Interview with Dr. Matthew Jones – Episode 429

This week, John interviews an orthopedic surgeon who demonstrates that frustration inspires the best new businesses, including the startup that he leads today.

Dr. Matthew Jones shares how dissatisfaction in medicine led him to build Towlos, a tech platform redefining how people rent and share trailers across the U.S.


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Frustration Inspires New Opportunities

After more than a decade in orthopedic surgery, Dr. Matthew Jones felt the growing tension between his early passion for medicine and the realities of modern healthcare. During the pandemic, a simple inconvenience, the struggle to find a trailer for his racing hobby, became the spark for something bigger.

That frustration evolved into Towlos, a peer-to-peer trailer-sharing network that connects people through need and opportunity. His story reflects a familiar theme for many physicians: when professional fulfillment fades, curiosity can reignite it in surprising ways.

The Discipline Behind Innovation

Though his new path looks worlds apart from the OR, Dr. Jones shows how the same mindset that made him a surgeon,  precision, preparation, and calm under pressure, became vital tools for entrepreneurship. He discusses how those traits shaped Towlos’ growth and how technology, especially AI, is helping small startups operate smarter and scale faster.

Above all, his journey proves that stepping away from medicine isn’t a failure; it’s often the first step toward rediscovering purpose in a new form.

SUMMARY

Dr. Matthew shows how one physician turned professional frustration into innovation and built a company around it. Learn more about Towlos at towlos.com or contact him at matt@towlos.com to connect or collaborate.

And here is that special offer mentioned during our interview. If you need to rent a trailer any time in the next year, go to Matt's website at towlos.com and use the Promo Code “PNC15” at  checkout to save 15% on your first trailer rental.


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Transcription PNC Podcast Episode 429

Frustration Inspires The Best New Businesses

- Interview with Dr. Matthew Jones

John: I really enjoy talking to physician entrepreneurs. Today’s guest is a great one because he recognized that an opportunity existed to solve a very specific problem that apparently had been completely ignored. So I’m really excited to talk to the guest today. Dr. Matt Jones, welcome to the PNC Podcast.

Dr. Matthew Jones: Thank you. Glad to be here.

John: Yeah, this is going to be interesting. I find it extremely interesting when physicians kind of take a left turn or a right turn or something and just move into something different because they’re inspired. So that’s kind of what— I don’t know exactly what you’ve done in detail, so we’re going to learn about that. But just to get started, tell us a little bit about your medical training and background, and then we’ll get into this other stuff.

Dr. Matthew Jones: Yeah, absolutely. I think I took a U-turn, so we’ll talk about it. But yeah, Matt Jones. I like to tell people that I’m a recovering orthopedic surgeon and now a starving entrepreneur. That’s becoming a thing of the past. That was more of a reality probably two years ago, and so we’re moving along. But I’m an orthopedic surgeon by training. I did a fellowship in sports medicine at UCLA and then went on to practice medicine for 10 years.

John: Okay. Did I see that you were in the Midwest for a while?

Dr. Matthew Jones: Yeah, that’s right. I went to medical school at Wright State, which is in Dayton, Ohio. Then orthopedic residency took me to Arizona in Tucson, and then fellowship at UCLA. And then I practiced at Northwestern Medicine in Chicago for a number of years.

John: Okay. I think I’ve had patients go up there, maybe not to you— maybe they’ve seen you or someone else in your group, because I’m about an hour south of Chicago. Now let’s segue into something that is completely different from that. What happened? Lay out the story of how you got interested in doing something else.

Dr. Matthew Jones: I started medical school in 2002. As we all know, it takes a long time to get through training. By the time 2013 came around, a lot had changed over that decade. When we’re 18, 20, 22 entering medical school, you don’t exactly know what you’re getting into, but you make a commitment and follow through and put your head down. That’s exactly what I did, and I’m sure that’s exactly what all of the listeners have done. You have to commit to it. I like to think that we don’t have to be the smartest people in the room, but we have to be the people with grit— the most grit. As long as we commit ourselves to it, we can be okay.

That was exactly my story. Then you kind of wake up at the end of fellowship and get into practice. At least in my opinion— and I’d love to know your thoughts here too, John— that decade in the 2010s seemed like medicine changed a lot. What I thought I might be doing didn’t seem to correlate, at least in my mind. It’s possible it’s a combination of me not knowing exactly what I was getting into and the fact that things changed quite a bit.

John: I mean, I lived through a lot of that, and I was working even as a CMO at a hospital for a while. Everything was changing— Medicare rules, reimbursements being reduced, insurance companies making it harder and harder to get paid. It was just a huge change. The other thing I’ve always mentioned in the past is that when you think about it, basically when we decided to become a physician, we were a child— a teenager. Some even make that decision when they’re five years old.

Dr. Matthew Jones: Right.

John: And the reality does not match the fantasy we may have had. But it’s the way it is. You make a commitment, and then if it works out, fine. But there’s nothing to say you have to do that the rest of your life.

Dr. Matthew Jones: Yeah. I’ll be the first to admit that I think— and I realize I’m a bit biased— but I think orthopedic surgery is probably one of the best specialties within medicine. So I recognize that I had it better than most. My wife is an internist, and then she did a primary care sports fellowship. We met at UCLA— she was doing primary care sports, and I was doing ortho sports.

John: Nice.

Dr. Matthew Jones: And so I kind of have watched her journey, you know, for the last, I guess it’s been 13 years or so. And I just watch her grind, and it’s hard. So, I mean, I have so much respect for all the physicians out there, especially the primary care docs that are just giving of themselves. I mean, I was just talking to my wife this morning, actually. She was telling me about, you know, she, on one of her days off, went ahead and did a telehealth with some patient that I think was kind of suffering and was kind of needing some help and advice. And, you know, no good deed goes unpunished, right? Because then she’s gotten, I think, six or seven MyChart messages after that interaction, kind of working through stuff. And so I just, I really have a lot of respect for any physician, partly based on my own experience and then partly by observing my wife’s experience.

John: It's amazing to me though, there's some people that have been in practice 30, 40 years and they don't look like they ever want to stop.

Dr. Matthew Jones: Yeah.

John: I don't get it, but it's good to have those people around.

Dr. Matthew Jones: Absolutely. Yeah, we need them. Yeah, exactly. I think also, I mean, again, I realize that I’m probably talking to a friendly audience here, but I also feel that you should not feel that you have to be stuck. Like, I think there’s such investment, whether it’s time or whether it’s hundreds of thousands of dollars for many of us, that you’ve invested into this career. And man, there is a high bar to saying, I’m going to look, you know, I’m going to look at something else. I mean, I remember personally, when I brought that up with my future father-in-law, that was not a great conversation. Oh man.

John: But you know, look, you’ve been successful at one thing; you’re going to be successful at other things. I’ve not heard anyone, you know, that left medicine and ended up on Skid Row or something else. All right, so you had some hobbies or something going on that you were interested in, which not only were you kind of unhappy with ortho, but now maybe this thing has started to call to you. Tell us how that happened.

Dr. Matthew Jones: Yeah, exactly. I mean, I’m going to blame some of this on COVID. You know, for most of us, there were a lot of bad things that happened as a result of COVID. But if you really kind of, as I’ve reflected back on it over the last few years, there were also a lot of interesting good things. I mean, I think one of them has been the ability to do what we’re doing right now and have these video podcasts, you know, over Zoom, and being able to connect with patients and stuff. So that was something that was certainly stimulated.

So COVID came around— I’m, you know, I’m probably a little bit of a stereotypic orthopedic surgeon where I enjoy doing kind of crazy stuff. And one of my hobbies was driving a sports car on the racetrack. This is a little bit nerdy, so I’ll go quickly here, but I was looking for a naturally aspirated engine, which means no turbochargers, no superchargers, and then a manual gearbox. I wanted to be able to shift through the gears myself, because both of those things are going the way of the dinosaur. You know, I mean, let alone the skill of driving, but certainly an engine that does not have a turbocharger— a naturally aspirated engine— and then just a manual gearbox. I think I have a T-shirt that shows one of those shifters, a manual gearbox, and I think it says “Anti-theft device.”

John: That's a good one.

Dr. Matthew Jones: Yeah. And so I got into that right around COVID, because I was miserable like most of us were. I was kind of looking for an outlet, and then, you know how it is— you always meet a buddy, you always need a buddy, right? And so I met a buddy named Trent, and he was like, “Hey, do you ever take your car to the track?” And I was like, “No way.” You know, that made no— that didn’t— I mean, I guess I would, but I was nervous. I was scared about that.

So sure enough, you have a buddy, and he gives you the confidence, he kind of helps guide you, right? And so we were living in Chicago at the time, and we were able to drive our cars up to Road America, which is an iconic racetrack up in Wisconsin. You know, you can just drive there— it was about two hours away. We loved that— great experience.

And you know how it is— you kind of get the bug, and then you’re like, “Okay, let’s find other iconic racetracks.” We wanted to be able to get farther and farther from home, to go to racetracks that were farther away. We quickly recognized that there’s a real danger that we might be stranded there if something breaks— you blow a tire, something mechanical fails, or God forbid, you go off the road or get stuck.

So we were like, “Okay, let’s just rent a trailer. Let’s rent a car hauler.” And this was 2021, and it was surprisingly hard. I think it was way harder than it should be. So we ended up actually buying a trailer. My buddy and I— Trent bought a trailer because we couldn’t find the right one to rent. So we just bought one.

And that’s what kind of started the wheels turning— “I wonder if there’s something here.” I mean, we needed the right trailer. Does this happen in other industries? So we looked into ATVs, snowmobiles, power sports like boats, and then we looked into horses. We started talking to people in the equestrian world— not really a world I know much about— but we started learning that, yeah, there are people all the time who just borrow their friend’s horse trailer to get to competitions all across the country.

So we quickly recognized that there’s a real need to allow people to unlock opportunity, unlock fun, unlock adventure. And one of the things holding them back is the right trailer. It sounds really quirky and weird, you know, until you actually dive into it. And it turns out that’s a four-plus-billion-dollar industry in the U.S. You know, I would have guessed maybe a billion, maybe 500 million— something like that. It was actually a much larger market than we expected.

Then we started talking to people on the other side who own trailers and asked them how often they use those. And the answer was always the same: two to four weekends a year. “Okay, what do you do with that trailer the rest of the time?” “Oh, it just sits there, and my wife yells at me.”

John: In the driveway or takes up half the garage.

Dr. Matthew Jones: Yeah, exactly. I got to pay storage fees. ’Cause people always have their sports car. They always have their horse. They always have their race car. They always have their ATV, right? ’Cause that’s the fun. That’s the toy. But what a lot of people don’t have and don’t want to own necessarily is the trailer. So a little, little kind of slice of the world that not too many people know about that really, surprisingly, is something there.

So then we started— the kind of gears started turning as far as, is there an opportunity here for this to be a peer-to-peer marketplace? A little bit following in the footsteps of Airbnb or Turo. Turo, T-U-R-O, is a peer-to-peer company that does car rental. So, you know, if I own a car, I use it whatever, you know, three days a week, but I don’t use it the other four. I can list it and rent it out and, you know, I can meet someone else’s need but also put a couple, put some bucks in my pocket. So we kind of followed that model.

John: No, the drill thing, I hadn’t thought about this, but you know, like if you own a second home, you have a car there that doesn’t get driven half the year. I’m just thinking, ’cause my wife and I own a place in Scottsdale, you know, say, oh, I could rent my car out.

Dr. Matthew Jones: And do you guys leave a car there?

John: Yeah.

Dr. Matthew Jones: Now, of course, the challenge, and they’ve done a good job of getting around this. Sometimes the challenge is the handoff. So if you’re not physically present, you know, how does that work? Well, there’s this term called contactless rental, and Turo does that a lot. We’re here at Towlos, we’ve been working towards being able to allow for that too. And that’s one of the beauties of technology. I mean, I’m a technology nerd. I love the way that technology, when applied correctly, can solve problems and can help. I mean, it certainly happens in the health IT space all the time. I mean, I have a lot of friends who are kind of in that overlap of technology and medicine, and I think that’s a really fascinating space too. But I love the way that technology can really handle maybe some of that mundane stuff and can kind of allow us to do the things that we as humans enjoy doing.

John: You know, something else just popped in my head about that. I just realized that one of my kids goes online to find parking spots, you know, because their car— rather than pay 15, 20 bucks.

Dr. Matthew Jones: SpotHero is probably— might be what they—

John: Yes, exactly.

Dr. Matthew Jones: I think it's been around for about 10 years or something.

John: So now you said you mentioned Towlos, right? That’s the company. Now, where did that name come from? What does that mean, Towlos?

Dr. Matthew Jones: So it’s T-O-W-L-O-S. I wanted to make up a word, right? Because when you make up a word, you can own its definition. And this was when I think I got a little bit lucky, John, because I didn’t do a lot of research on this, but for some reason, I had this instinct that the company— it’d be great to make up a word. One, you increase the chances that the domain is available. And then two, if you make up the word, then you can own its definition.

And as that company evolves over time— because we all know, as entrepreneurs, it is a meandering journey— you know, you never go from point A to point B. You bounce, you bounce as you’re going to point B, right? And so I thought, okay, I don’t know if I necessarily want to pick something that is very— with a word that’s very restrictive.

So if you can make up a word, then you can kind of own its definition, and that definition can evolve over time. The other— so that was, I think I had four rules. So one was I wanted to make up a word. Two, I wanted it to be two syllables. I feel like many times you hear a name, especially, let’s say, a word that’s been made up— your ears, I think, have a hard time sometimes picking up on it if it’s just one syllable. And so sometimes a two-syllable word can stick in your brain a little bit better.

And then that was number two. Number three was I was really trying to get it to be six letters or less, just with, you know, being able to fit on logos and even a URL. And I wanted it to be six letters or less. And then kind of the probably most important criteria was that it had to be a domain that was available on GoDaddy or Namecheap or something.

John: Right.

Dr. Matthew Jones: So that’s it. And then, so then we tried to say, okay, we started to filter those down, started to come up with little words that had hitch or tow or haul or something trailer-related, you know, in there to give it just a little bit of— to give it a little bit of an anchor. And so we were, you know, I remember, I think we were thinking of words like Hitchley, or was it Holly, or, you know, we went through a bunch of them and then landed on Towlos.

John: So you haven’t attached anything to the “los” part of it. It doesn’t mean anything necessarily; it’s just an extension of that three-letter word and easy to remember.

Dr. Matthew Jones: Somebody— if somebody thinks of something clever, I’m all ears.

John: So it’s definitely a Towlos.com, right? It’s that people want to look it up.

Dr. Matthew Jones: That's right.

John: All right. So what do you think about physicians being entrepreneurs? I mean, it seemed like it was natural for you. Were you being pushed away from medicine, like you’ve mentioned, or was it something that’s just like this thing I have to do because I’m an entrepreneur?

Dr. Matthew Jones: Well, I think as we talked about earlier, I think I felt a big pressure to say, hey, I invested all this time. I think also, I don’t know if you guys— if you talk about this too often— but I think the other thing is kind of that reputational… I don’t know what would be a good word, like though, just the reputation. It’s not harm, but the— I feel like you potentially suffer a little bit reputationally, right? Because this is a very respected profession, and to walk away from that— I think those of us on the inside— I mean, it’s amazing the polarizing reaction that I get, and I’m sure a lot of your listeners get. When I talk to a doc and tell them kind of my journey, I mean, almost immediately, without even me saying anything, they’re almost jealous. And then I say that same thing, I, you know, give the same story to someone who’s outside of medicine, and they look at me like I have three eyes.

John: Yep.

Dr. Matthew Jones: Has that been your kind of experience too?

John: Oh yeah. You know, you can get all kinds of guilt trips, and people question it.

Dr. Matthew Jones: Yes.

John: And even fairly, you know, and it depends— you know, and if you’re in a long line of physicians, oh heavens, now you’re really breaking the mold and doing something wrong. You know, there’s really no— everyone changes jobs. I mean, you know, it doesn’t happen as often maybe in medicine.

Dr. Matthew Jones: So for about five years, and I didn’t really recognize this at the time, but I guess my— and my wife has told me this kind of in retrospect— is that about three, probably three days a week, I would say something to the effect of, “I’m not sure how much longer I can do this.” And that was— and I kind of left it at that. But I think I was like, there is no way I would do anything else. You know, it’s just— that thought— I think I made those comments, but then I had some cognitive dissonance where I think I didn’t even realize that maybe there actually— you know, maybe there is actually something else out there.

I thought at some point— I, you know, I did some consulting with Smith & Nephew and Stryker and some of these other medical device companies within the ortho space, where I helped design some of the rotator cuff implants and the ACL fixation devices that we used. That was a real— there was real kind of intellectual outlet for me, and I really enjoyed that. And I just kind of thought maybe someday, after I’ve been working as an orthopod for 25 years, maybe I could, you know, sunset a little bit and work as a consultant and help— you know, be a part of the innovation cycle.

I think that was the extent of my outlook on where my career might go. But after saying, “I’m not sure how much longer I can do this,” my wife— I think she probably just got sick of me saying that for five years. And then I did stumble across this. You know, I got a Corvette— it’s a 2018 Corvette Grand Sport for the car nerds out there. That’s the naturally aspirated engine with a manual gearbox. I got that car, and then, you know, I was still doing ortho, and I ended up kind of starting Towlos as a little bit of a side hustle.

And I ended up doing ortho and Towlos for about a year. Okay, so I was kind of doing both, but I really felt my legs kind of starting to do the splits. And I was like— it was kind of like, oh man, I’m not going to be able to do either one of these well. So it came to a point where I needed— it was a really hard decision. And I mean, that was not an easy transition, right? I mean, you were giving up a lot. And so that was a really hard decision.

And I would say that one of the— I feel like probably the key thing for me was having a spouse who supported that decision.

John: It helped.

Dr. Matthew Jones: I think if you don’t, I think you’re just— you’re introducing additional headwinds into something that’s already hard.

John: So now are you pretty much devoting, or at some point devoting, full time to this, or the majority of your time?

Dr. Matthew Jones: Yeah. So that was three years ago. And starting in— so my last surgery was December 18, 2021.

John: Got it.

Dr. Matthew Jones: Yep. So it’s, you know, four years going on. So 22, three, four, and then so— coming up almost four years.

John: So there was some planning involved, and you had to come up with a way to make this transaction work. So how long have you been able to actually market it and get customers and that kind of thing?

Dr. Matthew Jones: Yeah, sure. I mean, the website went live near the end of ’22. So we’ve been operational for all of ’23 and ’24. So, you know, let’s call it two and a half years, you know, for me. This was an incredible pivot. So it wasn’t that I was doing, you know, some startup that was still within the medical space. And so there was, you know— oh, there was really no overlap when it came to the knowledge work. What I realized a little bit in retrospect is there actually are a ton of parallels, I think, to being a startup founder to being a surgeon. And I’m happy to kind of go into a couple of those if you’d like, John.

John: Do it.

Dr. Matthew Jones: Okay. So, you know, one, I think, is kind of just attention to detail. We have to, as surgeons, of course, we have to be very precise. I think that’s probably both inborn— you know, that’s there already, you know, that’s there from the beginning. But I think that’s also kind of beat into us over residency and fellowship. And that’s a very good thing, right? It’s just attention to detail.

There is an— I’ve realized that there’s a significant overlap to that. And in— as a startup founder, I mean, there are so many little details, and I think the successful ones have a significant attention to detail.

I think another one that helped me a lot that I didn’t recognize at first was performing under pressure. So, of course, in the OR, you know, we talk about tourniquet time, we talk about anesthesia time, and you don’t have the liberty of, you know, kind of solving a difficult problem and having plenty of time. You know, you have to be able to kind of think through your algorithm. I had a plan A, and now we’re onto plan B, but then, okay, what’s plan C? And you have to be able to kind of quickly pivot and make decisions.

I mean, sadly, I think I worked with some surgeons— fortunately not too many— who I think struggled with that a little bit, where they were indecisive. And that is just, you know, in the operating room. And that is— hopefully not deadly— but that’s just not a great, that’s not a great character trait. And so being able to perform under pressure certainly applies to being a startup founder.

The other thing that might be a little bit more obvious is that grit and the resilience that I think we all— I think anyone who survives medical school, survives residency— they have a certain amount of grit. They have a certain amount of resilience. Otherwise, you just don’t make it. And that same character trait applies to being an entrepreneur as well.

John: Very interesting. As you were talking about the attention to detail and everything is done in an order, it made me think that standard operating procedures in the OR— for the nurses, everybody there— that would be very applicable to a business, you know, where everyone has their role and here’s what we’re supposed to do, and do it in the right order, and all that kind of thing.

Dr. Matthew Jones: Agree. Yeah. Yeah. And being able to kind of inspire a team, right? You have to be able to do that in the OR. Of course, there’s anesthesia, there’s scrub nurses, there’s the, you know— there’s a lot of individuals, and you’re all working towards the same goal. And if you’re— as a surgeon— I think typically you are kind of the designated leader of that environment. And if you can inspire your team to work towards the same goal, I think that’s an incredibly important skill. And you’re right, I think that really applies to being able to build a small team as an entrepreneur.

John: You had a partner when this whole thing started, from what I understand from what you told me earlier. Now, do you have a partner now? Is this run by you, by two people? What’s the team look like?

Dr. Matthew Jones: So I think you’re mentioning— maybe you’re referring to my buddy Trent. He was my buddy in the Corvette and the racing world, and he was a big inspiration for kind of the concept, but I basically ran with it on my own. And so I was the sole founder. And I was a solopreneur for two years.

I think this was where I was kind of headed, John, which is— it was an incredible professional and personal journey for me, going from just medicine, medicine, medicine— very good at a very small slice of the world— and then having to really kind of reset. So I was a solopreneur for about two years. And then I’ve— and then I started building a team.

And then, so now I have a co-founder named Jeff. He’s our chief marketing officer. And then there’s our social media manager, Maggie. So right now there’s kind of the core three of us that are actually Towlos employees. And then we have a ring of about 13 consultants that, you know, work for us— not quite full-time— but, you know, whether it’s our fractional CFO team, our legal team, our web dev team. So there’s about 13 additional ones that are kind of— maybe not quite employed by Towlos, but are certainly driving us forward.

John: That’s pretty cool. Is tech a big part of this, other than, let’s say, a website?

Dr. Matthew Jones: Yes, absolutely. We think of ourselves first as a technology company and second as a trailer rental company, right? And, you know, most founders are a little bit quirky, and I think I follow that same pattern. But— and so sometimes we have some quirky beliefs that may or may not be true. But one of the beliefs that I have is that in 10 years, everything that moves will be autonomous— if there is desire for that to be autonomous.

So what I mean by that is— if you think about— you already see vacuum cleaners at home, right? What’s the name of those little guys?

John: Roomba.

Yeah, exactly. So those are operating independently, autonomously, right? You may— you guys may have seen some lawnmowers now, or there are some autonomous lawnmowers, obviously cars. I just recently purchased a Tesla, and that thing has driven me— driven me home several times. And so I think our belief is that everything that moves— we’re thinking that it’s going to be within 10 years, probably 10 years from now— will be autonomous.

But where’s the human? Where does the human come in there? The human comes in if the human wants to be a part of that journey, wants to be at the destination— wherever that, you know, wherever that vehicle is going. And so we positioned ourselves to try to be prescient about that oncoming reality, not knowing exactly when and how that’s going to happen. But we’re positioning ourselves to be around these enthusiast activities.

So whether it is snowmobiling or getting to, you know, a racetrack, or getting horses to competitions, or getting your— I have some friends that they— they soup up their Jeeps, and, you know, they put these big tires on them, and then they head out to Moab, Utah, and they love kind of crawling around on the rocks. And they don’t drive there— they tow those. They tow those Jeeps there. Those things— I don’t even know— some of them aren’t even street legal.

And so we’ve been thinking about— I think that there’s going to be this divergence of people who are going to be present in their vehicle, not because they have to operate their vehicle, but because they want to be at the destination of wherever that vehicle is going. And so we’ve started to think about how we, as a technology company, can understand kind of the movement of goods and services, can understand, you know, different kinds of data points, because we see ourselves as really a data company.

And so we’ve worked towards— and we’re on the front end, the learning end of this— but we’ve loved the way that AI has really revolutionized our entire world. We strongly believe that startups that bury their head in the sand with AI and intend to have a bit of a techno-pessimistic perspective with that, I think, are going to lose. And so we’ve really started to try to lean in and learn.

It is a really fast-changing world with AI. I mean, it’s amazing how quickly these models are getting better and better. We believe that any startup at this stage— they really need to lean into AI. And I think if they don’t, I think they’re going to be on the losing end.

I guess to summarize, John, yeah, I think we really see ourselves as a technology company first and foremost.

John: Yeah, it’s like a lot of those that, you know, seem to be just solving a problem, but the reality is, yeah, the solution always involves, you know, a lot of programmers and things like that.

Dr. Matthew Jones: Exactly. Yeah. Again, something I know nothing about, you know. So one of my— I think one of the things that I bring to the table is trying to identify talent, try to get them in the room, and then have the belief in them and have the trust in them to let them do what they’re built to do, and then try to get out of their way. And that’s hard. That’s hard. But I think that’s what I’ve been trying to do— identify people who have passion, who have talent, who have skill, and then get out of their way.

John: It sounds like the typical successful CEO to me. So it’s a good plan.

Dr. Matthew Jones: I'll let you know.

John: We’re gonna run out of time here, though, so we’ll go through— what can a person expect if they just wanna try and find this trailer that they need, you know, now or soon? And so what do they do? Where do they go? And just kind of explain it to us.

Dr. Matthew Jones: Yeah, absolutely. So we have not built in a mobile app right now. That’ll probably happen in the Q2 of 2026, is our anticipation. And so right now, just go to Towlos.com— T-O-W-L-O-S. We’ve built the site to be mobile-friendly. Ninety-two percent of our users are on their phones, and so the site works pretty well on your phone.

And we now have trailers in, I think, every state except for Maine, I think. So now, you know, these are specialty trailers, right? This is not your kind of— just your standard utility trailer. Although we have quite a few standard utility trailers, they’re dump trailers, they’re car haulers, they’re enclosed trailers, they’re horse trailers, motorcycle trailers. So things that, you know, would be more considered specialty trailers.

And so, yeah, it’s that easy. Just type in your city and state, just like you would on Airbnb. I’d love for people to go to the website, check it out. I’d love for honest, candid feedback— that’s the only way that we grow. And so we have left our egos at home. And so, I’d love— you can even just email me, matt@towlos.com, if you have any questions or you have a bit of feedback that’s like, you know, “Hey, this is weird,” or “Have you considered this or that?”

So we’d welcome your feedback. We’d welcome your comments. But yeah, just Towlos.com, and it’ll take you from there, and you can just rent. You know, the cool thing is, you can rent a trailer in your PJs.

John: But they should have— they need to know the type of trailer, the size of the trailer, and the dates that they need it. That’s kind of what you end up putting in.

Dr. Matthew Jones: They’ll plug all those in, yeah. You can go ahead, and you don’t have to do all that right at the front. You can just basically type in your city and state, hit the magnifying glass, and it’ll show you all the trailers in your area. And then you can always filter down, you know, if you want to— if you know of a specific trailer— but you can start by just entering your location and take it from there.

John: That’s cool. All right, anyway, any advice before I let you go for those that are in medicine for five, 10, 15 years and feel like it— I might want to do something else, but I’m kind of fearful of that?

Dr. Matthew Jones: Sure. Yeah. I mean, one, I hear you. I think we all have that same fear. I think one thing that I realized is that if you do nothing, you guarantee your outcome. And so what we don’t know is— is if we do something, we can’t guarantee what that is. But I’ll tell you, if you do nothing, if you stay and just do exactly what you’ve been doing, you can guarantee that outcome.

John: All right. Well, this has been fun. I’m going to have to have you come back when you’re, you know, maybe a couple of years from now.

Dr. Matthew Jones: I'd love to. Thank you

John: And see what you’re into then. I’m sure it’s going to be looking a lot different as things grow and the business gets bigger and the team gets bigger. That’d be great. All right. Well, thanks for being here, and we’ll keep in touch.

Dr. Matthew Jones: Thank you, John. Really appreciate it.

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