you said it was going to be done by this meeting. So what have you got to show us?" And if one of us didn't have it, it meant that we had to say, "well, you know what I did, I committed to doing that two weeks ago. And I admit that I have not completed that. I don't have a reason or a good excuse was bad planning, timing and so forth on my part." So that's the first step is just admitting your mistake or your failure to comply with your own commitment, explain how you will rectify it. "I will get that done. In fact, I'll have that report that you needed by the end of the day tomorrow", commit to a deadline, which I did there.

That's basically it. Now, when you're being accountable and when you're stating that you did not meet the goal that you said you would meet, didn't complete what you said you would do, we never phrase it like this. Like, "I'm sorry" if, like, let's say that you were going to communicate with somebody and you ended up doing, you know, saying something that was not accurate.

You don't say, "well, I'm sorry if what I said bothered you. I didn't mean to bother you or to insult you." That's not really an apology because you're putting the if sentence in there, we're just putting it on them. Like if they took it the wrong way, you just say," I'm sorry, I offended you and I won't do that again," or in this case, to be accountable.

"Yes, I made a commitment. I did not meet that commitment. I'm sorry about that. And I make a recommit myself to completing this project by the end of the week. I will not fall behind in this project again." So you have to really commit to and not repeating your mistake. So accountability is a big thing. And a lot of physicians, I mean, we're accountable to our patients doing the right things and not doing something we're gonna get sued about or get reported about. That's one level of accountability. But when you're in a team for a large organization, you all have to make your commitments, stick to them and be ready to admit your mistake if you don't and move on. The other thing is it has to do with optimism. I think it's easy to become pessimistic and angry in healthcare.

You can, you know, you get, you feel like you're overwhelmed sometimes you're burnt out. And when you get that way, then you start to lash out, start to act negatively. You start to become resigned and that's not good for a leader. A leader cannot be depressed and resigned and feel like they have no control and they have to maintain a certain level of optimism that they and their team and the organization itself can solve important problems, can move forward successfully, and should not get that resigned feeling like nothing can change and we're not making any progress. Leaders with that attitude really don't last very long at all. So you have to avoid the negativity, defeatism, apathy, resignation, all those things I've mentioned.

You should embrace positivity, be kind of faithful, have faith, be inspired, be easy to encourage and encourage others. You know, always have hope and expectations that things will continue to get better because we're all working together to make things better and more successful and more responsive to our patients and to the community. So optimism is really important. If you can't...

If you can't be accountable and you cannot be optimistic, you really can't be a good leader. Then the other thing is humility in spite of all this. You're learning a lot, you're taking ever increasingly important levels of responsibility, working your way up to the C-suite, maybe even eventually become the COO or the CEO. But you have to have humility because again, you don't do anything by yourself. You should avoid being self-righteous if you'd fallen in that trap in the hospital and the operating room and the delivery room. If you become condescending, a part that goes back to being burned out or overwhelmed, but you have to stop that. You have to maintain some humility.

Continue to always be curious, meaning welcoming other people's opinion. When you're in a leadership role, it's not that you're making all the decisions without input from your peers and from the people that are reporting to you. You should focus on listening more than talking. You know, just because you're the chief medical officer doesn't mean when you're with your directors or with your teams, it's so-called that report up to you, they have the frontline observations. They have the frontline knowledge of what's actually going on day to day. You have to remain curious, you have to listen first. And then if there's a sort of a solution that's self-evident and a decision has to be made about, are we gonna invest money here? Are we gonna share personnel?

Are we going to try and find other ways to meet a goal? Then you might have to make that decision, but you need all the information first and that means being humble. I guess what I want you to just realize is that leading is a skill that builds on what you learned during your medical training, but it involves listening and inviting others to embrace your vision. And you know, you think about when you're a leader, you're always on stage and your patience, dedication, and integrity become a role model that are key to recruiting others to join your organizational journey as a leader. You're trying, like I said earlier, to get everybody on the bus that's going to debut. I mean, it's a metaphor, but it's one that one of my CEOs used all the time. It's like, we're all going to get on this bus and we're going together.

We're all going to hop in the boat and row in the same way, in the same direction. There's no sense us all being in the boat. We're all rowing in a different direction because then we're not going to move. And so really one of the core responsibilities for a leader is to inspire your team and to get them to want to join, not be forced to join.

Bottom line is if you are successful and you get 90, 95% of people to row in the same direction and hop on the bus that you're taking to debut, then if there's five or 10% that can't do it, won't do it for whatever reason, then they should be left behind. That means they should go find a job where they're going to be happier and more productive. So if those are the kinds of things when you're listening what I just talked about sound like fun. Well, then by all means, that's an indication that you should consider strongly to start your leadership journey. You've probably already been on it. If you're a physician and you're probably asked to do things and take on responsibilities where you're not just pitching in as a member of the team, but you're leading part of the team or leading the entire team.

Maybe you're working on temporary committees to solve a problem. Maybe you're chairing a committee that's really important. Or maybe you're on the board of a hospital or a public health organization, hospice, something like that. If you like that and what I've talked about today sounds like a fun, like I said, then go ahead and take off and continue your leadership journey.

I'll be coming back to talk about more issues related to management leadership in coming podcasts in addition to interviews with more that are also doing non-clinical jobs outside of leadership.

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How to Become a Medical Editor – A PNC Classic from 2020

John Jurica — Tue, 26 Nov 2024 21:23:13 +0000

Interview with Dr. Jennifer Spector – 380

In this week's Classic Podcast Episode from 2020, Dr. Jennifer Spector describes how to become a medical editor. Unlike other medical editors who spent years as a paid medical writer, Jennifer parlayed her involvement in a professional society and unpaid writing to land her new editor position.

Jennifer is a Board-Certified Podiatric Physician and Surgeon with 14 years of clinical experience. She spent over 5 years in national leadership positions at the American Association for Women Podiatrists (AAWP). She’s had a long-term interest in education, writing, and consulting. She is passionate about educating others. In June 2019, she became the Associate Editor for Podiatry Today.

She received her DPM degree from the Temple University School of Podiatric Medicine. Then she completed a three-year residency in podiatric medicine at Christian Care Health System.

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How to Become a Medical Editor

Medical writing and editing are great careers. They come in various arrangements: freelancing or employment; working remotely or in an office; technical, journalistic, or educational. And there are positions open to physicians of all backgrounds.

After completing her residency, Jennifer spent several years building her practice. She later volunteered at the American Association for Women Podiatrists. She chaired several committees. Then she held several leadership positions, becoming President of the organization in 2018.

There are so many things that we might have dipped our toes into in clinical practice without realizing how they can apply outside of actual practice. – Dr. Jennifer Spector

While at the AAWP she was responsible for writing and editing the newsletter and other documents. That experience enabled her to land her position as Associate Editor for Podiatry Today.

After working in that position for about 20 months, Jennifer was promoted to Senior Editor followed by Managing Editor at Podiatry Today. In July of 2022, she became one of the Assistant Editorial Directors at HMP Global, the parent company of Podiatry Today and a market leader in international healthcare education and clinician engagement.

Finding Editing Jobs

Today’s conversation with Jennifer clarified her process to become a medical editor for a news journal like Podiatry Today. Jennifer reminds us to develop a portfolio of writing and editing samples to share with prospective employers. She was able to do this while volunteering with the AAWP.

If you’re looking for freelance writing opportunities, you should look at the portfolio of journals published by the parent company of Podiatry Today, HMP Global. There are 12 journals and over 100 Online Digital and Learning Networks under its umbrella.

Summary

In today's interview, we learned what it takes to become a medical editor. This is often a natural step for established writers to pursue.

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 380

How to Become a Medical Editor - A PNC Classic from 2020

- Interview with Dr. Jennifer Spector
John: Dr. Jennifer Spector. Welcome to the PNC podcast.

Jennifer: Hi. Thank you so much for having me today.

John: I'm glad that you accepted my invitation to be a guest here because I've had this interest in learning about medical writing and also about being an editor for a publication that would hire medical writers or engage them in some way or another. So, when I saw that's what you were doing I thought this would be fantastic to add to that story that we've been following for several months.

Jennifer: Well, great. Happy to help.

John: Let's see. I always give a little bit of background. I've done an intro and I've put in there your background training and so forth. But, I'd just like to hear from you, directly, how you got into medicine, what you do, and how did you transition into what you're doing now at some point?

Jennifer: Sure. Well, I was always interested in medicine from a very, very young age. No matter what career at any given stage I said I wanted to go into, it was always something health `care related. When I was in high school I ended up shadowing a general surgeon back home in Pittsburgh for a while in the days pre-HIPAA. I had a lot more free reign in that OR than a high school student would have today. But I really, really loved what these people were doing and I really felt at home in that environment. That led me to a pre-med track in undergrad. While I was an undergrad I ended up working for a group of podiatrists. Just as a summer job, medical assistant type of duties.

I loved that they formed a real connection with their patients. I loved that there was a lot of good that they did with patients with diabetes. I love that they never saw the same thing every day. I really liked the fact that it seemed that they had a pathway towards some work-life balance. They had families, they had outside interests, and it really was a great example for what my life could look like in the future.

That's how I got into podiatry. After my training, my four years in podiatry school post-undergrad, I did three years of residency in Delaware and began practice in the suburbs of Philadelphia. I was in private practice as an associate for 12 years, partially in Pennsylvania and then later in New Jersey. Really enjoyed my work. I did a lot of work with wound care and limb salvage. I became board certified in foot surgery. I did a lot of work in my latter practice in sports medicine, as the practice owner was a runner and climber herself.

I really enjoyed that work. But, as time went on, and I became a mother and medicine changed significantly, I realized that my goals and my long-term track that I wanted to be on was changing. I started to see what I might be able to do about that, and what was at first a very long-range goal turned into maybe a five-year plan, turned into a one-year plan, turned into, [crosstalk 00:03:26] "I'm going to do this now plan." The lucky thing was is in the last five years of my clinical practice I had a lot of great opportunities to flex some non-clinical muscles. That's what led me on my current path.

John: Okay. We're going to stop there because I always have to rewind and clarify some things-

Jennifer: Of course.

John: Yeah. I've been in practice a long time. I actually was out of practice for four years. But, and I would say that I'm just observing that the podiatrist's role in my world changed over the years. 30 plus years ago when I started, I think there were a lot of podiatrists that weren't necessarily residency trained or maybe they had a year or two. Maybe you can talk a little bit just for those that don't quite have that much exposure to podiatry. What is the current state of requirements for training, number one. Then also, I was just curious. Do most podiatrists work in the office doing minor surgery? Do they work in a surgery center? Do they work in a hospital? All of the above? That would be very interesting as well.

Jennifer: Absolutely. As a requirement for admission into podiatry school you've got your standard pre-med prerequisites, all of those basic sciences, along with the MCATs for the vast majority of us. We do take that. Then it's four years of post-undergrad training. The first two years are pretty much on the same track as allopathic and osteopathic. The difference becomes in that we just specialize a little bit earlier in below the inguinal ligament, basically. Once we finish our four years of podiatry school, where there are rotations in non-podiatric fields, usually [inaudible 00:05:13] vascular surgery, trauma. All of those things. Then we move on to our residency. Which at this point is standardized to be at least three years of medical and surgical training, various sites throughout the country where that leads you then to board qualification. Once you're in private practice and working towards board certification like most young practitioners are, you could be practicing in a multitude of environments.

I'd say the probably the most common is someone joining a practice as an associate, and then having surgical privileges with a hospital system. I'd say the vast majority of our surgeries do take place in an outpatient ambulatory surgery center. However, we do have capability of performing some smaller procedures in the office. Also, some more complex procedures in the hospital environment. There are some podiatrists who are employed by a hospital or employed by a wound care center, perhaps. They do use that to be their focus. But I think the majority are still in outpatient private practices with inpatient capabilities.

John: Okay. I knew we had the same experience of as many of the other medical fields, I would assume, in terms of taking call and rounding on patients, post-op, and all those kinds of things. And of course we were always getting consults on our diabetics in the hospital, which you probably hated to see. I mean, it's like, "Okay. What am I going to do here when this patient's here for three days because their sugar's a little high?" But it was a good way, at least, to get them lined up with a podiatrist, I guess,

Jennifer: For sure. It's a great way to maintain that continuity of care.

John: Okay. You were doing that and then you had the long-range plan, or long-term plan, which became very short-term, I guess. It's makes me think that things happen a little quicker and you did make a transition sooner than you had initially thought. What were you looking for and what, I mean, what was the original plan in terms of not the timeframe, but what you were going to do? Or was that part of the issue? Like, "I got to figure out what I'm going to do."

Jennifer: I think in the beginning it was a matter of me figuring out what can I do outside of medicine? What am I qualified to do? I had been very fortunate to become involved with the American Association for Women Podiatrists, probably about six or seven years ago. I joined their executive board. I've worked my way through several positions on that board, most recently having finished my tenure as president. I really had the opportunity to do a lot of work with medical education, with medical writing, with editing, because we are a very grassroots DPM-led and run organization. We don't have anybody writing our newsletter for us, or editing our newsletter for us, or doing our social media for us. We do it all ourselves.

I really had a great opportunity to get some experience there. I realized that I had a real passion for medical education, for bridging that gap between the didactics and the people. I felt, over time, that that's where my strengths lie. Therefore, that led me to look for non-clinical positions in medical writing, medical editing, medical education, medical communications, and I was able to narrow it from there.

John: All right. Very good. You really had some on the job training in a sense. I mean, that position, I assume, was a volunteer position for the association?

Jennifer: Yes, absolutely.

John: And you guys were putting together these communications, whether it's newsletters or publications through the association. I guess the president had the responsibility and the ability to be involved with that very heavily, I guess.

Jennifer: It was more in the beginning actually, as our secretary does a lot of that portion of the job. But, I was also fortunate to be conference chair at one point, where we put on our own continuing education conference about every 18 months or so. That really was a great dive into the deep end as far as getting experience goes. But it definitely is what led me to some of the more current experience in that area.

John: Now, once you had already had the writing and editing experience then, and you started looking for something, did you look specifically for associate editor or editor jobs? Or were you thinking about becoming a writer or a freelance writer or something? How did that go through the process in your thinking?

Jennifer: You know, I think I sent my resume to half a million places. I would search for medical writer, medical editor, and medical education on LinkedIn and Glassdoor and all of those usual sites. Really, I just wanted to see where things would land. I was hoping to get some experience with the interview process and with the application process. I pretty much I cast a very wide net in the beginning, but it served me well in the end. When I actually applied for my current position, I did not know what publication it was with. I only knew the parent company, which I had recognized the name of the parent company as being the one that had a journal in my profession. But I also knew they had multiple other journals that I felt that my experience would lend itself to. I was excited about the opportunity regardless, but when I found out that it was actually for a journal in my specialty, I was ecstatic.

John: That really was pretty fortuitous then. You didn't know at the time that you tried to send your resume in. But let me back up again. As you were going through this process, you were learning a lot, right? Because as you were doing the applications, you were sending your resumes out, you were looking at all the job descriptions. Right?

Jennifer: Mm-hmm (affirmative).

John: To me, I mean, that's a learning process right there. Okay. What are they putting in that job description? Wow. There's things in here that are very similar from place to place looking for a writer or looking for an editor. Those kinds of things started to gel for you and it really made sense that you were looking where you would be happy?

Jennifer: Yes, it really did. I really enjoyed the fact that they're working with clinical information. Sometimes that clinical information was going to be conveyed to consumers or patients, and sometimes it was going to be conveyed to fellow health care workers. I have prided myself over the years on being able to be a connection or a bridge between that gap. Whether it be as a physician bridging the educational gap to patients or families, or to fellow practitioners when we're putting our heads together on a case. I felt that would translate really well into that education and writing environment.

John: The parent company for the journal or the magazine that you work for now, is pretty big, so they probably have a pretty standardized approach to interviewing and hiring. Can you tell us a little bit about that?

Jennifer: Yes, absolutely. I did initially have an interview over Zoom, an intake interview, with somebody from the HR department. It was just basic review of my application, review of my background, assessing my reason for wanting to transition, because that was obvious from my resume. Just talking a little bit about the requirements of the position and if I felt it would be a good fit. It was my first Zoom interview ever, so I was terrified of technical difficulties, but luckily that didn't happen. Then after that I was asked back for an in-person interview with multiple staff members at the publication.

John: Was that anywhere near where you live or was that at a distance or-

Jennifer: I was very lucky that it's relatively close to where I live. It was actually closer than my last practice. I was-

John: Wow.

Jennifer: In my last practice I was commuting about an hour each way. By choice, because it was a great place. But this is probably about 35 minutes from my home and I don't have to cross state lines to do it. That was a bonus for me. It was a very comfortable process. They did a great job of making it clear that they wanted to get to know the applicant and what their strengths they could bring to the table.

John: That's awesome. I have more questions. I guess I should've asked you this before we started today, but is there any problem with us discussing the name of the company?

Jennifer: No, I don't think so.

John: Okay. It's Podiatry Today, and it's part of this large group, this large parent organization. It's very similar, probably, to other, these journals, these online and paper journals. Tell us about that process in terms of once you started and what that's like. I'm interested in whether it's something you do from home, or you have to travel there every day. All those kinds of things.

Jennifer: Right. Well, my answer is different both pre and post-COVID-19. Pre-COVID-19 I was in the office. In the beginning five days a week. A very regular schedule, which was a breath of fresh air for me. Having not had pretty much a regular schedule for my entire adult career. The office was a very interconnected and very team approach environment, which was fantastic. I had immediate access to so many people with such rich experience that I was made to feel welcome very quickly. I needed a lot of help in the beginning because it's a whole different world and a whole different language I had to learn between the editing process, the ... I know a lot of physicians struggle with EMR in the beginning. I felt like I was learning a brand new EMR.

John: Really? Okay.

Jennifer: As far as working with our publishing process. I did, over time, I was granted the ability to work from home one day per week, which was standard at our company. I loved it. It was a phenomenal flexibility that really helped me as a person and as a mom. Then COVID-19 came and our company made the decision to have all the employees work from home for a time. That was a big transition for everybody. But I think our team was phenomenal in making sure that communication lines were open and ready to go. We all became intimately familiar with our Zoom capabilities. Most of us have continued to work primarily from home at this point, although our offices are open. I believe after Labor Day we're going to reassess what our plan is in that respect.

John: Well, heck. You know, if you have to commute 30 or more minutes, then just think of that time saved and you can actually spend another hour working or not. I mean, that's just good now. Of course, I'd miss all my podcasts that I listen to if I wasn't in the car driving to and from work. Okay. What are the core responsibilities? I mean, we assume we know what an editor does. But I guess, what does an editor do? Maybe there's things that you're doing that maybe you hadn't thought an editor typically would do. Like to hear more about what you're actually doing in your job.

Jennifer: Absolutely. I love everything I've been doing. I've been able to learn so many new skills and I'm continuing to learn and improve on them every day. The basis of what I do in my position is I'm responsible for the first pass edit of any piece that comes across our desk. Whether it be intended for the print journal or as an online exclusive, I'm the first person to go through and make those edits, both for style of our magazine, for layout purposes, and also just general edits to improve a piece. It then gets passed onto my executive editor who takes the second pass at it. Then we go through a layout process. I had to learn multiple layout capabilities and software programs, and many different steps of the editorial process through a Word document to layout, to proofs, to the actual publication process.

I'm also responsible for the maintenance of our online website, as far as maintaining the content. Anything that's in our print journal will end up on the online website, along with online exclusives we have every month. We also have DPM blogs that run several times a week that we're responsible for putting through the editorial process and publishing. We've started a podcast ourselves too in the past several months. We've been really expanding our multimedia reach, so I've been learning how to edit multimedia, how to publish a multimedia. We also have a strong social media presence. We have a Facebook page, a Twitter page, and a LinkedIn group at this point, which part of my job is to make sure that we are posting twice a day, for the most part, on those websites. That's all our-

John: [crosstalk 00:19:16] you're responsible to make sure you have two posts on each of those social media platforms?

Jennifer: For the most part. I think one of them we do only once a day [inaudible 00:19:27] multiple times a day across multiple sites and always looking to improve our reach as well. We might be expanding our social media outlook for the next several months too.

John: All right. Well, let me go back to the beginning of the whole process. Who decides what is going to be published? It sounded like you were already in some a queue with these people, you're working with them, and making sure things are appropriate. You're doing the first pass. But who decided whether we're going to talk about topic X, Y, or Z?

Jennifer: It's a very collaborative effort between our editorial board, our contributing authors, various key opinion leaders in our field, and our editorial staff. We determine a loose editorial calendar very early in the process so that we have ideas of generally what each issue is going to look like for the year to come. We are working on 2021 as we speak. Then from there we see what else may fit along the way. We always want to make sure that we're representing a wide variety of topics across podiatry, including surgery, including limb salvage, including biomechanics, practice management, all different types of topics. Our executive editor is leading the charge on that, but it's definitely a collaborative effort among many people.

John: Okay. I'm assuming like when COVID came up then there had to be something squeezed in there that wasn't in the original plan from six months before. Makes good sense, obviously. Okay. That's really interesting. How would someone prepare themselves for a role like you're in now? How would it be different, if at all, than just, say, being a very good writer or having worked with other editors?

Jennifer: Yeah. I think learning a little bit more about the conventions of the American Medical Association style of editing, knowing a little bit more about that is extremely helpful. I think, also, getting to know what other publications are doing, especially in your field or in your area of interest. Having a pulse on what they're good at and what might need to improve for the future. I was very familiar with the publication that I currently work for. It was something that I read prior too, obviously. That was also a big help because I already had a first-hand knowledge of the types of articles that ran in the publication, the authors that generally tended to pop up more often. I think that really helped me a lot because I was able, I already had a grasp of the vision of what the end product should be.

John: Okay. Yeah. That definitely helps a lot. You're in the specialty to begin with and you've already been consuming that, so that's very helpful. But a lot of those things I would assume would apply to many other medical journals. There's so many things that overlap, I would guess.

Jennifer: Absolutely. I think so too.

John: If there's some writers out there, how much of your writing is done by in-house writers versus, let's say, people that just submit articles that might be working podiatrists, or what have you?

Jennifer: The majority of what goes into our journal is preplanned. Not in house, per se. They're all docs that are out there practicing, researching, lecturing, really involved in the field and in their areas of expertise. But we do have writers that send us submissions for consideration. When they are applicable, and when they're right, a good fit for us, we do accept those. They could end up being online exclusive pieces. They could end up being a guest blog depending on the format and the topic. But yeah, we do work with both channels of submission.

John: If somebody was interested, they could go to podiatrytoday.com, which is the online website, which also has the blog in there and everything. But they could find someone to contact there if they wanted to submit or get some information about how to submit an article or something.

Jennifer: Absolutely. There is a brief explanation on our website along with our contact information as the editorial staff. Many people have contacted us through that route with no problem.

John: Then, if there are other clinicians listening that would like to just get a better idea of some of the other journals that are being published by the parent, the parent's name is what?

Jennifer: It's HMP Global. There are multiple publications and medical conferences throughout multiple fields of health care.

John: If they looked them up they would see the different publications and maybe one would appeal more than another if they're writing articles of a certain nature or certain clinical topics and so forth.

Jennifer: Yeah-

John: Okay. Well, that's good to know, for those out there that might want to pursue that. Because I get questions all the time from writers. Like, "How do I get started?" And, "Where do I find publications to write for?" And, "Do I always get paid?" Which, at some point you better get paid. But there are things you can submit and not get paid just to establish some kind of authority. But once we're talking about writing for a medical journal or publication like this, hopefully there's going to be some standardized payment that would result. Very useful information. That's great.

All right. Well, let's see. What other advice would you have for physicians who are thinking about they maybe have done some writing, but they're really thinking, "This editor position sounds pretty interesting." Any other advice you would give them that would help to get them moving along a little bit?

Jennifer: I think potentially working [inaudible 00:25:31] physician [inaudible 00:25:32] if it's a good fit, could be a fantastic way to go when you're looking into this type of thing. I did work with one and it was immensely helpful for me. I knew I had skills that would translate into a non-clinical environment, but I didn't exactly have a clear vision of what that might look like or where that might best fit. Someone like that may have the background and tools to help you move forward in that respect.

I also think that just writing anywhere you can, and editing anywhere you can, is a great tool to have a portfolio. When I was asked for writing and editing samples, for the most part, what I was able to give was blog posts for my previous practice, the newsletter from the organization that I mentioned, both from a writing perspective and an editing perspective. The other [inaudible 00:26:32] I would also say is don't sell yourself short. As physicians, we develop such deep and diverse skillsets that I don't think we realize we're developing. There's distinct leadership capability. There is distinct organizational skills. And, depending on the individual practice and person, there could be regulatory, research, writing. There's so many things that we might have dipped our toes into in clinical practice without realizing how they can apply outside of actual practice.

John: I think that's great advice. That's very helpful. I was going to ask you earlier, but you got a little bit of the coaching. Did you do anything along the lines earlier in terms of anything formal in terms of the writing side of things? Any courses, or did you have anyone look at your writing? Anything like that?

Jennifer: I didn't, but I was certainly willing to. I did research those opportunities and I was very open to pursuing them. Had I not been successful at the stage that I was in, it certainly would have been another step I would have readily turned to. I was willing to obtain additional certification, additional courses, whatever it would take to make my background more appealing to those looking at the resumes. I think it's a great tool. I was just fortunate that things worked out at an earlier stage for me.

John: I think it's about 50/50 in people that I talked to. Though many physicians have, they've been writers their whole life in one form or another. They've always been writing something and a certain percentage just like it. They'll just write because they like to write and they'll contribute. They just learn and really don't need the formal training. But there are courses you can even take at a local community college that matter. They'll look at your writing and give you feedback if you're feeling a little rusty.

All right. Well, I think we're going to run out of time here any minute. I always say that. We could probably go on for another half hour. But I think it's only, I should respect your time. I think I've got a really good idea about pursuing a job as an editor, and at least in this particular type, as opposed to say technical writing or something like that. I really appreciate it. This has been very eye-opening and it really helps us all think more about where we would fit in, in terms of writing or editing and how to pursue a career like that.

Jennifer: Well, thank you. I am so happy that I made the leap when I did. I'm so happy with where I ended up. I really encourage anyone that's looking into a non-clinical career to not give up, to believe in themselves, and to continually search for what is out there. My husband used to tell me when I was going through this process, that I shouldn't get frustrated because the right job for me wasn't ready for me yet. Although [inaudible 00:29:36] in the end he was totally right, so I have to give that credit.

John: You know, t's just amazing because people have some of these limiting beliefs and some fears about making the transition and have almost no idea where to start. Then I find similar other people that were in your position. This perfect job just showed up. I think they're out there, but we're not looking so we don't know they even exist. They're just flying by us every day and we have no idea. But as soon as we start to turn that part of our brain on to look and be open to these opportunities, they just show up.

I mean, I can tell you about other people who made a decision to switch and the job showed up a week later. I mean, just really remarkable things that you can't count on that. It might take some work. It might take some time. But boy, there's so many opportunities for physicians. It's just amazing. you're a really good example of that. It's great. I'm sure we all love to hear that you're happy doing what you're doing now.

Jennifer: I am, I love what I'm doing. I love the company I work for. I hope that other people wishing to make this transition have that opportunity as well.

John: Yeah. It's so inspirational to hear someone that's done it and it didn't take 20 years to make the transition. Okay. Now, someone might want to get ahold of you. I know they could probably track you down at podiatrytoday.com. But you're also on LinkedIn, correct?

Jennifer: Absolutely.

John: If we look for Jennifer Spector, we're going to find you there? DPM and ask a few questions without being overly burdening to you. But we really appreciate that you've made yourself available for us today.

Jennifer: Of course. I'm happy to answer questions that anybody might come up with.

John: All right, then. With that, Jennifer, I will say goodbye. And thanks again.

Jennifer: Thank you. Have a nice day.

This transcript was exported on Sep 01, 2020 - view latest version here.

PNC Episode 160 Jurica Spector Combined Tracks -... (Completed 08/31/20)

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Health Insurance Medical Director Is Still A Popular Job

John Jurica — Tue, 19 Nov 2024 12:16:19 +0000

Interview with Dr. Neetu Sharma – 379

In this podcast episode, John sits down with Dr. Neetu Sharma, who recently transitioned from a demanding nephrology practice to a health insurance medical director while maintaining a virtual clinical presence.

In sharing her story, Dr. Sharma describes the challenges of managing patients at six hospitals, taking weekend “call” duty covering up to 120 inpatients, and the added stress of COVID-19 that led her to explore alternative career paths, ultimately finding fulfillment in utilization review.

John and Neetu discuss the realities of working as a medical director, debunking common misconceptions about insurance companies. And they explore how physicians can achieve improved work-life balance.

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Inside the Role: What a Health Insurance Medical Director Does

The transition to medical director involved a structured 9-to-5 remote schedule, reviewing cases for compliance with CMS guidelines, and ensuring appropriate resource utilization. Dr. Sharma debunks the myth that insurance companies focus solely on denials, explaining how the role involves complex case reviews, peer-to-peer discussions, and collaboration with clinical teams.

Before starting her primary duties, the insurer provided comprehensive training. Neetu quickly developed the skills to handle cases from regular inpatient admissions to complex long-term acute care situations.

Creating Your Unique Path: Blending Tradition and Innovation

One of the most interesting aspects of Dr. Sharma's transition is how she's created a hybrid career model. While working as a medical director, she maintains clinical skills through virtual practice and weekend calls, launched an online wellness program, and is expanding into nationwide virtual care.

This approach enables Neetu to leverage her expertise while maintaining a better work-life balance.

Summary

Dr. Sharma's journey, which included certification by the American Board of Quality Assurance and Utilization Review Physicians and training with the Institute of Functional Medicine, offers a blueprint for physicians seeking similar career changes.

For those interested in learning more about utilization review or career transitions, Dr. Sharma welcomes connections through LinkedIn, email (staff@zealvitality.com), or her website, where you can schedule a call to discuss your career path.

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Transcription PNC Podcast Episode 379

Health Insurance Medical Director Is Still A Popular Job

- Interview with Dr. Neetu Sharma

John: It's been a long time since I interviewed a physician who recently left traditional clinical medicine to start a career as a medical director for a health insurance company. But I recently connected with someone on LinkedIn who's doing just that. And she's also maintaining a clinical practice and mentoring physicians and doing some other things. Dr. Neetu Sharma, welcome to the podcast.

Dr. Neetu Sharma: Thank you, John, it's my pleasure to be here.

John: I'm really happy to hear your story. This is going to be interesting. I think it's good to have someone who's recently made a transition and because there's a lot of physicians listening who are thinking or have been thinking about it for a long time and haven't done it. They can get some good inspiration from you. So, yeah, just tell us a little bit about your background and your medical education and clinical practice and things that were going on before you made a shift.

Dr. Neetu Sharma: Yeah, thank you for having me here, John. I have been listening to your podcast and got a tremendous help with my career. So thank you for doing that. And I wanted to give back to your community. So that's why I'm here today. I did my residency in Detroit with internal medicine, then went to University of Cincinnati for my fellowship in nephrology.

And I have been Michigander, I've been in Michigan for a while. I returned here for my clinical practice after my training. And I was with a private practice for the past eight years, but I have been in clinical practice for about 15 years going. And I was, to be honest, getting to the point where I was getting burned out. As a nephrologist, you have to go from clinics to the hospitals, to dialysis clinics. So it's a lot. And I was on call every other weekend and when you're on call, you're seeing, pretty much I was covering six hospitals and seeing about 120 on average patients on that weekend call. And I wasn't getting any day off after that. And you come back on Monday tired.

And so, it took a while for me to look into different options. And last year I actually ran into somebody who was doing utilization review for insurance plan. And he kind of gave me an overview how happy he was, how he had a control on his life. Then I thought it's interesting to know, and I started digging more into it. And I happened to listen to a few of your other interviews about utilization review, got a tremendous help from that. And I became a member with the American Board of Quality Assurance and Utilization Review of Physicians, got certified with them last year. And then started my journey with interviews with the health insurance plans and ended up with a major health plan starting this year as a medical director.

John: Very good. Okay, I'm going to go back to the whole beginning of this. To some extent, how long was it that you were feeling kind of overwhelmed and kind of, I don't know, overworked before you decided, like in your mind, you said, "You know what? I'm definitely going to make a change." Obviously if you signed up to do the education, that was really concrete, but what was that timeframe like for you?

Dr. Neetu Sharma: John, COVID changed a lot of things and it was around 20 when the COVID hit. I got pay cut. I was working overtime. I was taking care of patients in the hospital. I was completely burnt out to the point that I started thinking there shouldn't be a better way of practicing medicine. Especially in nephrology, I can tell you that other nephrologists might relate to it that we deal with very complex patients who are having life-threatening disease.

And we lost a lot of patients during COVID and that was quite depressing. I felt like I wasn't making a difference in the lives of these patients and there was no job satisfaction. At that point, I started looking into other answers, functional medicine, and I became a fellow with the Institute of Functional Medicine, got some training in that. I decided that I want to transition and do a holistic approach to help my patients. And then at the same time, I started looking for utilization review jobs too.

John: The story that you're telling is not uncommon and there's a lot of physicians still where you were a year or two ago. Did you get a sense that the organization you were working for, like, had any sort of recognition that the physicians were getting burned out like yourself or were they putting in place any plans to try and address that? Or were they just saying you got to do what you got to do and that's just the way it is?

Dr. Neetu Sharma: The way things are, unfortunately it's all run around and seeing more patients and working hard, but not getting the reward for it or getting satisfaction of taking care of those patients. Because if you have five minutes to spend or 10 minutes to spend in the office with it, how much difference you can make in the lives of your patients? You are just giving out pills. And that did not set with my principles, with my goals of becoming a physician. And I wanted to do something more for my patients. And that's what led me here where I am today.

John: Just for background, about how big was the group that you were actually working in?

Dr. Neetu Sharma: We started with five physicians. When I joined, I was the third one. We grew the group to five. Then slowly, everybody left the group.

John: It sounds like that's kind of how it goes often, especially if you don't have a large group that can kind of absorb the ins and outs of employing physicians in a group or being partners. But okay, let's see. Let's get back to your new career now. Did you say someone had recommended this? You had talked to someone about it? Sounds like you zeroed in on that particular career pretty quickly. Was there other things you had considered?

Dr. Neetu Sharma: Yeah, I was looking into different things at that time. I was looking into pharmaceuticals. I was also looking with the FDA. I actually got offered from the FDA as well for the medical device position because they deal with a lot of the international investors who bring the medical devices to US and they have to make sure it's not a public hazard. So for public safety, they have engineers, they have physicians who are looking into those devices and other technology to make sure they are compliant. And that was the position I was offered. But then I ended up with this major health plan, which was local. So I thought it would be nice to see the team once in a while to have more collaboration and face-to-face interaction. And that would lead to the position.

John: Okay, you did, obviously you're in a big metropolitan area, fairly big. And so, the company that you chose had at least one office in that area. So that was one of the big draws for you?

Dr. Neetu Sharma: Yes.

John: Okay, but that leads me into this question about what's the job like? Because I have a feeling you probably don't spend nine to five at that office every day, do you? What's that like, the actual job? And is it remote and how remote and all that?

Dr. Neetu Sharma: Yeah, right now it is a remote job from nine to five, eight to five, I would say. My day starts at eight o'clock and I am in utilization review as a medical director. So my main job is reviewing all the cases and making sure they are in compliance with CMS published guidelines and with the medical policies in place and making sure the resources the institute utilize is appropriate for that particular member.

I deal with different appeals and also collaborate with the clinical team, pharmacy and other clinical providers. I do have peer to peer calls on a regular basis. And my day ends by five, if not like 5.30, depending on how busy we are. But it's interesting because you're always in, you're talking to your team over the team meet or you are in a queue where you are interacting with the other team members. And you are also encouraged to go to the office once a week. So if I choose to go there, I can. But mostly the team that I could work as remote, so you don't get to see many people. But we do have team meetings every month where we collaborate, we see each other and celebrate the organization. So that's really nice.

John: Now, what's the job like? Because this is what people always are interested in terms of not only exactly what are the duties, but in terms of, is it really rushed? Are you expected to go through so many cases on a given day? Does it feel like a little bit overwhelming or is it a pretty relaxed feeling where you get a chance to really get into the cases, determine what you need to make a decision and then have a conversation and peer to peer if necessary?

Dr. Neetu Sharma: Yeah, as a major corporation, they have set certain goals for the team members, including the medical directors. So we have certain goals to achieve, which also includes the number of cases you're doing every day. But in reality, many of these cases are complex cases.

They are high risk patients and it needs reaching out to the team, to the acute care hospitals, to other providers to get the feel of what the members have been going through. Always taught in a public view that insurance companies are there for denials, but that's not true because we really look into the utilization of resources and whether they are done appropriately. So we try to actually approve the cases if possible for the member and keeping members in mind, it is important to know what they're going through. Some of the complex cases take longer and it's not realistic to put those goals into that basket. Sometimes you meet those goals, sometimes not. But I think the leadership, they understand the complexity of this job.

And to be honest, I haven't, so far, like three months I have been with this health insurance plan. I haven't had any interaction where they're telling me that you haven't reached your goal today because they know that I am working hard to understand the utilization better, to help the members better. So our goal as an organization is mainly the member satisfaction.

John: Now, the medical side of what you're looking at and the records you're looking at and so forth, obviously is pretty straightforward for an experienced physician like you. But doing all the things you are doing with that information and then you've got reports to fill out and you're doing the communication, might be with nurses or other physicians or peers. How much training is involved and have you felt like that's gone pretty well in the first few months that you've been there?

Dr. Neetu Sharma: Yeah, so it's a dynamic role because I will be doing different kind of cases. Sometimes we have complex case reviews, sometimes we are dealing with LTACH patients. Sometimes we have regular inpatient admission reviews where we are seeing the utilization of resources or the length of stay.

Those cases, they may vary and we get trained for at least a couple of weeks to get used to review those kinds of cases effectively. So I would say two weeks to one month is needed for each kind of category of the review you're doing. And it's an ongoing process.

It's training on jobs. So once I was trained on one particular area, I've been doing that for a while to get more proficient in that area and then I will be moved to some other area where I'll be reviewing more complex cases.

John: Yeah, in most of the physicians I've talked to over the years, it hasn't been a lot, but it goes back about seven years now. They tell me that basically there's a set of criteria they probably changed over the years, but just getting used to how you have to demonstrate compliance with whatever, the Medicare if it's a Medicare and you have certain different formats for doing that. But in any way, they say you just have to learn the system basically.

And when you're a generalist and someone who's an internist and a nephrologist, you know so much medicine. I had a pediatric cardiologist that went in doing the exactly the same thing you're doing. And it took him a little longer to kind of get the feel for things because he hadn't taken care of adults for 10 years. So I think you're in a good position.

Dr. Neetu Sharma: Yeah, thank you. Yeah, my team is actually very diverse. We have pulmonologist, we have ER physician, we have pediatrician. So it's a very diverse team and we all are doing the same thing. And the learning process for everybody is different.

John: And it's new, something new. You're getting into it, but now that you're at this point is it kind of what you thought it would be? And are you so far, are you satisfied with the way the work is going and the support at the company and that kind of thing?

Dr. Neetu Sharma: Yes, absolutely. I have a great team. They're very supportive and they listen to you, they listen to the feedback and they always put an effort to improve things.

John: Now, what I've heard sometimes is you can definitely do this full time and not do anything else, I think, but some of the companies do like to have their clinicians continue to have some activity so that they can, makes it a little easier to be current and in the treatment of certain conditions. So, you are still doing some clinical. So, if you don't mind telling us about that so we can see how that kind of fits in.

Dr. Neetu Sharma: Yeah, these health insurance plans, they actually encourage you to do clinicals and get up to date with that because when you review the cases, you can relate to it better. So, I'm also doing some virtual practice and I also reached out to my previous practice to do some clinicals with them over the weekend, some weekend call, which I'm getting credentialed for. So, I don't want to lose touch with clinicals for sure, but I launched an online wellness program and some virtual care for nephrology patients as well.

John: Okay, now on the virtual side, were you doing any remote kind of virtual work before?

Dr. Neetu Sharma: No, this is all new for me. It's a learning curve.

John: Are you limiting the virtual care to the state you're licensed in now or are you licensed already in multiple states? How's that working? Because that can be a barrier sometimes.

Dr. Neetu Sharma: Yeah, that is in process. I'm getting licensed throughout the US so that I can see some virtual patients. But right now I'm just offering a group program which is more like a health coach program.

John: Ah, okay. That one doesn't really have all the risk and the other aspects of sort of a true virtual remote telehealth or telemedicine type practice and the need to get to have your DEA and your licenses and all those things wherever you might be interacting.

Dr. Neetu Sharma: Yeah, no, if you're seeing the patients and you're posing as a physician, then the risk is there, John. So, I would advise to take the full precaution. I have my malpractice insurance and I am doing my due diligence to be compliant with all the procedures involved with the virtual care. So, that is something we have to keep in mind.

John: Yeah, absolutely. You've got to know where you need those protections for sure or you'll end up in trouble. All right, well, thinking back your process seemed to go pretty well in terms of from the time you were burnt out and said something has to change to actually making the change. Do you have advice for others that might be in the situation you were in back a year or two ago?

Dr. Neetu Sharma: I would say that look for what you really want to do and get the feel of it. If you like utilization review, I would advise to start from your organization, from the hospital you are in or in a practice you are in to do some kind of utilization review, whether to join independent review organization and start reviewing those cases or participate in the hospital quality assurance, different committees to get the feel of the job. And if you really like to do that and then get serious about it and start applying.

John: Yeah, that makes sense. I have a friend who's... Well, now he's a CMO for a hospital, but that's what he started doing as a physician advisor for utilization management. He was reviewing charts, interacting with physicians. And then he took on more and more roles and he ended up staying in the hospital setting. But I think a lot of the people I've talked to started out just doing those kinds of things in the hospital setting. And then it makes it, I think, a little easier to transition to the payer side of things because you're not going into a blind.

Dr. Neetu Sharma: Yeah, I'm sure those roles are overlapping.

John: I think some of our listeners will have questions for you, I'm sure. So let's see, one way they could reach you, I think, from talking before is basically LinkedIn. That's probably a safe way to get in touch with people. And if you just look up Neetu Sharma, you'll find her pretty easily. That's how I found her on LinkedIn pretty simply. But what other ways can they get ahold of you if they want to follow up or have questions for you?

Dr. Neetu Sharma: Yeah, they can either email me directly at staffs@zealvitality.com or reach me on my website, zealvitality.com. But LinkedIn is a safe website and they can reach me. Neetu Sharma MD is my profile on LinkedIn.

John: The zealvitality.com is actually the website where you're doing some of this outreach and ongoing clinical or right now, I guess it's a group coaching type of thing.

Dr. Neetu Sharma: Yeah, it has a schedule call through that website and they can put in the notes that they just want my advice or whatever they want to know about utilization review, I'll be happy to touch base with them.

John: Okay, the way things are going so far, you feel like this is something you can do for a while and really expand your challenges and your practice and your knowledge of medicine and patient care. It sounds like that's the direction you're going.

Dr. Neetu Sharma: That is true. So, it's a learning curve. A lot of things to learn about in medical school, you don't get taught about these entrepreneurship and you learn on your own and in this world where we are living virtually on social media, it is even more important to learn all that.

John: Yes, yes, it is. I think it can be daunting. It can be a little bit scary, but if you can get to residency and fellowship and practice, and like you said, working a hundred hours a week and challenging all these life and death decisions, you can start a side job or pursue a career with some kind of industry, whether it's like you did or pharma or hospital or whatever. But yeah I think it's easy to get kind of bogged down and forget that it really is something that thousands of physicians have done. So I think you're a good example of that.

Dr. Neetu Sharma: Yeah, I think the challenges are definitely there, but I am a big believer in delegation. So if you don't like to do something, then you delegate your work. And I think that will make your life much more easier and you pursue what you like to do.

John: Neetu, thank you so much for being with us today. I think that's about it for today. We're kind of out of time. So let me say goodbye and hopefully we can maybe get together again down the road.

Dr. Neetu Sharma: Thank you, John. It was a pleasure.

John: Okay, bye-bye.

Dr. Neetu Sharma: Bye-bye.

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Become a CDI Expert – A PNC Classic from 2019

John Jurica — Tue, 12 Nov 2024 13:21:44 +0000

Interview with Dr. Christian Zouain – 378

In this podcast episode, we revisit our enlightening conversation with CDI Expert Dr. Christian Zouain. He shares his journey from foreign medical graduate to a Clinical Documentation Improvement (CDI) specialist.

Dr. Zouain reveals how his transition from pursuing a traditional residency path led him to discover CDI. There he found his calling in ensuring accurate medical documentation. This critical aspect of the medical record impacts patient care quality and hospital revenues, which creates excellent opportunities for CDI consultants and medical directors.

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The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete.

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The Daily Life of a CDI Specialist

Working as a CDI specialist involves reviewing patient records, collaborating with physicians, and ensuring accurate documentation for both quality care and appropriate reimbursement.

Dr. Zouain describes the evolution from traditional paper-based systems to modern electronic health records, emphasizing how technology has transformed the way CDI specialists interact with healthcare providers. The role offers regular working hours (typically 8-4 or 9-5) and provides opportunities for both on-site and remote work.

Growing Opportunities in the CDI Field

The CDI field continues to expand, offering various career paths from hospital-based positions to remote consulting roles. Dr. Zouain emphasizes the importance of starting with hands-on hospital experience before transitioning to remote work.

He recommends three helpful steps to consider when pursuing this career:

joining professional organizations like ACDIS and AHIMA,
pursuing certifications such as the CCDS (Certified Clinical Documentation Specialist) and CDIP (Certified Documentation Integrity Professional), and,
networking within the CDI community.

Summary

Whether you're a foreign medical graduate, practicing physician, or healthcare professional looking for a change, CDI provides a promising career alternative that leverages clinical knowledge in a new way.

Want to learn more about CDI? Connect with Dr. Zouain on LinkedIn or check out ACDIS's apprenticeship program. Your journey into healthcare documentation excellence awaits.

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 378

Become a CDI Expert

- A PNC Classic from 2019 with Dr. Christian Zouain

John: Hello, Dr. Christian Zouain, welcome to the PNC podcast. I'm happy that you're here with us today.

Dr. Christian Zouain: Oh, Dr. Jurica, thanks for having me. I'm a frequent listener, I really appreciate you having me today as a guest.

John: Awesome, one of my three listeners. I'm glad to hear. Hi, mom. No. Kidding. So, no, I really wanted to get you on here. I did listen to a recent podcast where you were a guest and it was really interesting. I personally have this interest in CDI, which we'll explain what that is in a minute, but I thought you'd be a good one because you've had some recent experience in different venues, and I thought, okay, let's get Christian on the podcast.

Dr. Christian Zouain: Great, thanks. Yeah, sure.

John: good, it'll be fun. All right. I'll have recorded a short intro. It gives a little background about you, but why don't you tell us just a little bit, if you want to give us the brief history and a little bit about what you're doing right now?

Dr. Christian Zouain: Yeah, sure. I am a foreign medical graduate, originally from the Dominican Republic. I moved to the United States in 2011 to pursue residency initially, and while I studied for the boards, I worked as a medical assistant, later as a medical scribe, later landed a job in case management, utilization review at a hospital, as a means to get closer to the hospital setting and make connections, meet the doctors and obtain a residency position.

This is when I started doing research and looking into other non-clinical options, which I've never, had never done before. To me, the only path was obviously coming from the Dominican Republic was going into clinical or that's it. I knew a few people that were doing research, but I started exploring the other options. I remember I attended the SEAK non-clinical careers conference in Chicago in 2015, which is the one you've mentioned in your podcast a couple of times already.

John: Let me break in here and clarify that the SEAK non-clinical careers conference is spelled S-E-A-K, and it's not an acronym for anything. There's a reason why it's spelled that way, but it really doesn't relate to the content of the conference. It is still running annually in the Chicago area as far as I know. They just had their most recent annual big non-clinical physicians conference this past October, a few weeks ago, and I believe they will continue to do this annually. It's held not too far from O'Hare airport. They say it's in Chicago.

It's really technically in a hotel at Rosemont, Illinois. Next year will be the 20th event. Most physicians find it really useful because it presents about 20 live lectures over two days, plus access to 40 mentors, more or less during those two days. And they also have, I think, one or two pre-conferences. there's a lot going on. And I thought I would just mention that, and let's get back to our conversation.

Dr. Christian Zouain: And it really helped me realize that I was not alone in my decision to pursue a non-clinical path. then I enrolled in a clinical documentation improvement and ICD-10 coding course at New York University through the advice of a friend. This was actually new because ICD-10 was coming up. It was 2015. It was a big change, October 1st. they were saying that CDI was a growing career that actually needed a lot of healthcare professionals to jump in.

And while taking this course, I learned a lot about the impact that a complete and accurate documentation had in all areas of healthcare. I became really interested in that, and I eventually just decided to jump all in into CDI as a career path. At that point, I also became more involved with the use of social media, LinkedIn. And through there, I was able to land my first position in CDI. right now, yeah.

John: That's great. Let me stop there because I want to check a couple of things with you because some of what you said resonates with me. My recollection when I was working in the hospital setting was, I was involved with UM and CDI both. And at least my recollection was anything having to do with utilization management and the cost of care and even quality, much of it depends on the documentation. it's a natural partner in that whole process of trying to at least improve how things look on paper in terms of the quality. Would you agree with that? Was that part of this thing that led you to the CDI?

Dr. Christian Zouain: Yeah, definitely. Everything, all aspects of that, I would say would fall into place after you would get that true clinical picture of that particular case with the documentation. It's not just about... Initially, I remember I was thinking, okay, it's about reimbursement. And that caught my attention. But then later I started to find that a lot of things besides the reimbursement had a huge say with documentation.

John: I remember when we had projects and we were working on some quality project or some UM project or whatever, we always had the director for, well, it was health information services or whatever it was, but basically it was the coding experts who were at every darn meeting.

Dr. Christian Zouain: Yeah, and that's a huge part of it. In my previous job as a CDI, I was the only CDI, and I was involved particularly with all the administration. I had to report directly to the CFO. And it was a new venture for me because I came from my first experience, which was a department of 12 CDI specialists. We were just there reviewing charts and closing our records, dealing with the coders. But now I would have to go to all these meetings with the administration. I had to interact with the doctors, with case management, with quality management. I would see how it all blended together. I had to be there. I had to be in those meetings. And it's actually also a good opportunity to let them know up front what things need to be done. When they discuss cases, I can just jump in and let them know, this is how we can better document this particular situation for next time, just we don't have to go through the query process. And that way you also work to educate the physicians.

John: Absolutely. The other factor that's heavily dependent on documentation and coding, and we're not talking a lot about it here today, maybe a little bit we're touching on it, but it's the perceived quality of your hospital. The risk-adjusted mortality, complications, and length of stay depend on the accuracy of coding and understanding of inclusion and exclusion criteria and risk adjustment related to preexisting conditions versus those that develop during a hospital stay.

So for all those top 100 hospitals and all those five-star hospitals and forth, they heavily depend on very complete and accurate documentation and coding to demonstrate the quality of care because of those factors I just mentioned. All right. Let's get back to our interview. we're going to go back and go through the detail of how you actually made that transition.

You started to tell us about that, but I want to put a plug in for myself right now, only because I did a podcast early on in one of my, I guess I'd call him a friend, although we don't keep in touch, but we were working together at the hospital I worked at, and that was Cesar Limjoco, who's sort of this icon in a sense of CDI. I think you've probably heard of him, and he's got this massive following on LinkedIn and everything.

Dr. Christian Zouain: Yeah, I do. I do follow him. I haven't been able to, probably this year at this conference, I think he usually presents every year. Probably I'll go ahead and meet up with him. I mean, I know him. I've seen his articles. I follow him on LinkedIn, and he has really good information.

John: Yeah. And the thing that it was, in doing that interview, I mean, I really liked it because he gave like his whole perspective, but the thing is he is unique in the sense that he's been doing this consulting for long, and now there's other companies that are doing it, and really the starting point for someone like you or I back years ago was not what he's doing because he's been doing this for long. So I've been wanting to get a hold of somebody like yourself who has been a more recent entry into this, and again, that's just another reason why I'm happy to have you here on the podcast today, but I will say that was episode number five for anyone that wants to listen to it.

Dr. Christian Zouain: Yeah, I do remember. That was actually, I think, that was the first episode I heard from your podcast when I heard his interview. Yeah, because I was, I really wanted to know more about his journey as well.

John: Well, now we're going to supplement with your journey because you're following in the footsteps.

Dr. Christian Zouain: Thank you.

John: you had been exposed to UM, you became interested in CDI, you actually took the ICD-10 course, but then what are the steps did you take to try and make that leap into basically was essentially a brand new career for you?

Dr. Christian Zouain: Well, I was doing case management and utilization review, and what really caught my attention again was the contribution that Accurate Documentation brought to the process of healthcare. And I mean, I just decided that at that point, clinical medicine wasn't for me. I think that I just saw value and importance of helping the hospitals, helping the physicians in this current profession. that's why I decided eventually to take it on as a career path. I don't know if I'm correctly answering your question. Just let me know.

John: Let me ask you this, and I'll ask you some leading questions. were the hospital, where you're doing the UM, did they have a formal CDI program and did you end up working for them or did you end up going somewhere else?

Dr. Christian Zouain: Oh, no, I ended up going somewhere else. I believe they did later. I would find out later. They have some sort of CDI program that was starting. But I, again, I started doing research. I started being more involved with LinkedIn. So I started following all these hospitals. I was back in New York. And I would follow their HR department and this particular opportunity came up where they said that they were looking for professionals in the healthcare arena to go into CDI.

It was actually a dinner conference. if you had some sort of exposure or knew a little bit about CDI in some formal way, you could attend that meeting. I, at the time I was doing, I was doing the course at NYU. that was my ticket to go, to get into that dinner conference. And that's where I met my future boss. And eventually I was hired as a CDS.

John: now this was part of their recruiting process for people.

Dr. Christian Zouain: Yes.

John: Okay. Where were they promoting that? Where did you see that?

Dr. Christian Zouain: On LinkedIn.

John: On LinkedIn, was it a company that you were following or did they reach out to you?

Dr. Christian Zouain: It was a company that I was following, a health system. And yeah, they posted the human resources recruiter, posted the ad on LinkedIn. And I contacted them, send them all the information. At first they were hesitant because the course at NYU was new. they didn't know, but they wanted to. But I sent them the curriculum and everything and they said, "Okay, you know a bit about CDI. You've been studying for a while on that. you're good to come in." And I remember I was expecting for it to be a big conference or at least a lot of people to join in because I got new at the moment. That's all I would hear about how the CDI profession was growing. I was thinking I don't have the experience.

I was told by a friend initially that you might have to take a pay cut from your case management position because you don't have experiences in CDI. But I was willing to do that because I knew there was a better path for me in CDI. I actually went and it turned out to be the opposite. I didn't end up taking the pay cut. It was actually more. Well, I didn't have the experience, but at that point, there weren't a lot of professionals that had experience.

So I remember I showed up to the dinner meeting conference and we were like five applicants only. we had, there was the health system, each director for CDI of each hospital, which were around five. There were only five people that showed up that were interested. Two of them I remember were also foreign medical graduates, but didn't live close by. And one of them was a nurse who worked on the floor still. I was the only one who, okay, I was already taking the class of CDI and I had good interactions with the other directors.

The little I knew at that time, I was able to discuss during the dinner because they had a presentation, but then we had a moment where we would sit down at the table and meet the other directors. each one of them, I was able to interact with at some point. And one of them actually caught interest in me and decided to interview me and I was in.

John: No, that sounds excellent. That is such a good example of networking, getting in front of somebody who is in a position to make a decision about recruiting and forth. Let me jump in again on this point. LinkedIn is extremely useful. And I would say a necessity if you're looking for a non-clinical job. There is a lot of recruiting and hiring done directly through LinkedIn for many of these non-clinical jobs and some clinical. Many recruiters use it as their number one way to find and contact eligible candidates.

So it behooves you to optimize your LinkedIn profile and understand how to use it. If you're not comfortable setting up your LinkedIn profile and how to use LinkedIn effectively, I recommend you purchase the course called LinkedIn for Physicians by Dr. Heather Fork. Now, this has been out for, I think, at least three years. And she does updates on it every often. It's quite comprehensive.

And you can go find her website at doctorscrossing.com or you can go to my link and check it out at nonclinicalphysicians.com/linkedincourse. That's all one word. nonclinicalphysicians.com/inkedincourse. And I do receive a small payment. If you purchase using my link, the cost is the same either way. But this is an affiliate link. Okay. Now, let's return to the conversation. Now, at that point, were you already a member of any kind of professional society or organization? I mean, is it the ACDIS or there's other organizations? How does that fit into this whole scenario?

Dr. Christian Zouain: No, not yet. At that point, I remember I was still deciding. I was still studying for my boards and et cetera. I wasn't fully in. I haven't decided yet. I was still thinking about CDI as an approach to continue to work with the doctors and acquire experience and make connections.

But then it was that my director at that point, when she was a nurse, but she'd been doing CDI for 15 years. And I remember her telling me, "If you know CDI, if you learn to do CDI well, if you know the basics and acquire experience over time, this experience will take you a long way. You can do a lot of things. You can jump into different areas of healthcare, not necessarily clinical." I think that was the last step for me when I decided, you know what? I think I'm sticking with CDI instead of going into clinical.

So when I made that decision, I started reading more. I started getting more involved with the associations with ACDIS. After two years, I was able to, I got my ACDIS certification and also obtained the one from AHIMA, the CDIP. The one for ACDIS is the CCDS, which you're allowed to obtain two years after, with two years of experience working in the field. at that point, yeah. they have a lot of resources. So I really jumped in. I purchased. They have books, they have guides. that was a good turning point right there because even if when I took the class, I wasn't really sure until you get your hands on in the actual work, you start realizing what it's really about. when you combine that with the resources that are available out there, it makes it much easier. it makes much more sense.

John: let me just clarify for the listeners. the ACDIS is one big organization of people that are involved in CDI are with. Now AHIMA is A-H-I-M-A, right? Is the acronym?

Dr. Christian Zouain: That's correct.

John: Yes. That's more about health information.

Dr. Christian Zouain: Yes, that covers a lot more. That covers HIM, medical records, coding. ACDIS is focused on, exclusively on clinical documentation.

John: Allow me to clarify here a little bit. There are two major organizations that Christian discusses here. The first one is the ACDIS, Association of Clinical Documentation Specialists. You'll hear later in the interview about their apprentice program. But what they're really known for is the CCDS certification, that Certified Clinical Documentation Specialist. And you can find that at acdis.org. So that's the first one. And then the other organization is AHIMA. That's A-H-I-M-A, AHIMA, American Health Information Management Association. And it has at least eight different certification programs. Usually, I think the CDIP is the one most applicable to physicians, which stands for Clinical Documentation Integrity Professional. And that's a CDIP certification, can be found there at ahima.org, A-H-I-M-A.org.

Okay. Now, let's get back to the interview. And I think this is my last interruption. Now here's a question I have because you brought up ICD-10. Which is kind of, that's on the, pretty much the diagnosis codes basically, right?

Dr. Christian Zouain: Correct.

John: How important is that? I mean, that's important in inpatient and outpatient. We're talking mostly inpatient right now in terms of where you were, is that right?

Dr. Christian Zouain: Yes, yes. ICD-10 works, you have on the inpatient side, you have ICD-10, and for clinical codes and for procedures, you have ICD-10 PCS. In the outpatient, for clinical codes, you have ICD-10 and for procedural codes, you have CPT. that's something different right there. there's a lot of, yeah.

John: Now, in my recollection, sort of the coding, the documentation, the risk adjustment was more or less based on the MS-DRGs, but the ICD-10 feeds into the MS-DRGs. Is that how it works?

Dr. Christian Zouain: Yes. It's a bit of a complicated subject, but you have the right path right there. You have ICD-10, which then bundles up the list of diagnosis and then you obtain an MS-DRG, which is then what you use to then bill and what reflects the severity of the patient's condition while he was treated. Or outpatient.

John: there's many different directions we could go, but let's focus on your career at this point. what were you doing in that first job? If I remember, that was a hospital-based job and you're basically helping them better demonstrate the documentation and you can maybe tell us how that day looked like for you and what were the benefits for the hospital as well when you're discussing that? Maybe you can address that.

Dr. Christian Zouain: Sure. my first experience is CDI. we would basically come in CDI, you work Monday through Friday, it's office hours, but it also depends on the hospital and the hospital needs. You might be working with a specific department. It could be surgery. You might want to come in a little bit earlier because surgery is rounding at 7:00 a.m., 6:00 a.m., but our hours were around 8:00 to 4:00, 9:00 to 5:00.

So we would come in, we would have a list of records that we would need to review, particularly at, let's say, at the two-day, three-day mark after the patients were admitted. Not just right away because we wanted to give time to the physicians they could document, we could have enough documentation. It wasn't just like, okay, we just have an HMP, let's go with that. No, we wanted to give the admitting physician and the consultants to take a look at what was going on with the patient and then review.

So we would have a set number of cases that we would do in the morning, my colleagues and I. And in this particular hospital, it was still hybrid. it wasn't completely in... the medical records weren't completely in the electronic medical system. the progress notes were still in paper. we would have to go to the floors and it was a good opportunity as well because there we would see the doctors from time to time they were around or their residents or the physician assistants if we needed to ask them right away.

But we would, this is how the process goes, we review the cases. We would leave a query if we needed clarification on a case. We will leave a paper query inside written document, inside the record. they would see and remember it was a green fluorescent color. they wouldn't miss it. And once they opened that, they would look at the query and they would respond on the next progress note accordingly. And that we will leave there. We would come back the next day and follow up if the cases were not to see if the cases were answered or not. If they didn't, then we would escalate if it had been a couple of days. But particularly most of the time they would ask or we would see them around in the hospital. we would ask them just like I told you earlier, right there and there. And they were either document, agree or disagree. Then we would bring it back, close the cases. And once the case was already sent to billing in this particular hospital, we were involved with coding and we knew at the end what the final DRG was. we were able to make sure to see if we had impact or not on that particular case. we would start with what's called a working DRG, which is the initial DRG that reflected that patient when we first reviewed that case.

Once we obtained the further clarification, the diagnosis with more specificity, then we would change to DRG. we would have a system that would compare both and would tell us the difference that we had achieved on that particular case. I know that that's one of the metrics that we were able to capture with our program and see how good we were doing. We would also get feedback from the coding department. They would receive their denials.

So we would know if a particular case that we had impact had been taken back and it was denied because it didn't meet criteria. we knew what action to take further next time if we needed to change the criteria we were asking the doctors and what to do forth.

John: Yeah, and I want to jump in here and try and for you listeners that are maybe not used to hearing about CDI, I mean, if you work in a hospital, you're pretty much aware of it because you're going to be having these conversations. But the thing is, I mean, it can make such a big difference in both the payment that might because it's DRG based and if you're in a low DRG versus a high DRG, but the quality, that was my big thing when I was chief medical officer is that your risk adjustment's going to look lousy if your documentation's not good and someone who really has renal failure as opposed to, let's say, mild renal injury or something or you name it.

I mean, it becomes important to capture this information and to have basically these consultants like yourself, Christian, walking around helping the physicians. Now, they don't necessarily always want the help. Some do. I guess that's my question for you. Were they already used to having CDI people around and did your relationship with the physicians, was it pretty good there?

Dr. Christian Zouain: Yeah, this particular hospital, it was a big hospital. It was a 900-bed hospital and I know the program had been there for a couple of years already, but being that they were still in some part in paper, it would make it a bit, let's say, annoying for them because now a lot of programs, they use either email or you can send the queries through the actual medical record. in this case, you would have to leave everything, leave something in the medical record.

You don't know if they probably missed it or they didn't really want to answer the query. And in this particular hospital, it was interesting. Some of them were okay because coming also from a clinician's background, being a doctor myself, I know what they go through, what they're going through. So they have tons of other people calling them all the time. They have nurses, they have discharges that they have to do, they have case management, they have people from that administration calling them. with us, if we needed to contact them, we had to page them.

John: Right.

Dr. Christian Zouain: I knew that they were for me when I first started I said, oh my God, but a page that's for emergencies. And sometimes when I would call when I would page them with my number. I would pick up the phone I said I would say, "Good afternoon, CDI clinical documentation. This is Christian." Let's say, is this an emergency? This is not an emergency. I mean, you're paging me. So from that point, it was a bit difficult. Some of the doctors they would just run away. Sometimes we had to be a bit inappropriate because we would see them maybe in the cafeteria or just walking into the hospital. We tried to be as polite as we could they just let them know, "Doc, you have a query in one of your records would you mind taking a look when you have the chance or where can I find you later?"

That's what we don't have to do it right here and there in the cafeteria. Maybe they're taking a break. But yeah, those particular hospitals if it's a big facility and I would say with the inconvenience that this system is not fully automated it could be a bit of a hassle. Later when I was in my second job as CDI where I was the only one, everything was electronic and it was a smaller hospital, but I didn't have a problem there with going meeting with the physicians because it was mostly internal medicine doctors and they were all pretty good. So it depends a lot on the exposure that they have and if you're working with different specialties that could also be something to take in consideration because going from a multi-specialty hospital to internal medicine, basic medicine institution it's a big difference. You're able to handle it better.

John: Let me ask you, Christian. based on those first two experiences. I mean, how were you feeling? Were you pretty happy with the way things were going? Were you pleased that you had made that transition? I just want to understand how you were feeling and whether you feel like it also was a fit like with your personality and what advice you would give to others in that regard?

Dr. Christian Zouain: Yeah. It was tough. At that first one, it was tough because I wanted to let the doctors know that I wasn't there to really bother them again. The majority if we could handle it with the residents or with the PAs up front we would do it. But if it was, say, a surgery attending someone that's really, really busy, sometimes I would think twice on it. Maybe should I go? Should I do it?

I had my ups and downs on that particular job. But I knew that it was different because I've in other places because I would talk to other colleagues. I knew that it could change, that it was just the part that it was starting ICD-10 and in the whole process of documentation on the day until doctors would actually get readjusted. And until they would find update upgrade the system. it would make it easier for them. Because the way it was, it wasn't particularly really convenient for them right now, until later once I started my second job it was particularly way much easier. Now I had control electronically, the doctors could just come in and see my notification there and answer right away. They wouldn't have to be bothered with a call or a page unless they didn't really answer I did have to call them. Yeah, just to answer your question it was, initially I had my ups and downs. But I knew it was going to get better because it was just a particular case of where I was at the time.

John: Okay. Let me ask you this, because this can be a big impact on the way someone in your position is working and feeling. Did you feel like both institutions they had the support of leadership? I mean, here's what I experience is that sometimes the CEO or the COO doesn't want to have that conversation with the medical staff to say hey guys and gals, this is important, and we want to do a good job for you, we want to pair a nurse as well. We want to get paid and the only way we can do it is if you document and we support what we're doing here. We ask you to support it. I mean, did you feel like you had that kind of support at the institutions generally?

Dr. Christian Zouain: Yes, yes, but especially at my second job, because now I was, like I said, I was more involved with the hospital's administration. I was there at every meeting. The doctors already knew me. I remember when I first came in, they actually, they introduced me to the whole staff at one of their monthly meetings, to all of the attending docs. And I felt like I was really important. They really paid attention. And that's a good point you're making when you have the support of your CFO, your CEO when they back you up and they see that importance, they see that it's really necessary.

And especially when you're working in conjunction with the other disciplines again when I worked with case management and quality altogether. Sometimes the case management department would call me, the nurses would call me and will tell me, "I just saw that this particular GRG for this patient it's only giving us three days. Can you take a look at the case?" And sometimes I would say, "Oh." Especially turns out that this case, I had a query for one of the doctors until he answers if he answers, I mean, in the way that I'm expecting, it might change.

So I would tell them, "It might change, it might not. I just have to clarify. Well, I'm thinking of something but I just have to clarify the information with the attending." they would help me, once they had that conversation with the doctor in the floor, they would tell them, "Listen, Christian told me that you had some pending documentation that you need to further clarify. can you please go ahead go down to the floor where he's at and work on that to see if we can move this patient around, if we can keep him or what's going on." at that point, I had good interaction with everyone. we were all working together with a common goal.

John: Excellent. that's good. Yeah, I think that when you're working on a team and you have the support of administration, it's great. maybe that's even something to look at when someone's looking for that second or third job, maybe the first one. Now, I don't want to get bogged down here. you've been involved in a big institution with lots of staff. You've been involved where you're like the solo person, the solo at least the physician CDI person. then you made another change, right? you're doing something different now within CDI. why don't you explain that to us?

Dr. Christian Zouain: yeah, right now I'm working for a company. The company works for, I work remotely. Exclusively remote. I work from home. I know it's a big change. And I decided to make that change because I wanted to experience something different than just being in the hospital. I know there's a lot of these companies out there that they help in some sort of way. They either take over a whole CDI department for a hospital just like they did in the first hospital I used to work, or they help at the back end with physician education, denials management, and CDI. I was looking for that because I saw a trend and that's why I wanted to experience that. And also, I wanted to get to work in an environment with a lot of professionals from different backgrounds. CDI is a field that you're constantly learning new things and you don't know everything. That's why you have to stay updated, continue to read, go to conferences.

I like to be in an environment when I have all these professionals interacting with one another where you can get help in a particular thing to see what can you do in this particular situation? Do you have experience on this? that's also what caught my attention. that's what I'm doing right now.

John: now with that, how does that compare in your mind? Do you feel like this remote CDI activities, do you think that's going to be something that grows? Is it difficult to do when you don't actually have let's say a face-to-face relationship with somebody? What's your opinion on that?

Dr. Christian Zouain: Well, in this particular situation, I feel like the doctors have already, physicians in the hospitals that we work for, they've had some previous experience with CDI in the past couple of years. Every time if I'd contact them through email most of the time. But if they do have any questions or anything, they can just contact me. They can call me. But I haven't seen the need in this particular case to have that face-to-face because I think as time has gone by, they're used to the whole process. they know what CDI is looking for. I rarely get here and there a doctor that's asking me, "Do I have to do this same thing for every case that I have?" And I say, "No." Obviously. But that's one in 100. I mean, I think they're getting used to it and the whole process. I mean, it's still the process that we follow still has their CDI on site, which they can go to. But I mean, they can basically reach out to us via phone or email.

John: Okay. Now, would you say that if you were giving advice to someone who's thinking of moving out of clinical into CDI would it be, is there a better way to go would they try to find one of these companies that are completely remote? Or would it be better to start on the ground with colleagues that you can consult with? What do you think about that?

Dr. Christian Zouain: Yeah. I think it would be better to start in the actual hospital and get familiarized with the whole CDI process as much as you can. See, if you're a practicing physician at the hospital you can visit their CDI department, get to meet everyone and express your interest in CDI. If you can shadow them or they can sit down with you while they review your cases it's even better because these discussions between the CDS and the physician, the treating physician are a great learning experience for both of them and it will save a lot of time in the front and in the future just they don't have to query that much that the doctor knows up front what they need on a particular case.

John: Okay. That makes sense. That's what I assume but no, much is being done remote nowadays. Most people, let's say physicians even practicing telehealth or telemedicine, of course, started with you know live face-to-face patients, but I wonder if there'll come a time when they'll skip that step. But I did want to circle back to something and you went through your process and the fact that when you finished med school and then moved here to the States, but I do want to get your opinion on this because you were able to make this transition.

You did not end up doing a residency and becoming board certified and all that, which is fantastic because I have a lot of listeners who are for whatever reason finished med school whether it's in the US or elsewhere. Didn't do a residency and they're really saying okay, what are my options and there's several things out there. This is the first time that I've talked to anybody that's done that in the CDI realm.

So I just want you to comment on that and maybe what would be the difference if any between someone who maybe did have some clinical experience residency training and they were working for a while versus someone in a similar situation to you. How would the approach be different if it would be in your opinion?

Dr. Christian Zouain: I think that just like I mentioned, if you're already working at a hospital if you have the clinical experience could be easier because you've been already been exposed to CDI. You've had to work with them. The difference would be I would say if you're non-clinical if you're working somewhere else, and if you're interested in CDI you could enroll in a basic coding course of ICD-10. Again, get familiarized with the concepts and the guidelines, get involved with ACDIS. They actually right now they have an apprenticeship program that teaches the principles of CDI.

Which is also a good start if you don't have the experience and it will be valuable to employers later on. ACDIS has local chapters in every state you can look them up on their website. They have meetings every month, some of them maybe more frequent. And just like we said earlier networking is very important they can, both parties, I would say, the ones that have clinical experience and the ones that don't, they can become part of the meetings and go and attend, join ACDIS and the coding classes.

John: Now, you mentioned an apprenticeship. How does one find those or who are those through?

Dr. Christian Zouain: That's in the ACDIS website. I think you can just Google ACDIS apprenticeship program.

John: Okay. I'll definitely put links in the show notes. I'll track down all the URLs for these and listeners can do that, but yeah, another tool, another tactic I guess to really get experience.

Dr. Christian Zouain: Right. Definitely. Yeah, that will help a lot.

John: Any other bits of advice for someone thinking to go into this career that we haven't touched on already?

Dr. Christian Zouain: I would say, don't be discouraged if, this happened to me, if at the beginning you just don't understand right away how all of this works, how the coding side of healthcare works just like we were talking earlier about DRGs and ICD-10 and ESMs and all that. I know for a lot of us, we were not trained in this particular field in school and yet when we start working on it, we feel like we should be able to figure it out right away. But it really takes time to adjust your thought process into the CDI and the coding mindset.

I remember when I started I used to work with a group of nurses that were also CDS's and one of them told me once you have to lower your clinical brain a little bit. You turn down your clinical brain a little bit because as physicians we're taught to look at a case and diagnose, make a diagnosis, make a decision for management. Here we are looking for the wording and how it relates to codes it's different. We might see exactly what the treating physician is trying to portray but we have to be mindful of the coding guidelines and how it's supposed to be written. So that's different and it can take a while to make that transition. for those interested, if you start, and you start feeling like you quite don't get it, believe me, with enough practice and time and studying you'll get there.

John: Well, you're serving almost like a translator in two different languages in a way because the coding language is not meant to be or didn't, I mean it just it's like a legalese in a sense as opposed to what we learn as clinicians, this is what we mean when we say heart failure. But it may not be exactly the same when you're talking in coding language. yeah, you're translating being [inaudible 00:47:40].

Dr. Christian Zouain: Definitely.

John: Well, I think we're getting near the end here. what would be a way to maybe we could reach out to you if somebody just wanted to touch base and maybe follow what you're doing should they go to your LinkedIn page or what do you think?

Dr. Christian Zouain: Sure. Sure. Yeah. LinkedIn, you can send me a message. I have my email there and also my phone number which surprisingly I don't think people realize that because they usually send me messages. But yeah, I mean, if anyone has any further questions...

John: Yeah, I think that's great.

Dr. Christian Zouain: I'm glad to help.

John: And just to have that LinkedIn, it gives them, it's like a little bit of a barrier there. You got to make a little effort you don't get swamped with questions, but I'm not going to put your phone number out on the show notes but it's pretty easy to get through on LinkedIn. And sometimes if there's an issue, sometimes if you're like a third degree connection, you can't always, it won't let you necessarily ask to connect people can go to my LinkedIn page because some of my listeners probably already linked to me and then I could password along or whatever.

Dr. Christian Zouain: Yeah, sure. Definitely.

John: That would work. All right. Well, Christian, anything else you can think of we need to talk about before I let you go?

Dr. Christian Zouain: No, that's it. I think we have covered a lot today. Thanks for having me. Yeah.

John: No, I really appreciate it. And I think those that have even the slightest thought of going into CDI, here's a comment I was going to make earlier, but I guess I'll throw it into my little cynicism is that we have these cottage industries, which are now big industries that have all grown up because CMS has put processes and barriers in the way in a sense whether it's our views for capturing what we do in the clinic or UM there's just tons of rules and now CDI and for what it's worth I think we need physicians like you, Christian, in there serving as experts to translate all those crazy rules for us physicians. So, thanks.

Dr. Christian Zouain: Yeah. Yeah, definitely. There's a huge opportunity for right now just like you're saying, with all these companies developing and they're in great need of good clinicians to work for them and eventually take those things forward.

John: It didn't sound like there's a lot of call involved. that's a good thing.

Dr. Christian Zouain: I'm sorry?

John: It didn't sound like there's a lot of on-call duties involved as many of our non-clinical careers.

Dr. Christian Zouain: Yeah.

John: If you take a slight hit on the income, boy, you're going to make it up in terms of time with your family and free time and giving up the pagers. that's another positive to keep in mind.

Dr. Christian Zouain: Yeah, definitely. Definitely. Absolutely.

John: All right. Well, thanks again for joining us today, and hopefully, I'll get a chance to catch up with you again in the future, Christian.

Dr. Christian Zouain: Okay. Thank you, Dr. Jurica. It's my pleasure.

John: Okay. You're welcome. Bye-bye.

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Secrets to Beating the Top 3 Categories of Procrastination

John Jurica — Tue, 05 Nov 2024 22:00:32 +0000

Interview with Dr. Heather Fork – 377

In this podcast episode, John brings Dr. Heather Fork back to the podcast to share her secrets for overcoming procrastination.

Dr. Heather Fork is an ICF master certified coach helping physicians find their best career path forward, whether in medicine, a nonclinical career, or something else. Heather is passionate about making it easier for physicians to navigate their careers.

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For Podcast Listeners

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Procrastination: A Barrier to Success

In today’s interview, Heather helps us understand the root causes of procrastination. She describes how destructive it can be in keeping us from reaching our goals. It can be caused by simple disorganization, lack of planning skills, or deep-seated emotional barriers.

When trying to achieve any important task, procrastination can completely derail us. And the procrastination itself can be a source of negative self-recrimination.

Heather shares a model for thinking about procrastination. She breaks it down into three levels of tasks being avoided:

Small tasks that get overlooked because they are insignificant or non-urgent;
Mid-level tasks that require focus and planning that may take several steps;
Big, overwhelming projects that may be emotionally charged.

Strategies for Overcoming Procrastination

Here is a list of strategies to address procrastination, starting with the simplest:

Schedule 30 minutes to tackle a group of small non-urgent tasks in one sitting;
Set up rewards for yourself for completing an overdue task, or create a punishment if a deadline is not met;
Apply restrictions until a task is done (for example: if your delaying a drop off of clothing to Goodwill, restrict yourself from buying any new clothing until the old is dropped off);
Schedule procrastinated times on your calendar as an appointment;
Recruit an accountability partner to help you with your procrastination while you help them with theirs;
Spend time analyzing negative thoughts you have about a task, write them down, and reframe them more positively.

Bonus Strategy

Heather closes by describing how to use Artificial Intelligence (AI) to help you to eliminate this roadblock to your progress. Heather provides a detailed description of how she uses ChatGPT to help prevent or overcome procrastination.

You can use it to break down tasks into smaller steps, create schedules, and provide emotional support. You can start by going to ChatGPT.com and asking it to create a manageable plan for breaking down a large project into smaller steps, an outline for having a dreaded conversation, or ways to become more efficient, in general.

Summary

In this interview, Dr. Heatehr Fork draws on her years of coaching physicians to help us identify and understand procrastination, and implement some simple measures to overcome it.

Links for today's episode:

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 377
Secrets to Beating the Top 3 Categories of Procrastination - Interview with Dr. Heather Fork

John: Well, I'm very pleased to have today's guest back again. She's been here before. I think we both think it's been three, although I didn't go back and count, so awesome. I'm glad she's back for another episode of the podcast. She's been an awesome source of support and advice for struggling physicians with their careers for many years. Many of you should already know her very well. She's a well-known coach and an expert on resume writing and LinkedIn, using LinkedIn. So she has courses on those that you should take advantage of. And what they represent to me, like some of those things that we need to know when we're getting into this whole idea of maybe moving to even if it's a new clinical or a nonclinical position, you're going to need a resume. You're going to need a LinkedIn and tons of other things to prepare for it. And one of the things we're going to talk about today that really has a big impact on your moving forward or not. So with that, I will stop and say hello to Dr. Heather Fork. Welcome back.

Dr. Heather Fork: Hi, Dr. John Jurica. It is an honor to be back on the podcast. And actually the week that we're recording this, the podcast that you did with me on The Doctor's Crossing Carpe Diem Podcast is out this week, and it's all about part-time opportunities for those of you who are thinking of slowing down nearing retirement. But all of those things can be good for anyone at any age and stage, and I really thank you so much for coming on and doing that with me.

John: Oh, it was fun. And, this is a few weeks later, of course, by the time this gets posted, but I will put a link in the show notes. So I would recommend if you want to hear more of Heather and myself talking, then you can listen, especially in that one with a lot of ideas if you're getting near retirement. So you've come on before and you've talked about what you do, and by the way, we're on a first name basis, of course, Heather and John. So, what I want to know is what has happened, if anything new or if you've shifted gears in any way in the last couple of years, and just also mention just all the things that you do so for those that haven't heard you before, they'll get a better understanding.

Dr. Heather Fork: Oh, thanks, John. Well, my job keeps me out of trouble. I love it very much. I get to help physicians at the crossroads, and that can be through the podcast, the Doctor's Crossing Carpe Diem Podcast. I also do coaching. So I have a one-on-one coaching program, but I also offer one-off consultation. So if you just would like some perspective on your career, but you don't necessarily need a program, you can inquire about scheduling a paid consultation for an hour on Zoom. I also have, as you mentioned, the LinkedIn course, the resume kit, and a bunch of freebies on my website. So if you just go to the doctor'scrossing.com website, and it's a freebie tab, there's a bunch of different PDFs you can download.

John: Excellent. So again, there'll be links to the website and those other things at the end here. But before we get there, then I want to bring up this topic that we're going to be talking about, because it is a barrier to moving forward if you're frustrated, if you're burnt out, whatever it might be. There's a lot of reasons to change what you're doing. And this is like a basic one, and it's extremely common, and it's not just when it comes to career change. And so, I want to hear Heather deals with this and coaches people about this particular problem, and the problem is in procrastinating. So this is going to be fun, and we're going to get some tips and how to think about it. So, do you think this is, where does this rank in terms of things that hold people back?

Dr. Heather Fork: Oh, John, I think it's enormous. Absolutely. It's enormous. And it can have minor consequences. For example, if you want to take some clothes to Goodwill and clean out your closet, well, if you delay that, like who's really harmed by that?

John: It's true.

Dr. Heather Fork: Nobody, seriously. And at the other end of the spectrum if you, for example, delay seeing a doctor, we all know, because this is what we do, that this can have really serious, even life threatening consequences. And it makes me think of when I was a resident in dermatology at the VA in Miami, there was a patient who came in and he literally looked like he had a brand muffin stuck on his forehead. It was just this huge brown glob that looked like a brown muffin on his forehead, and it turned out to be a basal-cell carcinoma. And I asked him, "What made you decide to come in now? Why did you wait?" And he goes, "Well, it's been there for decades. And I just, I got sober." And he came in.

And this story in some ways, I think explains some of the complexity across the nation, because there can be things going on just with your personal life. It can be fear, such as, I see this thing's growing on my forehead. It could be a cancer, but I don't really want to know it's a cancer, so I'm just going to pretend it's not there. And it can be the problem of, well, who do I call? I need to make an appointment and getting to the appointment. Maybe I don't have transportation. So I like this topic of procrastination because it's actually fairly complex and there's not a one size fits all answer. So there's a lot we can talk about and hopefully give people some help for whatever they're dealing with.

John: Is there a way that you think about procrastination, or well, just tell us when it comes up as being an issue for maybe some of your coaching or even in your own life, how would you start trying to compensate for that or overcome that?

Dr. Heather Fork: Well, I recently came up with a framework because I've been listening to a lot of podcasts on procrastination, reading about it, I did a podcast myself on it. And the basic gist of that podcast was that it's not that you're lazy, that you're procrastinating, there's some kind of underlying internal conflict. So that's often there, but doesn't explain all types of procrastination. So to try to capture more the breadth and depth, the procrastination, I came up with my three different types. You ask yourself this question, is it a mouse, a monkey, or an elephant that I'm procrastinating on?

John: Interesting. Okay. Well, that helps us remember the three, but I have no idea what the three things relate to. So, go ahead and tell us how does that help us break this down?

Dr. Heather Fork: Absolutely. So, well, let's start, let me just ask you, John, first is, what's something that you may procrastinate on? And we'll see maybe what category it fits in.

John: Well, the thing that I think about when I'm thinking about procrastinating is I hate to talk on the telephone. So it affects every part of my life. For example, I try to stay in touch with my children. One's married, one's not married. I mean, my three step kids are married and I hate calling them. I just don't like getting on the phone. So I will procrastinate on that knowing that, gosh, they're going to think I'm not thinking about that. That's one side. The other side is like, as let's say the medical director for the urgent care center, some things come up, behavioral issues come up with the PAs or the NPs, or potential, maybe complaint or something, who knows.

And so then I'm talking to the CEO or to one of the managers and they say, "Well, could you call this person and talk to them?" I'm like, "Yeah, certainly that's something I should do." And I just dread it. And I don't dread it because I'm afraid of it. I just don't like being on the phone talking. And so I have to try and come up with a way to put a deadline, like I have to do this by this date or I'm just not going to do anything else. So those are the two types of things, but to me, that's one sort of minor in a way. And one big one, or maybe they're both big.

Dr. Heather Fork: All right. So those are really great examples about really not liking to talk on the phone. And it affects different parts of your life, and certainly too, if you have to have a bit of a challenging conversation. So we'll go through the mouse, the monkey, and the elephant, and we'll see where you feel like it fits in. And we'll also look at strategies to address each of these. And then just procrastination in general. So the mouse, as the name implies, is like, it's a small sort of issue that you're procrastinating on. It's not big like an elephant, it's annoying. Maybe it squeaks at you sometimes, but often it just screws away and hides and it's off the radar, so you don't really deal with it.

So some examples of things that could be in the mice category would be making a doctor or a dentist appointment, hanging up or framing a picture in your house, sending an email, making a phone call, paying a bill, returning an item to the store or to Amazon. These don't tend to be things that have a lot of underlying emotional content to them. They're just sort of nuisancy things. So that's in the mouse category.

John: Okay.

Dr. Heather Fork: Do you think either of those things are in the mouse category?

John: The way I laid it out, I made it sound like calling my daughter, for example, was on the mouse, but it really isn't because that's one of the most important things in my life or my relationship with my kids. Yeah. So I don't think that either of those are mouse categories now that I think of it.

Dr. Heather Fork: Okay. Good. Okay. So let's go on to the next category, which is the monkey category. So monkeys, obviously, they're bigger than mice, they're smaller than elephant, and they jump around and they're curious, they're wily, they can have a sense of humor and be pesky. So there's a lot of nuance to monkeys. So some examples of what might be a monkey is preparing a presentation, a talk that you have to do, decluttering your closets, going through piles of paper or stuff that's in the garage, or attic. It might be planning a vacation. So it could even be something positive, but you might feel like, oh, I can't leave my practice. I don't get paid when I am away and I don't know where I want to go.

So it can even be fun things we procrastinate on. It could be finding the right help, that might be a house cleaner, a therapist, a tutor, a handyman, or a doctor for yourself, for your child, could even be doing a hobby or interest that you enjoy, maybe playing that banjo like you do you play your banjo. Maybe it's being neglected. Doing artwork, writing, learning a language. So these are bigger things and they may be bit more thought and emotion that comes up when we try to address them.

John: Yeah, that's definitely, those are much bigger than some of the more trivial mouse type things. I'm thinking that for me, actually, as you were talking, I'm thinking both of the ones I mentioned are probably in this category, because I think the elephant category is going to be really, really a critical big thing. So I'm thinking these are both things, although maybe the not talking to the employee in a timely manner can become an elephant thing. Because if I let it go too long, then it's definitely going to have a consequence. So that one might be on the edge.

Dr. Heather Fork: Right. Absolutely. So they do sound like monkeys, and so they require some more focus, they require more planning, and you may have to do a little internal inquiry to understand why the procrastination is happening.

John: Absolutely. Yeah, which makes me want to think of what an elephant one will be for me. So, well, let me hear you tell us about the elephant.

Dr. Heather Fork: Okay.

John: Unless you have other examples you want to give on that one.

Dr. Heather Fork: No, sure. I think it's a great time to go onto the elephant. So obviously elephants are big and we often talk about, oh, the elephant in the room, the thing we don't really want to address, but it's there and it's big and it's looming. And so these are often tasks, or goals that are emotionally charged, and they can feel daunting and they can create a lot of avoidance and have pretty serious consequences because they are more major things in our life. So, for example, for listeners out here that could be addressing your career situation, I often talk to physicians who've said, well, I've often talked to physicians who say, oh, I've been listening to your podcast for two years, three years, four years, and they're very unhappy, but they still haven't made any changes. And so might be like, well, if your happiness is a 3 out of a 10, what's happening? Because it's obviously a serious situation.

It could also be something like creating an online course. I know definitely procrastinating on those things, writing a book. It might be addressing a significant relationship issue. Maybe you're feeling that your marriage is in trouble, but it just, you can't even just imagine thinking, unpacking all that. Or maybe you want to meet somebody. You want to meet your soulmate, but when you think about getting out there on the internet and doing online dating, you just shut everything down because that sounds really scary and potentially hurtful to yourself. Rejection is definitely a reason to stay safe. So often when we want to keep ourselves safe, we stay stuck. Could also be taking on a personal challenge such as an exercise program or weight loss program, can be addressing your finances, looking at debt, looking at your budget, looking at how you are spending your money. If you have enough retirement, you may not want to peak and see, oh my God, this means I have to work another 10 years.

John: Yeah. I remember talking to a lot of people, I don't do coaching like you do, but I've had several mastermind groups and this thing comes up all the time. It's sort of like, we've been talking about a certain issue. They all want to do something different. I mean, that's why they were in the mastermind and yet they might come back month after month after month as come together as a group and they may have had things they were supposed to work on, are they committed to working on. And really were making zero progress in spite of having been given a lot of good suggestions and encouragement and so forth. In a mastermind type situation, you don't necessarily get to the root cause of it.

You're hoping that just by interacting and having that accountability that they'll take the bull by the horns and move forward. But it's pretty common. And I would say for me, and this probably maybe affects a lot of people that are getting right at the point of retirement, yeah, I've definitely retired from seeing patients face to face. But it's the financial. We had a plan for while we were working and we were saving money, but then, do I really know, this came up for me this week actually, do I really know whether and how I'm going to now start to access those funds that I've put away? Do I need to change the way I'm managing them? I'm putting them? It's a whole different thing. And I've definitely been putting that off for months, if not years, so I can fall into that category of type of procrastination.

Dr. Heather Fork: Yeah. And so when we look at strategies to deal with procrastination, it's obvious just from the conversation we've had that different strategies are going to be better for the mice, the monkey or the elephant. Some will apply to all of them, some may be helpful to you, but not to me. And sometimes something works one day for us and the next day we're like a stubborn petulant child and nothing will work.

John: Yeah. Yeah. So I'm interested in hearing what types of, approaches we can take for the various levels of procrastination. And then maybe I can apply one of those to the areas that I'm procrastinating in right now.

Dr. Heather Fork: Okay. Well, I like to think about this as a continuum. So for things that are more like mice, we can use some of the simpler ones. And then as we get into the elephant, we're going to involve some more complex things that really deal with emotions and the conflict that's going on. But some of the simpler ones could also apply for the big ones. So it's really just a smorgasbord. And you get to pick and choose because like anything that's challenging, just like a disease that's challenging, we often have a lot of different therapies that we may use because there's no one thing that actually wipes it out.

All right. So let's start very simply. Like number one could be just make a list. And I have a whiteboard in my kitchen and I have different quadrants on it where I put something like the easy ones, like the mice will be up in the top right corner. And I like to batch my mice. So if you've heard that term, batching, just like, instead of making like one cookie, you make a batch of cookies, it's just easier. So with batching your procrastination mice, you just say, okay, there are these five things I'm going to do and I'll do them all at one time. So batching works really well for mice, but making a list can work for any of these things. And I think so many of us as physicians, we're big list makers and we like to cross things off. And sometimes we'll even add something on that we already did, just so we can get the dopamine hit of crossing it off.

John: Sometimes if you have those lists and you've been crossing them off, I don't keep my list, but some people do. And it's like, if you keep those cards or even while your whiteboard's going to run out of space. But sometimes looking back and saying, holy macro, I actually did so much this week or this month, it's incredible. But it's just everybody has a lot of little things they have to do and definitely don't want to put them off too long.

Dr. Heather Fork: Right. And we always hear about when you set goals, you need to set a deadline. So it's good to have some type of timeframe that you want to achieve this goal by. If it's something like making a dentist appointment, well, it could just be, okay, by Saturday I will have done this by the end of the week. If it's preparing a presentation, then you might say, okay, I'm going to do this by the end of the month. I need to change my career, you might give yourself one year or two years, you might say, by six months I want to have narrowed down my options. So you adjust the timeframe to what's appropriate.

And it's also helpful to let somebody know. So this is where accountability can come in. And some days this works, sometimes it doesn't. I know I've definitely told Katie, my assistant, okay, I'm going to have this to you by this date. And then if not, I've even said, "All right, I'm paying you $100."

John: Oh, wow.

Dr. Heather Fork: Well, I hate to admit it, but I said, like, certain date, I was going to get so many videos done and I didn't get them done, and then I paid her $100. So sometimes these things work and sometimes they don't, but they can help you get closer to your goal even if you don't quite make it.

John: That's a good one. Putting some money attached to it. There'll be different ways that you could do that. I was just thinking of something else that I procrastinate on and I've got to figure out which category it's in and what kind of technique I can use. I do editing of manuscripts for CME. I've mentioned this to listeners before. I've been doing that for 20 years but they arrive randomly in my house. And I don't really set aside any particular, there's not a regular schedule. And so sometimes I'll get them done within a week or two, and other times I'm looking at, it's like, oh my gosh, it's already been four weeks. And so it goes from maybe something that's relatively minor to something that can get really serious because the longer it waits, there's somebody there waiting for that to be published.

Dr. Heather Fork: Right.

John: So I have to use a combination, I think of these methods to tackle that one.

Dr. Heather Fork: It's absolutely true. And I think one of the challenges we have as physicians is that when we think about our training, we've done all the things that are hard in terms of why people procrastinate. Like people procrastinate because they don't want to feel incompetent. They are perfectionist or they don't like uncertainty or they don't really want to put all the effort in. But in our training, we had to do all these things, work hard, be accountable, show up when we're tired. We had to take our tests when the tests were scheduled. There were a lot of negative consequences for procrastinating. And so we were in a container. And that often works well when someone else is putting in the deadlines and there are these adverse consequences. But then when we get out sort of free, we're free people floating around and we have to put those restraints and guardrails and deadlines and accountabilities in for ourselves. It's harder. So it's almost like, that muscle of personal accountability got weak because we had so much external accountability.

John: One of the things I did when I was working as CMO, and it was a little easier because that was a very structured environment and there were certain things I didn't look forward to doing. But I would just put it on my, I would have my assistant put it on my schedule and that time was blocked only to do that thing. Not that it was due that day, but that I had blocked the time out so that I couldn't the next day or a week later, say I didn't have time to do it because it was on the schedule.

Dr. Heather Fork: Yes, John. And you must have ESP or you read my notes or something. Because one of the strategies is to do what I call schedule to a time. So I had a friend when I was growing up, Jenny McLaren, and she had this sign in her room, we were like 12. And it said, "I'll do it when I get around to it." And it was TUIT. So I used that recently because there was this dress I wanted to post on Facebook marketplace to resell, but I've been procrastinating on it so much that it was a spring dress and now it's fall and I hadn't done it. So I said, I'm putting to a time on my calendar, and it was going to be one hour to do all these mice. And the interesting thing is, once I had that to a time scheduled a couple days before, I just did the things, I did my mice. And it was, yeah, there was something about knowing how time set aside that I wanted to beat the clock. And I just, and this thing I've been procrastinating on for half a year, I just did it. So that's to a time.

John: Keep going. We got a lot to learn here.

Dr. Heather Fork: So another one is use a reward or restriction approach or and/or. And so when I wanted to get this dress on Facebook Marketplace, because I bought it, and when I thought I'd look great in it, but I looked like I should be on the set for a little house on the Prairie. It wasn't the western cowgirl look I was going for. But I just dragged my feet. And so I said to myself, you can't buy anything new until you put this dress on. And I'm not a huge shopper, but I like going to Marshall's and just finding a little treasure here and there. And so I said, okay, and you can't buy anything new. Well, for months I didn't buy anything new. I think I just get it up there but I didn't. So then, that was a restriction.

So the reward could be, I can get to get something. So you can reward yourself. And I think, that's really helpful. Sometimes just accomplishing it is reward enough, but if there's something like, hey, you want to go out to dinner with your friend or your spouse, or you'd like to make a small purchase, or you'd like to set aside like a fun day or get a massage, use a reward. But restrictions are important too. Like, hmm, sorry, you can't do X, Y, Z until you get this accomplished. We're used to the punitive approach I think as doctors.

John: I'm going to have to think of how I can punish myself if I can stay on track, I got to make sure it'll be something I will hold myself to though if I do that. But that's a good one. Or reward. I mean, rewards sometimes even work better if it's something you've really put off for a long time and wanted to do or have or use.

Dr. Heather Fork: Yeah. And so getting to the more complex issues like the elephants, and we can use this for your situation, is to really dig deep and understand what is the internal conflict that's going on. Because I think for so many of the things that we, as physicians, especially at the crossroads struggle with in procrastination, there's internal conflict under theirs, which is, I want to change my job, but I have these fears. So it's usually addressing the things that we're concerned about or we just have issues with. So in your situation with not liking to be on the phone, what's that about? Like, can you tell us a little bit more about that?

John: Oh, let's see. I can try. Number one, I'm an introvert. I'm not an outgoing person. I don't get thrilled by being with people. I feel most comfortable and actually most powerful when I'm by myself doing something and recharging, that usual introvert extrovert thing. So that's part of it. I'm a people pleaser. So if this phone call involves trying to have a difficult conversation with someone, they might take it a certain way. So I don't want to hurt their feelings, but any good manager or director or spouse or whatever needs to be able to have those uncomfortable conversations. But I think that's part of it. I suppose things like not like fearing the pushback or the negativity coming back at me, if it's, again, a difficult conversation. I guess those are some examples of why, that internal conversation that's going on before I make a phone call or whether I even realize it or not.

Dr. Heather Fork: On a scale of 0 to 10, John, with 10 being I really don't like talking on the phone phone and 0 being, oh, I'm fine with it, how much do you dislike talking on the phone?

John: I dislike it? Well, I would say about a seven, seven or eight. Right now, if I look on my phone, I have a weekly reminder to call my daughter. Now, I don't really plan to call her every week. But I put it on there weekly because then at some point I'm going to see it and then I'm going to do it. But if it wasn't on there, I might just put it out. So, yeah. So I mean, I just, I don't know again exactly the why so much, but that's the scale. Yeah. It's fairly, it's just when I'm on the phone and I'm already engaged, it's not a big deal. It's just the act of initiating it and just doing it. Getting it going.

Dr. Heather Fork: Well, you make a really good point there that often the biggest barrier is that first step and makes me think of this quote, "The heaviest weight at the gym is the front door." I love that. "The heaviest weight at the gym is the front door." So, like you said, initiating the phone call is the hardest part. And that's true for so many things we procrastinate on, which is another clue as to a great strategy, which is make that first step a baby step. For example, if you're trying to write a book, write a sentence, or if you're having trouble looking at your finances, the first step is to just gather the information. So if you think about what you procrastinate on, say what's the lowest barrier of entry? What's that door at the gym, if I can just get in that door, I'll be okay and start there.

Don't think of all the billion things that you have to do. Like if you say you are in a difficult relationship, and every time you think about a addressing that, it's like, oh my God, the kids, the money, the house, so this and that, that's paralyzing. But if you said, the first thing I might do is I just might talk to a friend or I just might write down why I need to do this, why this is bothering me, and just something simple. And then don't think any further than that.

John: It'll help break it down.

Dr. Heather Fork: Break it down.

John: And lower that barrier.

Dr. Heather Fork: So I know we're getting close to time here, but I do want to mention, in addition to finding your why, which is something we just talked about, that's important to just look at why accomplishing this goal is important to you. What will it do for you? How could it change your life? And if you look back in one week, one month, one year, five years, what will be different? Will that be worth it? That can be motivating. But this next thing that I want to mention to me is game changing. It can be life changing. Do you know what this next one, can you guess what it is? It's a great new resource.

John: No, just tell us.

Dr. Heather Fork: Okay. Okay. Using artificial intelligence, so ChatGPT.

John: All right. Now, how on earth is that going to help us with procrastination?

Dr. Heather Fork: It's phenomenal because so many of the things we procrastinate on, not so much the mice, but the monkey and the elephant, the monkeys and the elephants. If we say, okay, Chat, I need to address my finances. This is my situation. These are my student loan debts, this is what I'm doing for investment. I don't have a financial advisor. First you go on to ChatGPT, it's free. So just get on there and then chat. It's like having a conversation with a super smart, empathetic, compassionate person who thinks in seconds, incredibly fast. So then you just type in whatever your situation is. And then say, "Can you give me a strategy or a plan or steps to start addressing this?" And then as soon as you press enter, you count to three seconds and you have your answer there. Whatever it is.

Say you need to do a talk on something, just still chat what the talk is about and say, "Can you make 20 slides for me? Or can you make an outline?" Or if you have to, let's say career change. I did a whole podcast on using ChatGPT to help you with looking at your career. And that can be from, help me understand what nonclinical options are chat. Or help me convert my CV to a resume. Help me understand better what to put in my summary on LinkedIn. And the cool thing is chat is also like a Dear Abby, so you could even say this. So maybe try this, John, say, "I'm introverted. I don't really like docking on the phone, but I have to have these conversations. And sometimes they're where I have to give some constructive feedback and it's challenging for me, can you help me out with this?"

And chat will give you an answer. And the neat thing is, is this is a conversation. So it's not like Google where you Google something, you get an answer and you're done. But then you can follow up and say, "All right, chat. Well, that's awful. But what I really have trouble with is when I'm afraid that person's going to be mad at me. That I'm going to hurt their feelings. Can you help me with this?" And whenever I use ChatGPT with my clients and they have something they're trying to address and I show them online how to use it, all of us have the same response. Our jaw drops every single time. People are like, "Oh my God." And they usually just start laughing and can't stop because it really is mind blowing.

John: No, that's very interesting. You telling me that, yeah, my barrier to asking ChatGPT something which I don't use routinely, but would be zero. I mean, it's an inanimate thing. I can ask it. Because I Google things all the time and to me that's yeah, it's just a step beyond that. So no, that's interesting. In fact, I should probably just use that for a lot of other things. Just like to get ideas. But particularly whether it's with procrastinating or with creating something or with doing something else, it sounds like, yeah, I've never actually sat down and used it.

Dr. Heather Fork: Okay. Well, tonight, promise me tonight, John, and any one of you listening out there, whatever it is you're struggling with. And like I said, it can be a logistical thing, a practical thing. It can be emotional, psychological. It can be like I have, you might say, well, I'm dealing with loss of self-respect because I've been procrastinating so much on this and I just feel bad about myself. I'm telling you, Chats worth the best paid therapist, really, like you can get really great therapy for free.

John: All right. Well, this is how much of a novice I am. So would I just go to chat gpt.com or how do I access it?

Dr. Heather Fork: Yeah, you can go to chatgpt.com. It's also called Open AI, but go to Chat, G as in George, P as in Paul, T as in Tom. And then there's a free version 3.5. The pay version is 4.0 and it's $20 a month. I use the paid one because if you do so many searches or queries, you run out of time, you run out of searches basically. But I would start with the free version and it's just a prompt. There's a space, like a search bar that you just put in the prompt and you can also set up your computer where you can just speak. For me, I press like Ctrl twice and then my microphone comes on and I just talk to chat. I explain the situation, what I'm dealing with, and I say help me out.

John: Nice. That is awesome. Well, that's a great bit of advice in addition to everything else. Thank you for that.

Dr. Heather Fork: Oh, you're welcome. You're welcome. I'd say, that may be one of the most powerful anti-procrastination device that we have so far. So please check it out.

John: All right. This has been awesome. Anything we didn't hit on that you think we need to know about or other ideas for addressing this problem? If not, feel free to tell us again about where we can reach you.

Dr. Heather Fork: Oh, absolutely, John. So I think just to summarize look at whether it's the mouse, the monkey, or the elephant. And then there's so many different ways that you can use to help in terms of strategies such as making a list, having a whiteboard, setting a goal, getting accountability, putting something on a calendar like your to a time. When you're going to actually do these things. Get somebody to be an accountability partner. Look at your why, why it's important to you. Break it down in steps. Lower the barrier of entry to that first step. Do a really mini baby step.

Reframe your fears. Like if there's things that you're worried about, like your income going down, have you changed careers? Try to reframe that and say, well, I can look into options. I know other doctors do this. They're actually jobs where people make more. So I didn't really talk much about reframing the fears, but that's a big part. And that's mostly what I talk about too in my podcast that I did on procrastination. So yes, doctor'scrossing.com is where you can find me and I'd love to help anybody. I'd like to reach out.

John: Well, I am always amazed when I have you here on the podcast, Heather. I guess you always come up with some outstanding topics and issues and solutions and you're just such an experienced coach. So I mean, I really appreciate you. Not only have you helped a lot of physicians working their way through their careers and so forth over the years, but we've known each other for a long time and I really feel like I've gotten a lot of support from you as well. So I do appreciate you and I advise everyone particularly, I mean, if you think you might need coaching, I like the idea of a one-off. If you just want to get a sense of what the coaching would be like. A lot of us have never actually been coached.

And so we don't really know what coaching is. We think it's like someone's going to tell us what to do and I suspect it's not that at all. And so you might just do the one hour, but anyway you have so many things available on your website and the big ones that, like I mentioned earlier, that I find so useful are those pertain to the resume and the LinkedIn because they're so practical. But obviously there's a whole lot more than just that to making a major change in your life, whether it's your career or something else. So thanks again for being here today.

Dr. Heather Fork: And thank you, John. I'm a huge fan of yours. I recommend your podcast all the time and the courses and the summits that you offer and that's why you've been on my podcast multiple times and people really enjoy your episodes and get a lot out of them. So thank you so much. I'm a big fan.

John: You're welcome. So with that, I will say goodbye and maybe we'll see you back here on the podcast again down the road.

Dr. Heather Fork: All right. Well, thanks again, John.

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The post Secrets to Beating the Top 3 Categories of Procrastination appeared first on NonClinical Physicians.

How To Beat Burnout For Good Without Leaving Your Practice

John Jurica — Tue, 29 Oct 2024 11:29:40 +0000

Interview with Dr. Greg Gilbaugh – 376

In this podcast episode, John interviews Dr. Greg Gilbaugh to learn how to beat burnout for good. Greg is a seasoned dentist, practice owner, author, and business consultant.

His career involved overcoming multiple practice-destroying disasters and transitioning away from clinical work due to health issues. In addition to leading and managing his practice, he now helps other healthcare professionals build fulfilling practices that enhance, rather than compete with, their personal lives.

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We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete.

For Podcast Listeners

John hosts a short Weekly Q&A Session on any topic related to physician careers and leadership. Each discussion is posted for you to review and apply. Sometimes all it takes is one insight to take you to the next level of your career. Check out the Weekly Q&A and join us for only $5.00 a month.
If you want access to dozens of lessons dedicated to nonclinical and unconventional clinical careers, you should join the Nonclinical Career Academy MemberClub. For a small monthly fee, you can access the Weekly Q&A Sessions AND as many lessons and courses as you wish. Click the link to check it out, and use the Coupon Code “FIRSTMONTHFIVE” to get your first month for only $5.00.
The 2024 Nonclinical Summit is over. But you can access all the fantastic lectures from our nationally recognized speakers, including Dr. Dike Drummond, Dr. Nneka Unachukwu, Dr. Gretchen Green, and Dr. Mike Woo-Ming. Go to Nonclinical Summit and enter Coupon Code “30-OFF” for a $30 discount.

The Missing Link in Healthcare Leadership

Most healthcare professionals receive minimal business training, leading to adopted rather than designed practice models. Dr. Gilbaugh emphasizes a fundamental shift: start with a vision, not a strategy.

What good is it to build the practice of your dreams only to find out it robs you of the life you always wanted? – Dr. Greg Gilbaugh

This approach has helped numerous practitioners, including a surgeon whose practice was crumbling, rebuild with purpose and direction.

Beat Burnout for Good with Life-Practice Integration Strategies

The key to sustainable practice lies in aligning professional goals with personal fulfillment. Dr. Gilbaugh's approach centers on creating a comprehensive life plan before developing business strategies. This methodology helps practitioners:

Identify core values and life priorities
Design practice models that enhance personal life
Create sustainable leadership transitions
Develop multiple streams of professional satisfaction

Rediscovering Possibilities Beyond Frustration: Advice for Mid-Career Physicians

Doctors…they don’t know what’s actually possible. They only know what they have experienced in their lane. And it’s usually like, I’m frustrated, so I’m going to find a different line of work, or…just going to retire… That’s only two options of a plentiful banquet… You just don’t know what’s being served, and what’s possible.

Summary

Whether you're feeling trapped in traditional practice models or seeking meaningful transformation, the path to change starts with a clear vision. Dr. Gilbaugh's experience shows that healthcare professionals can build thriving practices while maintaining personal fulfillment.

Want to explore these concepts further? Check out Dr. Gilbaugh's book Letting Good Things Run Wild [Amazon affiliate link*]or visit kalosbusinessgroup.com for free resources, including practice development guides.

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 376

How To Beat Burnout For Good Without Leaving Your Practice

- Interview with Dr. Greg Gilbaugh

John: I recently ran across a dentist, former pastor, and consultant who experienced many of the same challenges that many of you physicians have experienced over the years. I thought it'd be fun to get him on the podcast and ask him a few questions about how he has faced those challenges. So with that, I want to introduce a dentist, Dr. Greg Gilbaugh.

Dr. Greg Gilbaugh: Thanks, John. It's a pleasure to be here. I'm looking forward to a chat with you.

John: Yeah, because you're a business consultant, that's the thing that really piqued my interest and being a dentist, a lot of what you've experienced over the years is very similar to what we physicians go through. So I thought definitely we could learn a lot from you. So maybe you can start by just telling us a little bit about yourself and the story that brought you through to what you're doing now.

Dr. Greg Gilbaugh: No, thank you. Yeah, I came to the University of Iowa when I was a young lad. I came here on a football scholarship. I was an offensive lineman. I wanted to come here and play Big Ten football and go to dental school, and I was able to do that. Bought a small practice in the area, got married, and it was the start of a wonderful season of growth. My wife and I, we currently are standing at nine children that we love nurturing and releasing. But for me, I love the field of dentistry. I love leadership and business. The practice has gone through a lot of what I call significant growth strategies where seven years into the practice, the building was struck by lightning and burned to the ground.

John: Oh, boy.

Dr. Greg Gilbaugh: So that was a time where we said, okay, let's take some insurance money. Let's glean what we know is working well, and now let's next step of growth. So we found a place to lease, started practicing again, and then our community endured what was considered a significant 100-year flood, which brought eight feet of water into our clinic space. So we had to regroup, take an insurance check, rebuild, regrow, and then we had a nice location, nice facility. It was at that point in time out of debt. Personally, professionally, I was thinking about my next stages. We had 14 families that were working with us. And then we had the catastrophic 500-year flood that devastated the area of town where I was in, but this time, no insurance coverage for flooding.

So I was 50 years old. I came home to nine kids and a wife, and we were essentially wiped out. We had nothing left. Decided that at this point in time, I was too young to give up, and I really, really felt it was in my best interest to continue on. So we found a new location. We just restarted from scratch. And I knew at that time, it's like, this is now a much bigger office. Mistakes are costly, so I really took a deep dive into business and leadership. No margin for error.

And what we found was that in five years, we doubled our clinic space, doubled our number of doctors, doubled our number of employees, and significant growth was going on. We had learned a lot. Started to build then another clinic facility, and it was during that time that, real quickly, my hands lost their fine motor skill and fine sensation, and we found out that it was due to some brain trauma from playing football, and I had a significant mold infection from probably walking around and enjoying the floodwaters of the great Midwest.

So that was my transition out of clinical care and then into this world of coaching, leadership, helping healthcare physicians. I'm still at the two clinics four and a half days a week. I love coming here, but I think that what I have learned is of some great benefit to others. So that's where I find myself. I'm still in the game, but it's from a leadership perspective, and then branching out to help others.

John: Wow. Well, probably the pandemic for you is like nothing compared to those first two or three events.

Dr. Greg Gilbaugh: We were able to weather the storm well. It's like, and again, we had told the people, yeah, during the pandemic, "We've gone through stuff before. We've been able to come through on the side. We're going to make it. We're going to make it. So let's come up with a mission. How we're going to do this." And we got through it.

John: So now you're focusing on the business aspects of the practice. Can you give us an idea of the scope in terms of maybe how many are working with you or that kind of thing?

Dr. Greg Gilbaugh: Yeah, I've got a larger general care and orthodontic clinic where we've got four doctors and 30 staff here. This one has been in business for 38 years now. And then right across the parking lot, we purchased some space. And now we've got a pediatric children's clinic that works hand in glove with us at this location. And that one has just gone over four years. We started that from scratch. That now has two doctors working in there and a staff of 12. So I go back and forth. They're both very different. One's just starting out. One's a very mature growing one. So I get to see both ends of the stick, so to speak, keeps me sharp.

John: All right. So you've had to rebuild numerous times. Now you're involved in this. And so at some point, a couple of things happened I think from what I know about you, you decide to help others build their businesses, I think, other professionals in health care. And somewhere along the way, you also wrote a book about doing that. So you can take either one of those and just tell me how that all developed.

Dr. Greg Gilbaugh: Well, when I was out of clinical care and wanted to get my thoughts onto paper, that's where the book came from. I have a relationship with a gentleman. He's my personal executive coach. We've formed a great, fond relationship. He's wrote a number of books. He encouraged me to do the same. And so what I saw really was that there is for us in health care, we get very, very little training and exposure to how do we do the business end of this? We have to figure that out on our own. And then also like, how do we lead people? Very little exposure to that. Leadership can be taught, and it can be embraced and it can be learned and you can become very skillful at it.

The other aspect that I found personally and with many others is that when it comes to the issue of faith, I help them to be able to connect their faith to their profession. There's a big chasm, I think, there where they go to their local church. They're not getting the help they want. They're professional organizations. They're not speaking to it. And there's this big chasm. And when they can connect that, they feel that they have got something significant going on. So the book actually is like integrating your personal faith into your practice so that not only does your faith get deeper, but we talk about basic business fundamentals, and then leadership over a lifetime. And so it gives them a foundation that they can now start to build their specific practice how they want to in a way that will grow and be very fulfilling for them. That's how I serve my clients.

John: Well, as I was looking through the book, I mean, I just want to throw out some of the things that stood out to me for the listeners in case they're thinking of picking it up. But there was a lot in there about stewardship, integrity, service, vision, mission, leadership was a big part of it. So it's not just, okay, here is an integrity of how you do certain business practices, but more of a global and oversight in terms of why you're doing this business and how to do it and the values and so forth, principles that go into it. So that sounds very helpful. Now, what's the name of the book? So we can go find it.

Dr. Greg Gilbaugh: Yeah, the name of the book is Letting Good Things Run Wild. And that can easily be purchased on Amazon, whether an ebook or the paperback. They can also get a copy at my website, which is Kalos Business Group. That's K-A-L-O-S, kalosbusinessgroup.com. They can go there. I also have on there for people that are interested, just a free PDF on key performance indicators.

And I say, here are three, just three key performance indicators. You focus on these, and you will find that your revenues will increase pretty significantly over six months. That could be true in the dental field, that can also be true in the medical field. So there are some things that are free, there are some books to be purchased, I think that you'll find it very encouraging. Because it goes over essentials of building a business, which starts with what is your vision for your business?

This is where I find many people in business, but especially healthcare, when they sit down, and they first come to me, and they'll say, "I need some help." I'll give you an example. I have a physician, a surgeon that I'm working with right now. And I met him last year having a chat in a parking lot of all places, never met him before. We started talking. He had an incredibly a walk through hell of a private practice. Partner docs that left, partner docs, it blew up lawsuits, defamation, slander, disaster, and felt bad for him as he's a great physician. And so I said, "Okay, so how'd you get here?"

And he said, "Well, I hired this guy because I knew him from residency thought he was good." And I said, in essence, he said, "This is what other surgeons how they run their business. So I decided this is how you must run your business. No one ever taught me. So I'm looking at the veterans. This is how they're doing it. And it just totally blew up." And I said, "Okay. So what would you do differently?" And he goes, "I would do this, I would do this, I would do this. And I would do this." And I said, "Well, then, why don't you build that kind of a business?" He goes, "Well, can I?"

I go, "You absolutely can." And just saying, "What is your vision? You know, you've got a great opportunity to start all over here. So what kind of private practice surgical business do you want to build? What does it look like? Where are you going?" And then it's like, how are you going to get there? What's your current reality? Which looks like hell right now. But it's like things are, as I continue to meet with them, it's like, yes, now, our current reality is here, and it's already so much healthier, because he has a vision. There are people who left, but there are people who stay because they go, "I like the vision of this place, it resonates with me. This place is going somewhere, it's doing something." And it's like, okay, how are you going to get from where you're at to where you're going? And what are your next steps?

And then how are you going to help to encourage, lead, serve your team to get there? Whole perspective has changed. He's still in the same location. It's just that the guts of his business have radically changed. And all I've asked him is like, "What do you want to do?" He's never taken the time. And as physicians, you know what it's like, John, it's like everything is so busy, that we don't take time to say, "Where do I actually want this place to go?" That's what leads to burnout. That's what leads to frustration.

In some of our email exchanges, you asked a really good question where you said, "Can a group of physicians, can an individual physician, can they build a private practice that really offers excellent service, a personal fulfillment and a generous income without becoming burned out?" And the answer is a resolutely yes. But it hinges on this, personal fulfillment, what is it? What actually is your personal fulfillment? And so what I do when I work with physicians, dentists is I first work with them, I call them, "What's your life plan?" They go, "Well, what's that? No, what I need, Greg, is I need to know how to hire better staff. I need how to do this. I need new software."

And it's like, those are tools for the trip you're going on. Where are you going? And so we work with them, offer help. Sometimes I say, get away for a day. And I give them a tool. It's like, "What's important to you? What are your main responsibilities right now?" And then they list them. And I said, this is what's important to you right now in your life. And of course, business is one of them. How satisfied are you with all these things? But it gives them a snapshot of their life. And it's like, "What do you want these areas of life to look like in three years, five years, whatever?" Because this is what you're responsible for, like John. This is what's in your lap. What do you want this to look like? Too many times, physicians want to have a independent vision for their business that starts to compete with their life. That leads to frustration.

I remember about eight years ago, when I was talking to a group of about, I think it was about 16 dentists at a mastermind with the intention, all of these dentists want to build multiple practices. It's like the new way. It's like, look, if my profit margins are down to here, I'll have to build multiple so I can get it back up. They were going through an exercise about really their vision. What kind of practice do you want to build? And when I had a chance to talk with them I said, "What good is it to build the practice of your dreams only to find out it robs you of the life you always wanted?" And it was at that moment, I was early in this kind of stuff, but I remember it was like dead silence. Pens stopped working and everyone's eyes got big and they looked at me. I go, "I think I just struck a nerve." Which is like, yes, it doesn't mean you can't build the practice of your dreams.

But if it robs you of that life plan, it's like if it totally sucks you out, you know in medicine and in dentistry it's like we're up at the coaches AP polo, like with divorce and job dissatisfaction and alcohol abuse. And it's like, we're not a real healthy group when we get. And it doesn't have to be that way. And I think if early on, it's like, look, the practice of your dreams, maybe the practice of your dreams that you see like 30 years down the road, that's great.

But what is it going to look like in the next five years? Because your responsibilities are different. Time is God's way of making sure that everything doesn't have to happen all at once. Let's take the long view and make sure that you're genuinely fulfilled so that when you're at work, it's like, I like coming home or I like here. And then when you come home, it's a fulfilled life, not just a career with a bunch of zeros where it's like, I hate going to work. The only reason I go to work is for money.

And then it's like, it's not a very gracious master. When they say, look, this is what will give me fulfillment, which is very different from I'm working with a younger dentist who contacted me because he's like, "I'm in this group practice. I've got a four-year-old, a two-year-old and mum is seven months pregnant. And I feel like I've got no time for myself. I'm living out of fear." And it's like, "That's normal, young man. That's normal, okay? You're just transparent enough to admit it. Okay. You fear failure. You fear the future. You fear finances. I would say you're secure enough to admit it."

So we're working on his life plan. Eventually it's like out of a good, healthy life plan will come your vision for your business. Okay. So it doesn't compete. It enhances your life. So that when you have all of these things starting to grow that you're responsible for, that is fulfilling, that is passionate.

And yes, you can have an incredibly fulfilling life. Now, when you say like a generous income, financial reward, that's the fruit on the tree. That will come when you start serving your people, serving your practice, because when you are a fulfilled physician and you are, when you're fulfilled, you're passionate. That is where burnout starts to go out the back door. Because it's like, I love what I'm doing because I see what it's doing to enhance my life, my family, what I'm called to be, what I really, really, really want to do and become that's fulfilling.

That's why I say Monday is one of my very favorite days because I get to come back here. Because I find where I'm at and how I want to finish my life, I'm a young 65. It's extremely fulfilling for me. That's why we chose to build after natural disasters. That's why we chose to go on after becoming disabled. I find a lot of fulfillment .And the practices have built to such a point. It's not like, wow, that is so unique, Greg. It's like, no, this can happen to others.

John: Let me jump in for a minute here, because I want to reflect on some of the things you've said. I mean, first the vision part of it. So many professionals, they just don't really think about the vision. They think, okay, I'm going to get through school, residency, whatever it is to get that licensed, to get that degree and certification.

And this is the way you practice. And when they step back and say, what's really important to them, as you mentioned, they can see that I don't have to keep doing all of this stuff. That's not fulfilling. That's frustrating. That's not in the line with my principles and my values. And I've just been amazed by the way some physicians have focused more narrowly, maybe, on the part they really love.

Um, and again, that gets back to, you're talking about the vision. And we tend to think, well, these things can't change because it is the way it is. And they become afraid of having those conversations with their partners or their boss or whoever. So do you go into a little bit of that, how to communicate your vision, how to get everybody on the same page so that we're all rolling in the same direction?

Dr. Greg Gilbaugh: That is so key and so important because as let's say the leader, which I always, I make synonyms like you're responsible here. Okay. You communicate it. This is where I really want to take the practice. And if you're with others, you need to communicate. It's like, "Look, this is where I feel it really would benefit the practice." It's so much easier when you start at the beginning, when it's just you and you're starting out. And it's like, this is the trajectory so that when you hire other doctors, come on, it's like, "This is where I'm taking this ship. Um, would you like to join us? And do you bring something to enhance this journey? Don't bring in a competing vision. This is what we are. This is what we're about. This is what's important. And this is where we're going." And you keep communicating that to your people.

People want to come to a place of work that's going somewhere so that they can see what I do today is actually making progress towards what I'm here for. I'm not just going around the cul-de-sac over and over. Okay. And then checking out. I'm actually helping this place move somewhere. And it's a preferred future. It's something that's like, yes, I want to get there. And you repeat it over and over and over. And as the leader, you say, I usually stress to the doctors, find your team, your support people. And if they're doing something well, according to where you want to go, and then our core convictions, the six behaviors that we say are essential for success, you find someone doing that. And it's like, you know what, "Hey, time out. Do you see what you're doing? That's exactly what we're about here."

And then as the old football player say, "Helmet sticker, okay, really good job." And you reward those. You say, "This is what we're about." When you're bringing on staff, help people to join. If you're bringing on a partner, it's like, "I just want to let you know, this is what we're about." You will find that there are people out in your profession, in your lane, in your specialty, subspecialty, they're looking for a place just like that. That's who you want to join.

There are other people's like, might be highly skilled, brilliant, really good. But they have a different preferred future. And it's like, that's okay. Well, which one's better? Well, I'm not going to say which one's better, but this one's mine. This is what we're about. So God bless you and go over there and prosper. Yes. But we can't have competing visions for the limited time, resources, and energy that we have here. So let's all bring it to row in the same direction. When you've got a clinic that's moving in that direction, that is life giving, it's encouraging, it's passionate. And when you hit the bumpy waters, like reality gives us, it's like, we're going to get through this. Because I want to get through this. I'm determined to get through this. And we're going to keep going because there's something so fulfilling and satisfying by experiencing this.

John: Let me shift gears for a minute here. Let's say that I am one of those physicians, I'm in my 50s or 40s or whatever. And I do want to build something of my own. And it's not been working. What does working with you look like? What is an engagement with you in terms of what would someone expect? Because most physicians have never engaged a consultant to help them. So maybe you can just share how that looks.

Dr. Greg Gilbaugh: No, that's really good. First of all, we have a lot of conversations to onboard them, and what are you looking for? What is your desires? And I will, I start off with big picture life plan vision. What are you responsible for? You got a guy that's 50. And it's like I've got maybe two kids and they're college age. Okay. So the parenting is little, we're almost done. Okay. So where would you like to go? What's important?

Okay, and then these things. And then okay, and business is part of it. It's like, okay, where are you at? What's your current reality? Well, I'm a partner or I'm a partner in a practice where I'm solo practitioner and I do like this. I don't like this. What are my passions? What are your strengths? And we do some assessments. It's like, "Hey, you're really good at this. This is how you like to lead. These are your strengths. This is what you bring to the game. So what would that look like if you want to change? If time and money were not a problem, what would you do?" Oh, I'd probably do this. It's like, how realistic is this? Do you see you can do this. And I ask a series of questions like, "Are you willing to pay the cost for this?" "Yeah, because this is what it'll get." "Okay. How do we do this? How do you think, now you know where you're going, what are we going to do in the next year? The next two years? What are your next steps that are going to cause you the most success or the most progress in this journey?"

John: One of the things that I hear a lot from my listeners is that they would like to get to the point where you are now. Now you were sort of you didn't have a choice because of some of the challenges, the health and so forth. But can you encourage them or support them and give them advice for how to get to the point where maybe they just want to run the practice, have other physicians that are on the same page, but really focus on the business, the marketing and the growth and not really the grind of working in the hospital or that kind of thing?

Dr. Greg Gilbaugh: Yeah. That is a great transition, because I feel the greatest asset to a private practice is the people. I mean, as physicians, it's like, look, you're all smart. You all have access to you can go to the bank and get finances, you all have a good career, you can get like, training, equipment, whatever, everyone's got access to what differentiates your practice from another, and it's the people that are in it. When you are then saying, I want to move out of the clinical area, from being a provider, to now developing and leading people so that they are now the multiple providers, okay? You now have time to invest in developing your people and getting them actually better.

Now have more time to focus on the vision. Let the others, some business paradigms call them integrators. They're the people who love all the details. They love to get in there and do all the work. They love being on the front lines, let them do that. Then asking them, what do you need to succeed? I will do what I can to make this place even better.

You always have the commander of the ship, so to speak, it's like I'm going to take responsibility for making this place better. Some physicians, some people find like, wow, this is an avenue that I only thought was possible. This is exactly what I want to do. You think of someone in their 50s like that. Here's a person who's got more, probably discretionary resources, finances, wants more discretionary time and you are at the top of your apex of wisdom. Dude, now is the time to, you have so much to give. You have so much to give.

I just read a great book. It was called Full-Time about work. And the authors, one of the premise they said goes, "You know what happens when we ask people to retire in their 60s and get out of the marketplace, we are actually cheating the 30 year olds from great mentorship." And it's like, that was highlighted over and over. It's like, yes and amen. You have so much more to give now in developing people and really making your clinic, your practice become a place that is just exceptional, exceptional. And people want to work there.

John: I think a lot of us would love to do that. If we're in that situation, we can just figure out how to make it work. We're going to run out of time, so I guess just any closing remarks. So first, again, tell us about the book, where we can find the book and the website, and then any advice for again, mid-career physicians who are just feeling frustrated and they're not sure what their next step should be.

Dr. Greg Gilbaugh: Yes. Again, thank you, John. The name of the book is Letting Good Things Run Wild, the integration of faith into your business so that your faith deepens, your business actually gets much better, and your leadership impact becomes incredible. You can find it on, of course, Amazon Bookstores, but you can also get it at our website, Kalos Business Group. That's K-A-L-O-S businessgroup.com. You can order it there. Again, there's also the free PDF on the three key performance indicators, and if you focus on them, you're going to find some good results.

Again, I think that if they want to check out my website. It'll have a lot of stuff there, and if they want to set up a call with me, there's a place to set up a call, and we can just talk, because sometimes doctors in healthcare, dentists or physicians, chiropractors, whatever it is, they don't know what's actually possible. They only know what they have been experienced in their lane, and it's usually like, I'm frustrated, so I'm going to find a different line of work, or I'm just going to retire and get out of the psych.

That's only two options of a plentiful banquet, okay? There's a lot of stuff to choose. You just don't know what's being served, and what's possible. And again, I serve clients by not telling them, this is what you need to do. I try to ask them questions and try to pull out within them what their desires and what their passions are, and then ask questions to find out, is that something that you would like to pursue? Because then I think I can help you in this new journey.

And sometimes it's the second wind that many of them really want, because they, why did you get into this profession in the first place? Well, I want to help people. A lot of ways to help people, and you don't have to throw away all of this experience that you have gleaned over decades. Maybe it's being prepared to do this in your final season of life, which could be your most enjoyable, fruitful, and impactful season of your life.

John: Yeah, it's true. And we've experienced, you've seen people that have done it, obviously I have as well. So it's just a great message. Well, I want to thank you, Greg, for being here today, sharing your wisdom and your resources with us. Be sure I'll have those links for my listeners. They can go and take a look at the PDFs, the downloads that you have, and also learn more about your consulting business. So I guess with that, I'll say goodbye.

Dr. Greg Gilbaugh: Dr. John, one of the highlights of my day. Thank you for letting me come on and visit with you. It's been a pleasure.

John: Okay. Take care.

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The post How To Beat Burnout For Good Without Leaving Your Practice appeared first on NonClinical Physicians.

More On The Benefits of a Professional Corporation

John Jurica — Tue, 22 Oct 2024 12:26:08 +0000

Interview with Dr. Tod Stillson – Part 2 – 375

In this podcast episode, Dr. Tod Stillson explains more about the benefits of a professional corporation and the steps to take in forming one.

This week we build upon our previous discussion where he introduced the concept of employment light and shared his journey from traditional employment to independent contracting.

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We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete.

For Podcast Listeners

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If you want access to dozens of lessons dedicated to nonclinical and unconventional clinical careers, you should join the Nonclinical Career Academy MemberClub. For a small monthly fee, you can access the Weekly Q&A Sessions AND as many lessons and courses as you wish. Click the link to check it out, and use the Coupon Code “FIRSTMONTHFIVE” to get your first month for only $5.00.
The 2024 Nonclinical Summit is over. But you can access all the fantastic lectures from our nationally recognized speakers, including Dr. Dike Drummond, Dr. Nneka Unachukwu, Dr. Gretchen Green, and Dr. Mike Woo-Ming. Go to Nonclinical Summit and enter Coupon Code “30-OFF” for a $30 discount.

Making the Transition Without Rocking the Boat

Our first episode focused on how doctors can win as a micro-corporation and negotiate better contracts. Part 2 reveals practical strategies for a seamless transition and income diversification through professional incorporation.

The beauty of transitioning to a professional corporation lies in its seamlessness. As Dr. Stillson explains you can maintain your regular clinical presence while restructuring your business model behind the scenes. He continued wearing the same lab coat, attending medical executive meetings, and maintaining hospital relationships – but with one significant difference: a $200,000 increase in compensation.

You don't need to shout it from the mountaintops… You just need to ask for it very quietly. – Dr. Tod Stillson

The key is creating a win-win situation where your hospital isn't paying more, but you receive fair market value for their services through a more powerful business structure.

The Power of Professional Negotiation

Here's a crucial piece of advice that every physician should consider: when restructuring your practice, professional legal representation isn't just helpful – it's essential. Under a professional corporation:

Legal fees become a business expense (pre-tax dollars)
Healthcare-specific attorneys can negotiate better contract terms
Non-compete clauses and other contract elements become negotiable
Professional representation levels the playing field with hospital legal teams

Benefits of a Professional Corporation and Income Diversification

The medical landscape is evolving, and with it, new opportunities for income diversification are emerging. Today's physicians are exploring:

“Job stacking” – strategically combining part-time positions
Direct primary care models
Telehealth and “practice without walls” concepts
Multiple revenue streams from different medical services

Dr. Stillson successfully monetized various aspects of his practice, from clinic work to sports medicine coverage, ultimately creating multiple distinct income streams. This approach not only increases financial stability but also provides greater professional autonomy.

Summary

For those ready to dive deeper into professional corporations, you can find Dr. Stillson's comprehensive guide Doctor Incorporated: Stop the Insanity of Traditional Employment and Preserve Your Professional Autonomy on Amazon. His website offers both free resources and paid courses to help you navigate this transition. As part of his commitment to helping physicians thrive, Dr. Stillson also offers a free eBook titled 20 Reasons Every Resident Should Start a Corporation During Their Residency.

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Today's PNC Podcast Transcript

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Transcription PNC Podcast Episode 375

More On The Benefits of a Professional Corporation

- Interview with Dr. Tod Stillson Part 2

Dr. Tod Stillson: And I'll say back in the day when I did this tenure over a decade ago, John, my simple goal was to let everybody in the community, including my own peers, have no idea that it was happening. In other words, I still wore all the same lab coat. I still wore all the branding of the hospital. I still did every bit of work that I was doing. It really looked like no different. I still even went to the medical exec meetings, the staff meetings. I participated. I was very willing to participate. On many levels, it looked like I was doing exactly the same thing.

But behind the scenes, the business model was dramatically different. And that's what was empowering in terms of my autonomy and in terms of my taxes and really the financial side of the equation, as I mentioned. And when I made that transition, I got a $200,000 raise just by making that transition. And so an amazing amount of money. But the point is, is that I wanted to do it seamlessly. And that's how I encourage most doctors to do it.

You don't need to shout it from the mountaintops. You just need to actually to make it the most win-win. You just ask for it very quietly, okay? And for the hospital, they're not paying you more in this system. In other words, you're not asking for a raise. Now, you're listening to me go, wait a second, you said you got paid $200,000 more. Well, I did. And that's because their stupid employee contract was a stupid employee contract that wasn't paying doctors fairly, okay? I just was now getting paid fairly for what I was worth in the marketplace. And it's that simple.

So that's not more, that's just fair, right? And that's important for a hospital. I see it in that way. I have plenty of hospitals that also pay doctors in employment-like contracts on salaries too. It doesn't have to be productivity-based. There's all sorts of PSA structures that a doctor can use that makes sense for them if they prefer that. But the point is make it win-win.

John: Excellent. Now, I don't know if you mentioned this earlier or I heard it somewhere else in hearing about your background in that.

So if you're currently employed and you have a non-compete, does that itself become a barrier in any way? Or do you still have a non-compete under your professional incorporation?

Dr. Tod Stillson: It's all about the negotiation. One of the elements that the hospital wanted to put in place with my new PSA contract when I made that conversion, they wanted to put a non-compete in that basically was non-compete in the essential services the hospital was performing while I was engaged in the contract. It didn't have a one year or a 30 day or 90 day, one year, two year wraparound non-compete around it. It was just literally during while the contract was in place. That was all about negotiation. So the point is, it's all about what you want to negotiate.

So if you convert it over and if they're like we had a one year non-compete when you were an employee. We want to have a one year non-compete in this employment-like contract. If you're okay with that, they're okay with that. But it's also a point in time where as an independent contractor, you might say, well, let's negotiate that down. Okay. Let's take that down to three months, six months, eliminate it altogether.

And as your listeners know, this is something that's a hot topic in medicine anyway, right now that it may get eliminated federally all across the board, or at least get put back into the state's hands. And there's just a whole bunch of stuff going on in that context. But the answer is, this is an opportunity when you reformulate a contract to determine the exact terms of it.

I'll bring this point up again to your audience. This is the point where I did what I would recommend them to do. I hired a lawyer who understand healthcare contracts, who negotiated and worked on my behalf. And that was one of the smartest moves I made. And one of the best return on investments that I ever made when it came to this, because they knew and understood things. And they could speak the language, but the hospital lawyers that they needed to hear and communicate it in a way that was best for me.

So when you try and negotiate it yourself, you're not going to typically beat the hospital layers. Okay. You aren't. No matter how kind they seem to be to you, they-

John: They're smiling all the way.

Dr. Tod Stillson: They are smiling all the way. And that's because they're going to kind of, because of information asymmetry, oftentimes, they're going to list that contract more towards them. That's their job. That's who they represent, then towards you. So don't be afraid to hire a contract review or negotiation lawyer. We have them as SimpliMD people that we work with. And so that's another take home message for your audience.

John: Yeah, I'm glad you brought that up. Because I get that question occasionally, it comes up, do I need an attorney to do this or that? And actually, when I close out each podcast episode, I say, get an attorney, get an accountant, do these things. And it's just, I mean, it's not cheap, but it's worth it. You're going to end up just being in a much better position if you really have someone who knows what they're doing, advising you and maybe even creating the documents.

Dr. Tod Stillson: That's exactly right. And I'll say when you do it like I've done as a micro corporation so my own PC professional corporation, that's a business expense. So it's not even coming out, unlike when you're traditionally employed, all these things come out of your personal pocket, right? So that's post-tax dollars. And it's feels a whole lot better spending on professional services when you're using pre-tax dollars to spend on those professional services.

John: Now, are there some other things I think, because you've written a lot on this topic, other things that you can think of just offhand that using this new model for yourself, that it enabled you to do that did end up, ultimately, basically diversifying your income or assets. Let's put it that way.

Dr. Tod Stillson: Yeah. So what's your question specifically?

John: So when you've switched to this model of interacting and creating your own micro business, there's other things you can do with it.

Dr. Tod Stillson: Oh, I see. Yeah. Got you.

John: Yeah, that are beneficial.

Dr. Tod Stillson: So first of all, it's about diversifying your income channels. And so then anytime you as a professional can diversify your income channels, the better off you're going to be. Now, a traditional employee, professionally, most of their work is being done with that one prime employer, right? So that's one income channel.

And there's doctors that do side work. They can do 1099 side hustles. Like I said, 40%, 50% of doctors will do that. And so you can have those. That's a good example of just professional income diversification, right? In today's world of younger doctors that I talk to all the time, we call this job stacking. The younger doctor, the younger population call that job stacking. And in today's world of job stacking is really cool, John, because Kate, for you and I, we grew up in this mentality of like, you work for one part, one employer, one job, one income. You're kind of, we're all in, in one place.

And that's just how you did it. And there's a lot of loyalty involved in a lot of these things because they are intertwined in that. But younger doctors don't have that same amount of loyalty. They're smartly, they don't have as much loyalty. They think about lifestyle. So what they do, their end point is not just setting down in a community and working a job for 40 years. Okay. Their goal is a certain lifestyle that they're going to then do the backwards math of saying, what number of jobs that I need to take on that will give me the lifestyle that I want to live and the income that I want to have to connect the dots to that process.

So younger doctors are not uncommon for them to not have a 1.0 full-time job with somebody. It's for them to take on a 0.5, a 0.6, a 0.7 full-time equivalent, and then take the extra time they have and stack in other professional income or non-professional income sources. So they can use their time wisely to create income channels that are not reliant on one big source, but reliant on multiple sources. That allows them to then pick and choose the levers moving forward of how they want to increase or decrease when depending on how it's going to still meet the lifestyle they desire.

Okay. So that's called job stacking and younger doctors will get that. And they are doing that more and more. I don't have to remind your listeners this, that more than, it's actually a little bit more than half of doctors now in training are women as opposed to men, and women in medicine, not to say they can't be full-fledged all in. But we see more and more women not wanting to work 1.0 full-time jobs because they've put off having kids and then they're going to start their family. And they do want to sit down in that a little bit more.

So we're seeing a lot more employers offering 0.5, 0.6, 0.7 FTE positions because you have to for the workforce, especially the women, but even for men. So there's a lot of opportunities that exist in the workforce now to do this job stacking. And that all comes back to your concept that you said, multiple income sources.

So now if you roll back to what I did 10 years ago, I developed multiple income sources and income channels out of the work that I had been doing, that was one source. So what I did was I monetized my clinic work. I monetized what I was doing in the hospital. I monetized my call. I monetized my unassigned hospital newborn call, my unassigned obstetrical call, because those are different nuances when you're covering your own practice and when you're covering the hospital's service, so to speak. And so all of those things got monetized.

I monetized my sports medicine work. I've been the local team physician for the high school for years and oversaw athletic trainers. I monetized the nursing homework that I was doing. And then I began to diversify my income channels through things outside of the hospital's control, okay, including real estate, right? So I'm medical office building. Remember you heard me say I started the medical office building and began to receive income related to the medical office building.

And we really just began to diversify other real estate related elements and other income sources that at the end led to about, all said and done, probably 8 to 10 income sources that were all contributing to my household benefit that was beyond just the one that I had when I was traditionally employed. And that diversification is number one, empowering, but number two, it's also a better way to grow your financial footprint and your financial health because you're going to grow more wealth that way.

John: Excellent. Wow. That's a lot.

Dr. Tod Stillson: That's a lot. I know. I know it's a lot. I'm sorry. No, it is.

John: I'm probably going to, we're going to run out of time here in a minute. I do have one more question I want your opinion on, although you may not be an expert because I'm going to ask you about something I don't think you've ever done, but when you do talk to people in one of the options that some physicians have come up with to say, I want to do my practice in a completely different way. So I'm going to do some kind of cash only practice.

I'm going to do a DPC. I'm going to do this, that, do you have an opinion about just the pros and cons of that model versus doing what you're describing? Is there such a thing as a combination? I don't know.

Dr. Tod Stillson: Well, they're kind of, anything's possible nowadays. So I can say that it'd be tough because of the non-compete part to do a combination. But here's what I would say is number one, employment light is hybrid. So it's like having your foot in both doors, like a private practice and a hospital employee altogether. So it's a hybrid model, if you will.

And I found there to be some great strength and benefit for that. I can see though, that there is great, one of my best friends and my former practice partners here in my local community has a direct primary care model in our local community. So when all that went down to over a decade ago, he left, he went to work for basically a bank, became their little contracted family doctor in the bank, big bank. Okay.

John: Corporate medicine, huh?

Dr. Tod Stillson: Yeah. Corporate med. He went and did a little corporate medicine in a different way, but he got away from the thumb of the hospital. And then he eventually came back into the community and started a direct primary care practice. And he's been wildly successful at that. And I know he's a good friend. I talk to him regularly and I support everything he's doing, even though you kind of, in one level, we might be, "competing" with one another. We're not. But I love that model.

I think for patients, it's a tremendous winner. I think for doctors, it's a tremendous winner. I think that there's huge amount of space and opportunity for direct primary care and kind of going, I call it going off the grid medicine where you're just doing cash only. And I think this is a great place for that. It's not going to be the right thing for every doctor, but it fits into this idea of what I, and it's really what I encourage doctors to think about is micro corporations. So back in the day, John, we would think about medicine fit into one or two boxes, A, private practice.

You ran a business, you had HR, employees, lab, building, a lot of things about running a business versus the other end of the spectrum, being an employee where they ran the business and they just gave you a paycheck. I mean, and that was the two models that have existed for about 20 to 30 years, mostly.

Now we're seeing this growing space of cash only practices. Fantastic. Love to see that. Micro corporations, which is what in some regards what I did. I mean, I'm a little small corporation who has, well, two employees, myself, my wife's my bookkeeper. So there's some reasons that we benefit from having her being a bookkeeper in that. But really only person I have to manage is myself. So that's a micro corporation, and really direct primary care is oftentimes similar version of that, right?

A direct primary care clinic might have their own building. But there's usually going to be one doctor, maybe a nurse, maybe a receptionist, it's very lean. It's that almost again, lean versions of private practice is what direct primary care is in some regards. But I'd also say in this world that we're in, John, for doctors, there's also, and this is one of the courses I teach and people can get on my website to check it out. It's called the practice without walls, how to create a practice without walls, because that's the emerging space that a lot of doctors are inspired to do. And that is exactly what I have done.

Incorporate yourself and then contract out your professional services to anywhere in the world who virtually needs your professional services. So telehealth would be a classic example of that. And so, you can be doing telehealth and while you're living in California here in the Midwest, right, you can do that from anywhere you want in the world. And this practice without walls concept is just growing significantly. Think about Hims & Hers and there's doctors behind the scenes who are filling those prescriptions. Has to be a doctor behind the scenes, right?

John: Yes, exactly.

Dr. Tod Stillson: And so those doctors are working virtually somewhat in a telehealth model, doing that, easy money, easy work for them, so to speak. All right. So there are all sorts of ways that doctors can do location independent work. You had mentioned, I think even before we got online here, that you're still an administrator with the urgent care company that you've been working with. So that to a large extent, location independent work, right? So you don't have to be there. You can do that from your home. That's your professional work, both clinical and non-clinical that doctors can do a whole lot of that.

There's legal work, there's administrative work, just a massive amount of things that doctors can do that isn't just in that traditional private practice model. Okay. So the world is our oyster. There's a lot of options and I like to just inspire and encourage doctors to look at all options rather than just blindly following the herd into traditional employment and saying, this is my lot in life. Because quite honestly, that's a miserable lot to be in nowadays.

John: For sure. For sure. Well, I think you mentioned earlier, we're going to end in a minute here, but I think you mentioned your son is in training. Has he figured out what he's going to land in when he's all done?

Dr. Tod Stillson: Oh, I literally just talked to him today and I said, "John, have you figured out yet what you want to do?" And he loves medicine, and he gets that from his dad. I love medicine. In a family medicine, there's just so many options, right? So he's still trying to figure out how he wants to land the plane, whether he wants to do direct primary care, he might do some emergency medicine too. Even today he's like, "Dad, I might just take a year. We might go out to California." Because his wife's from Alabama and they're having their first child. They're going to end up in Alabama. Let me just put it that way. I know that.

But he's like, "We might take a year when it's easy to travel and go out to California, go somewhere we want to be and just work." Again, he's a good example, creating the lifestyle that you want and then working backwards to do whatever work supports that work. And in family medicine, John, you and I know, you can go a thousand different directions when it comes to the work you want to do.

And so he's got options. I don't know where he's going to land and what he's going to do, but I can tell you this much, he's going to be a great doctor. He's a great young man. I love him. I have five children. I love all five of my children, but he's going to be a good young doctor. A lot of the things I teach, I've shared with him one-on-one and he gets it. And so he's well-equipped. He's already started his own corporation. He's using it for moonlighting while he is in residency.

And so he's doing, like I told you, he's doing what I would have told my younger self to do so that he can thrive in the marketplace. And I really have a, in fact, one of the free eBooks that I have online is 20 reasons every resident should start a corporation during their residency. I feel strongly that if a resident can enter the marketplace by saying to the marketplace, I'm a business, I'm a micro corporation, and I want to be identified as a micro corporation, not as a traditional employee, when they enter the marketplace, that's the key spot because once you get started, even 3 to 5 or 10 years in, just because of the forces of physics, it's hard to make a change.

Okay. It's true. But if you can start out at the beginning by understanding and empowering yourself in that way, you'll likely stay in that space and really learn from it.

John: Okay. Well, I think that if your son was already in practice, the advice you just gave would be just as good. And the reason I say that is because listeners, that's your advice. Look at these things and choose an option and check it out and see if you can make things better for yourself. Tell us again, the website, the name of the book, where we can get all that stuff before we let you go.

Dr. Tod Stillson: So simplimd.com, S-I-M-P-L-I-M-D.com. And my book is Doctor Incorporated: Stop the Insanity of Traditional Employment and Preserve Your Professional Autonomy. You can get that on Amazon. I have lots of free and paid resources on my website. Listen, John, this is my passion project. I retired after 30 years in the clinic and I'm doing this as a passion project, as well as a very novel telehealth business I'm going to be getting off the ground in the next three months that's going to be really cool for doctors.

Think of Hims & Hers in the form of acute infections for the world to be treated in. As a family doctor, we're experts in acute infectious treatment, right? So I'm starting a site to work on that. But I love medicine. I love our tribe in medicine. And my passion and my retirement is semi-retirement, I would call it, my wife would agree, is to help our tribe and help our world be a better place than it currently exists.

And the system is rigged and broken right now. We've got to make changes. And I'm going to keep shouting it from the mountaintops. There are alternatives. There's a better place for us to land. And I want to see us all end up in win-win relationships.

John: Bravo. I'm glad to hear that. And I think if we have more people like you pushing it and sharing and educating, we'll get there eventually. So thanks, Tod, for being here today. I really appreciate it. I've learned a lot. And I think the listeners have too.

Dr. Tod Stillson: And John, thank you for your seven years plus of doing this show and really making a difference in the world. I realize sometimes it feels like, kind of feel like you're in an echo chamber sometime. But the reality is you're making a difference one person at a time. And it's a great effort that you're making. And I appreciate you inviting me to be a part of this. It's a kind of join arms to help people.

John: Yeah. Well, I appreciate that. Thanks a lot. Bye now.

Dr. Tod Stillson: Bye-bye.

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The post More On The Benefits of a Professional Corporation appeared first on NonClinical Physicians.