Interview with Dr. Lisa Jenks

On this week’s episode of the PNC podcast, I’ve invited physician medspa owner Lisa Jenks back for a follow-up interview about medical aesthetics and her business, Genesis MedSpa.

Lisa is a former emergency room physician who went into medical aesthetics 13 years ago. She joined me on this podcast about a year ago. This week we catch up, learn more about her business, and about a new consulting business she started.

Our Sponsor

We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country, with over 650 graduates. And, unlike other programs, which typically run 1 – 1/2 to 2 years, this program only takes a year to complete. Recently, Economist Magazine ranked the business school #1 in the world for the Most Relevant Executive MBA.

While in the program, you'll participate in a company project, thereby contributing to your organization. As a result, University of Tennessee PEMBA students bring exceptional value to their organizations.

Graduates have taken leadership positions at major healthcare organizations. And they've become entrepreneurs and business owners.

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Medical Aesthetics

There is a broad range of services that a physician medspa owner can provide. But generally, a MedSpa is any business that offers medical-grade aesthetic services. That includes procedures such as PDO threading, radiofrequency skin tightening and micro-needling.

Lisa explains that when she first began practicing medical aesthetics, she admittedly suspected that she was dealing in the business of vanity, serving people on a quest to look marginally more attractive. But she quickly realized that she had oversimplified the situation.

She has since found that the people who seek medical aesthetic services are doing so in an act of self-care, to feel better about themselves, to be more confident and improve their self-image.

 

A lot of what I see every single day is real people with real issues, just wanting to feel a little bit better about themselves.

Dr. Lisa Jenks

Two Paths to the MedSpa Business

The safest way for a physician medspa owner to experience the business is to dedicate a part of their time to aesthetic services while still in private practice, if possible. Dermatologists, plastic surgeons and OB-GYNs already treat patients who may be interested in those services. After a trial period, they can decide if they want to dedicate their practice completely to medical aesthetics.

The other path, the one that Lisa took, is to jump right in. As an ER doctor, the safe choice was not an option for her. She just concentrated on opening a MedSpa, giving her new entrepreneurial pursuit all of her time and energy.

Being a small-business owner is not for everyone. There are personal financial risks you must take, and not everyone enjoys being involved in financial and HR responsibilities. Ultimately, though, she loves the work, and she loves being her own boss.

DermAesthetic Consulting

Lisa is in the process of opening a new consulting service, DermAesthetic Consulting, to teach physicians the business skills they need, as well as procedural training with lasers, injectables, neurotoxins and fillers. 

During our conversation, Lisa offers advice for physicians interested in opening a MedSpa that applies to any small business, including:

  • Surround yourself with good people and know when to consult with them.
  • Hire a business consultant who is an expert in the areas of your weaknesses.
  • Don’t micromanage! Delegate responsibility where you can.
  • Learn how to market yourself.

Conclusion

Opening a small business requires energy, creativity and teamwork. Lisa has heard many doctors complain that they feel trapped in their jobs. And she wants to encourage them to know that they have options if they are interested in making a career change.  One of those options is to become a physician medspa owner.

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Links for today's episode:

Thanks to our sponsor…

Thanks to the UT Physician Executive MBA program for sponsoring the show. It’s an outstanding, highly rated, MBA program designed for working physicians. It might be just what you need to prepare for that joyful, well-paying career. You can find out more at vitalpe.net/physicianmba.

I hope to see you next time on the PNC Podcast.

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Podcast Editing & Production Services are provided by Oscar Hamilton.

Disclaimers:

The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life or business. 

Many of the links that I refer you to, and that you’ll find in the show notes, are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. And I only promote products and services that I believe are of high quality and will be useful to you, that I have personally used or am very familiar with.

The information presented on this blog and related podcast is for entertainment and/or informational purposes only. It should not be construed as medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counsellor, or other professional before making any major decisions about your career. 

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