Interview with Dr. Jill Wener Today’s guest found a new passion and learned how to offer help for burned-out physicians, as a result. Jill obtained her medical degree from Emory University School of Medicine. Then she completed an Internal Medicine Residency at the University of Washington Medical Center, in Seattle. […]
Interview with Dr. Jessica Lubahn Our guest, Dr. Jessica Lubahn found that the best new business solves a problem. In her case, it's a problem experienced by her own patients. Jessica is a urologist, health writer, and consultant. She is also the founder of ONDRwear. It's her new apparel company that sells luxe leakproof underwear. She created this company to destigmatize urinary, menstrual, and other leakage problems. To do so, she has created products that are effective and [...]
The Problem In this post, I want to explain why it is important to validate your business idea. You may recall that in my previous blog post in this series, I described the factors needed to select a product or service to offer future customers: It's an area that you’re passionate about (or reflects your purpose), You have expertise or skills to share, There are customers with a problem to solve, and The customers are willing and able [...]
A New Blog Series I have decided to write a series of blog posts focused on how to get started on your nonclinical online business. It has been a long time since I wrote a dedicated blog post not related to a podcast episode. But it is time to ramp up this part of the web site! The topics will be about starting and growing a business, entrepreneurship, and all of the online tools and tricks that I [...]
On this week’s episode of the PNC podcast, I give 7 top reasons to complete your business degree. I also list one poor reason for doing so. A Master’s in Business Administration is not for everyone. But if you are in it for the right reasons, it can be a career-changing decision that benefits you in many ways. […]
Interview with Dr. Lara Salyer If you want to reclaim the best parts of your career after going through burnout, you'll want to hear how Dr. Lara Salyer did just that. During this week's interview, she describes how she felt when she realized that something wasn't right in her career as an employed family physician practicing in southern Wisconsin. Read More
And Learn to Speak Their Language Today I describe the ways you can get to know your best customers. With that knowledge, you can better design products and services for them. Better yet, you will be able to speak their language. Why Do We Need to Know Our Customers? It helps to know our customers well so we can effectively and efficiently meet their needs through the products and services we produce. However, business owners are often not [...]
Interview with Dr. Marjorie Stiegler On this week's episode of the PNC podcast, I had the pleasure of a return visit from Dr. Marjorie Stiegler. Marjorie shares her insights into the legal landmines that a physician encounters when starting a new business or side hustle, and offers some strategies for avoiding them. As Marjorie is a returning guest, this episode is a little different. We don't go into Marjorie's own background or the specifics of her business. If [...]
Don’t Follow My Example Today it's just me talking about how to select the best online business niche. I'm continuing a series of episodes on the creation of your online business. In Episode 107, I talked about building an email list. Today, I want to step back to an earlier stage in the business development process. It's the important process of deciding on your niche – your online business niche. But before we get into that, let's thank [...]
