Interview with Dr. Jessica Lubahn

Our guest, Dr. Jessica Lubahn found that the best new business solves a problem. In her case, it's a problem experienced by her own patients.

Jessica is a urologist, health writer, and consultant. She is also the founder of ONDRwear. It's her new apparel company that sells luxe leakproof underwear. She created this company to destigmatize urinary, menstrual, and other leakage problems. To do so, she has created products that are effective and beautiful. 

Dr. Lubahn received her medical degree at the Washington University School of Medicine in St. Louis. Then, she completed her surgical internship and urology residency at the University of Texas Southwestern Medical School.

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We're proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, unlike other programs, this program only takes a year to complete. Economist Magazine recently ranked the UT Haslam Business School #1 in the world as the Most Relevant Executive MBA.

By joining the University of Tennessee Physician Executive MBA, you will develop the business and management skills you need to find a career that you really love. To find out more, contact Dr. Kate Atchley’s office at (865) 974-6526 or go to nonclinicalphysicians.com/physicianmba.

A Common Problem Emerges

Jessica helps patients with incontinence in her practice. However, she discovered a large percentage of patients with mild incontinence. And they did not want to risk surgery for a minor problem, albeit a very annoying one.

In medicine I'm very risk-averse… In the entrepreneurial world there is nothing like that… You just realize the world is so big, and there is so much out there that you can do. – Dr. Jessica Lubahn

So, it became her mission to find a solution.

The Best New Business Solves a Problem But It's Not Easy

Here is a very abbreviated list of steps that Jessica had to complete in creating her new apparel company:

  1. Identify a problem experienced by her patients.
  2. Conceptually design the product.
  3. Create a hand-made prototype of a potential solution.
  4. Research the industry, network with experts, and determine if creating the product is feasible.
  5. Establish her business, and engage an accountant, attorney, and other professionals.
  6. For her physical products, create a pattern, and find a manufacturer.
  7. Create a website, social media accounts, and develop a marketing plan.
  8. Start selling and delivering the product.

If you’d like to check out Onderwear, go to ondrwear.com. The website is well-designed. The products are presented tastefully. And at the time of this podcast episode,  you can get a 15% discount on its clothing.

Summary

Dr. Jessica Lubahn is an excellent example of a physician entrepreneur. She identified a problem and created a business to solve it. Like many physicians, she had no intention of becoming a designer and owner of a nonclinical business. But she was compelled to help patients with a problem that extends beyond her medical expertise.

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Disclaimers:

Many of the links that I refer you to, and that you’ll find in the show notes, are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. And I only promote products and services that I believe are of high quality and will be useful to you, that I have personally used or am very familiar with.

The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

The information presented on this blog and related podcast is for entertainment and/or informational purposes only. It should not be construed as medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counselor, or other professional before making any major decisions about your career.